Oticon Medical Manifesto
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We're creating an actionable narrative, a manifesto. For the people, by the people. Here's what it is, some examples for inspiration and how you can get involved!
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Oticon Medical Manifesto
- 1. What is a manifesto? MANIFESTO. noun. A written statement to publicly declare your intentions, motives, or beliefs. From the Latin manifestus — to manifest, to clearly reveal, to make real. NARRATIVE. noun. A representation of a particular situation or process in such a way as to reflect or conform to an overarching set of aims or values.
- 2. Examples for Inspiration Holstee Manifesto
- 6. 5 Suggestions to Get Creative Juices Flowing 1. I BELIEVE … Tell us what you believe. Simple as that. One sentence, a bullet-point list, or a whole commencement address. “I believe in the power of community.” “I believe that stories are the portal to connection.” Or — for an unexpected twist — tell us what you no longer believe. (And why.)
- 7. 5 Suggestions to Get Creative Juices Flowing 2. I WANT TO LIVE IN A WORLD WHERE … Paint a vision of the world you want to live in. This is your version of Dr. King’s “I Have A Dream” speech. - What’s different? - What’s better? - What’s easier? "I want to live in a world where hearing loss isn't a sentence to a life of miscommunication." "I want to live in a world where my child has an equal opportunity."
- 8. 5 Suggestions to Get Creative Juices Flowing 3. HERE’S WHAT I KNOW FOR SURE … Reveal a few of your undeniable truths. Tell us what you undoubtedly know to be true through your beliefs and experiences. “Here’s what I know for sure: one handwritten thank you note can alter the course of someone’s day. Or life.” "Here's what I know for sure: exploring unknown options can lead to outcomes you never dreamed were possible."
- 9. 5 Suggestions to Get Creative Juices Flowing 4. TIPS & ADVICE... Share a collection of tips & advice, from the perspective of someone who’s not “perfect” — just a few steps ahead. “Trust your instincts. Be yourself. They’re usually true.” "Through helping others find their way, you'll become more satisfied with your own life."
- 10. 5 Suggestions to Get Creative Juices Flowing 5. THE MICRO-MANIFESTO … If you were at the world’s biggest open mic night, and had fifteen seconds on the microphone, what would you say to the crowd? "Listen intently. Speak distinctly. Smile often. “No one on earth can do what you do, in precisely the way that you do it.”
- 11. Create the Oticon Medical Manifesto
Notas do Editor
- A manifesto is the beginning of a narrative. And narratives have even greater power [than stories] to engage, deepen understanding and, most importantly, motivate action. Narrativescan help to draw connections across stories and link them to a much broader series of events. Narratives also make clearer to the listeners what they can and need to do in order to achieve the potential outlined by the narrative. Stories and narratives can amplify and reinforce each other in powerful ways.The manifesto is not about Oticon Medical, it's about you or collectively, us. Narratives are by definition a long-term, sustaining call to action. They far outlive any individual product or service offering (although of course the evolving product or service offerings must be consistent with and reinforce the narrative). More importantly, the differentiation is based on a deep understanding of what drives the people a company is trying to reach and taps into a powerful unmet need that these people have. It’s a far more powerful differentiation than the features and functions of a product.
- https://vimeo.com/34414313
- Photo of paper for Oticon Medical manifesto and a description of where it's setup, when they can contribute, etc.