“Food is the new internet, only bigger” – Kimbal Musk

1. #OsloStartUp Day:
Sustainable Food
At OHOI
February 27th 2017

2. The topic
“Food is the new internet, only bigger” – Kimbal Musk
The global food industry is in the midst of the biggest transformation in decades
and future business opportunities lie in the intersection between sustainability,
technology and food. The Nordic countries are leading within technology and
sustainability, but how can we utilise the know how across different industries
and disciplines to create scalable business models within the food sector?
Foodmrkt, Emergence Projects, Food Studio and Food.Evolution joined forces
with Oslo Business Region to put scalable business models, sustainability and
digital technology on the agenda. We asked Nordic front runners to share best
practice and invited thinkers, doers and makers with an interest in being a part
of the change to join us for a day of talks, discussions and actions.

3. Program
Putting sustainable food, scalable business models
and digital technology on the agenda.
31T (BIT) - Cracking gastronomy / & Another New Design Studio, Sweden
Sustainability - The Nordic Way / Elisabet Skylare, Nordic Council of Ministers
Biodiversity & agriculture – can it be combined? / Thomas Bøhn, GenØk –
Centre for Biosafety
Scaling a digital business based on ecology / Jacob Hasseriis Dietz,
Aarstiderne, Denmark
Digital technology and sustainable food as company core / Hafdís Sunna,
Foodmrkt, Norway
Co-creating for scaling / Food entrepreneurs pitch their company in two
minutes and we invite everyone for co-scaling discussions afterwards.
Katapult Future Fest, Growlab, Lion Health Care, Lèva Urban Design,
Epleslang, Intolife.no, Food Studio, Urbanfeed, Another New Design Studio,
Open Food Network, Byspire, Food.Evolution

4. Key takeaways
The event was sold out within 24 hours so it seems like the people of Oslo
agree on the urgency of putting the innovation of the food system on the
agenda.
There are a growing number of people working on sustainable solutions.
To live in a sustainable world we all need to do our part and there isn’t “One
Big Solution” for it but a lot of combined efforts within production, distribution,
resource management, waste reduction , etc…
Technology plays a big role and is a key element towards improving efficiency
and reducing waste.

5. Key Facts and Figures
Average score on
presentations
4,05 / 5
How happy were
you with today´s
StartUp Day?
4,56 / 5
Attendees
120
Did you get
useful ideas?
Yes: 91%
Did you get
new contacts?
Yes: 85%
Potential
SoMe reach
89K

7. How can we improve?
Based on the feedback for the attendees these are some points to consider:
1. Create more conditions to facilitate networking
2. Longer midtime break
3. Add workshop activities

8. Thank you and see you next time!