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O S L O I N N O V A T I O N W E E K R E P O R T 2 0 1 8
B Y O S L O B U S I N E S S R E G I O N
KEY NUMBERS 2018
56SUSTAINABILITY
13.000
Attendees
30%
International
attendees
E V E N T S O N
144
Event
organizers
3.9
Value of being
part of OIW
Scale 1-5,
where 5 is best.
728
Media
articles
35
International
media
A T T E N D E E S G O T
N E W L E A D S
384SPEAKERS
47%
42%
I N T L
S P E A K E R S
F E M A L E
S P E A K E R S
41%
S T A R T U P S
O N S T A G E
61%
516 MILLION REACH IN DIGITAL
MEDIA
26%INCREASE FOLLOWERS IN
SOCIAL MEDIA
Digital media reach: Combined reach of social media and digital press articles.
2018 REPORT
The bigger picture
- OVERVIEW
- DISRUPTION SCORES
- BACKBONE SCORES
- 2018 PRIORITIES
Details
- BRAND POSITIONING
- EVENTS
- CONSEPTS
- COMMUNICATION
- ABOUT OIW
TIMELINE
2018 2017 2016 2015 2014 2013 2012 2011 2010
EVENTS 56 53 75 72 60 50 35 24 32
EVENT
ORGANIZERS
144 142 115 94
SOLD OUT
EVENTS
69% 63% 77% 75%
ATTENDEES 13.4k 11k 10.7k 9.4k 8.6k 5.5k 5.7k 2.9k 3.7k
INTERNATIONAL
ATTENDEES
31 % 24% 21% 19%
PRODUCTION
COST IN MILL
35.7 24.7 21.6 16.9 12.6 7 5
2018 PRIORITIES AND GOALS
24
%
27
%
30
%
41
%
International
attendees
International
speakers
56
4.5
Events were organized
with a focus on sustainable
solutions
Event organizer feedback:
OIW featured topics that
matters (SDGs?)
Scale 1-5, where 5 is best.
SustainABILITY
From simmer to
steam venues
4.2
Event organizer feedback:
OIW created a better
experience for attendees by
gathering all events in
Downtown Oslo.
Scale 1-5, where 5 is best.
International focus
International attendance grew
by 6% between 2017 and 2018.
Number of international
speakers also grew by 6%
between 2017 and 2018.
2018 20182017 2017
2018 COMMUNICATION KPIs
Social media
346% OIW grew its reach by 346%
from 2017 to 2018
90.1
OIW 2018 social media reach
in millions. In 2017 it was 20.2
mill
International press
35
International journalists
attended OIW 2018. The goal
was 30.
4.4
Journalist feedback: How
relevant OIW 2018 was to
them.
Scale 1-5, where 5 is best.
KEY
MEDIA
BBC, CNN TECH, FAST
COMPANY, E27, NORDIC
WEB, FAZ, DER SPIEGEL, THE
INDEPENDENT, MIT TECH
REVIEW, VICE, BLOOMBERG,
EL PAIS
The goal was to grow by
20%, which we doubled
during OIW alone.
POSITIONING: sustainABILITY
¨There is a shift in the economy
towards creating a more sustainable
business future.
The organizer ‘dugnad’.
Oslo has many of the solutions in
the fields of health, maritime,
education, smart city.
Oslo Innovation Week has to be
international oriented and clear in
it’s mission to stay relevant to Oslo.
It has to build a stronger brand and
be more important to stay attractive
globally. Oslo Innovation Week can
stand out from the event crowd.
The ambition is to position Oslo
Innovation Week as the leading
conference globally, showcasing real
solutions solving one or more of
UN’s 17 Sustainable Development
Goals (SDGs).
WHY OSLO?
9
HOW?
All events at Oslo Innovation Week 2018 had to address
or highlight a business solution that solves a global
challenge connected to the SDGs.
To better understand what Oslo Innovation Week is, we
developed The Manifesto – a guide to event organizers,
speakers, attendees, journalists, sponsors and everyone
involved.
THE MANIFESTO
Oslo Innovation Week sets the agenda for business
solutions to the UN sustainability goals. Oslo
Innovation Week will push the world forward by
combining entrepreneurship, technology and
innovation.
1
2
Actions speak louder than words. Oslo Innovation
Week is all about innovation in action, no
inspirational or dogmatic talks about what might
come, or what someone else should be doing. No
sales presentations either.
3
Powercouples drive the future of innovation. The
future lies in bridging differences. Between
established businesses and the newcomers.
Between public and privat, academiad business.
Across borders, disciplines and titles. A
powercouple consists of great minds of different
disciplines, complementing each other in solving
the world’s challenges. All OIW events are
powercouples.
4
New influencers are vital to find new solutions.
Entrepreneurs, intrapreneurs, micropreneurs,
impact investors, tech experts, bold explorers and
new thought leaders will have a voice at Oslo
Innovation Week.
5
Gender equality and diversity is a no-brainer. Oslo
Innovation Week has in its DNA to achieve gender
equality and empower all people.
6
Technology is an enabler, not the answer itself.
7
It’s a dugnad. We – attendees, keynotes, partners,
event organizers - create Oslo Innovation Week
together. Networking and co-working are at core at
all events.
8
Truly international. It takes place in Oslo, only to
bring the world forward. All event organisers co-
operate with international partners.
9
With a shared sense of urgency. SDGs need
business solutions, far too important to leave for
politicians or NGOs to solve alone.
11
BUILDING A STRONGER BRAND
The Oslo Brand Management Strategy defines the brand values of Oslo, and Oslo Innovation Week aims to be on-brand.
PIONEERING ENRICHING REAL
• OIW aims to showcase
innovation in action. No
endless talks on wishing,
hoping or speculating how
things might be.
• OIW aims to bring forward
new voices.
• OIW is on the forefront of
closing the epic gender gap
by aiming to have 70%
female keynotes.
• OIW aims to have world-
class involvement of the
audience and build
powercouples.
• Hospitality: Oslo has so
much to offer. We facilitate
for attendees so they get as
much as possible out of
their stay in Oslo.
• OIW has a down-to-earth
ambiance.
• We show, and then tell.
4.2 .. is a world class event
4.3 .. featured topics that
matters (SDG)
4.1 .. built international networks/
powercouples
4.1 .. built Norwegian
networks/powercouples
4.0 .. created a better
experience by gathering the
events Downtown Oslo?
3.8 .. using DUGNAD as this
year´s theme
Rate the following statement: Oslo Innovation Week...
FEEDBACK FROM THE EVENT ORGANIZERS
All scores are on a scale of 1-5, where 5 is best.
FEEDBACK FROM THE EVENT ORGANIZERS
Scale from 1-5, where 5 is best.
OIW
MY EVENT
A world class event
Featured topics that
matters (SDGs)
Built international
attention
Built international
networks/ Powercouples
Built Norwegian
networks/ Powercouples
OIW
MY EVENT
OIW
MY EVENT
OIW
MY EVENT
OIW
MY EVENT
4.2
4.0
4.3
4.1
4.1
3.7
4.1
3.8
4.2
4.0
Rate the following statement: Oslo Innovation Week VS. My event
Event organizers mention timing of Oslo
Innovation Week as the main reason for not
getting value from being a part of the
conference.
Some events entered the program late and
thus did not reap the full benefits of Oslo
Innovation Weeks´ resources in terms of
communication of their event prior to the
week.Would you like to be a part of Oslo Innovation Week 2019?
80%YES
NO
NOT SURE 20%
0%
VALUE OF BEING
PART OF OIW?
3.9
COMMENT
20% are not sure due to internal organisation,
if they have a relevant project to present or
they have to evaluate experience, and timing.
COMMENT
Scale 1-5,
where 5 is best.
“We had a great time meeting so many impressive Norwegian
startups and people truly trying to impact the world. A big thank
you to OIW for inviting us to participate, and to all the staff for
their hard work in helping us cross the finish line.”
The Pathfounder, Event Organizer
Oslo Blockchain Summit: Empowering Sustainable Development
BACKBONE SCORES ATTENDEES
65%
71%
Of attendees said they got new, useful contacts
Of attendees said they got new, useful ideas.
HOW MANY ACTUAL LEADS DID YOU GET?
61%Said they got 1-5 actual leads
34% said they got
0 actual leads.
4% said they got
6-10 actual
leads.
1% said they got 10+
actual leads.
KEY LEARNING:
More interactive events
*Some that replied that they did not get NEW, useful
contacts, said they got leads.
414 respondents.
Events
www.websitename.com 18
KEY EVENT NUMBERS
56
144
Events
Organizers
13,4K
Attendees
HOT TOPICS
Powercouples
Startup & Investment
Green technology
Blockchain
Education
Health
Mobility
Circular Economy
Diversity
Impact Investment
BePro. Business Special Template
www.websitename.com 19
SPEAKERS
Throughout the week, almost 400 speakers took the Oslo
Innovation Week stage in order to share inspiring and
valuable insights and provide sustainable business
solutions.
384Speakers
47%Female
42%International speakers
41%
Startups on
stage
ATTENDEE DEMOGRAPHIC
28%Innovation leaders/
Decision leaders
22%Startups
17%Public sector/
Organizations
11%Investors
15%Technology experts
7%Others
13.000
Attendees
COUNTRIES REPRESENTED
Norway, Sweden, Lithuania, United Kingdom, United
States of America, Finland, Estonia, Denmark, China,
Sri Lanka, Germany, Spain, Israel, Japan, Canada,
India, Thailand, Croatia, New Zealand, Belgium,
Latvia, Hong Kong, France, Kenya, Portugal,
Indonesia, Somalia
“Oslo Innovation Week is a dose of inspiration once a
year, which reminds us how to align technology for
the betterment of mankind”
- Chim Himiduamge, Fidenz Technologies, Sri Lanka
Communication
KEY NUMBERS PRESS
AND SOCIAL MEDIA
2017
516 + 442%MILLIONS IN DIGITAL
MEDIA REACH
INCREASE FROM 2017
728ARTICLES PUBLISHED
SO FAR
+ 435%INCREASE FROM 2017
95.2
136
KEY LEARNINGS:
DIGITAL REACH
Digital media reach is social media reach combined with the
reach of digital press articles
SOCIAL MEDIA REACH
Unique users reached on Facebook and Twitter.
Measured using Meltwater Insights.
Measured 1 Jun - 29 Oct (2018) and 1 Jun - 11 Nov (2017)
* Instagram is excluded from the 2018 numbers, as they have cut all
ties with third parties and thus the numbers are not available for
analysis. Numbers from Instagram are included in the numbers from
2017.
COMMENT
We believe that the high increase in digital reach and number
of articles published is partly due to former US President,
Barack Obama, being one of the speakers at Oslo Business
Forum
2017
KEY NUMBERS
SOCIAL MEDIA
79.6Millions in social media reach
20.2
+ 294%Increase from 2017
20 930 + 26%
Increase from 2017Followers across social media
platforms
16 604
SOCIAL MEDIA REACH
Unique users reached on Facebook and Twitter.
Measured using Meltwater Insights.
Measured 1 Jun - 29 Oct (2018) and 1 Jun - 11 Nov (2017)
* Instagram is excluded from the 2018 numbers, as they have cut all ties
with third parties and thus the numbers are not available for analysis.
Numbers from Instagram are included in the numbers from 2017.
DEMOGRAPHICS
63%
27%
10%
2.101 5.076 13.159
+ 12% from 2017 + 27% from 2017+ 84% from 2017
Total followers: 20.930
+ 26% increase from 2017
45%
55%
Norwegian followers
69%
International followers
31%
Of followers are female
Of followers are male
Demographics have been calculated using the native insight tools
of Facebook, Instagram and Twitter
Measured 14 May - 29 Oct.
THE LUNICORN &
THE HUMAN ASPECT
We formed partnerships with the two Norwegian
startups The Lunicorn and Human Aspect to
produce more video content before and during
Oslo Innovation Week.
KEY LEARNINGS
• Oslo Innovation Week branding
and stories give more overall value
to partners and attendees.
• Start partnerships early
• More film in 2019.
The video content generated more
value and attention in social media.
RESULT
KEY NUMBERS PRESS
15Nationalities
32International journalists
registered
59Represented media
728Articles published
so far
2017
Numbers found using Meltwater Insights.
Measured 1 Jun - 29 Oct (2018) and 1 Jun - 11 Nov (2017)
17 44
64 136
KEY MEDIA
BBC, CNN TECH, FAST
COMPANY, E27, NORDIC
WEB, FAZ, DER SPIEGEL, THE
INDEPENDENT, MIT TECH
REVIEW, VICE, BLOOMBERG,
EL PAIS
FEEDBACK FROM JOURNALISTS
MOST RELEVANT EVENTS
• Oslo Business Forum
• 100 Pitches
• Oslo Blockchain Summit:
Empowering Sustainable Development
• Cutting Edge festival
• The Official Opening of Oslo Innovation Week
4.4
How would you rate the relevance of
the Oslo Innovation Week event
program?
5.0
How would you rate the information
provided to you before and during Oslo
Innovation Week 2018?
100% YesWould you recommend attending Oslo
Innovation Week to others?
Would you like to attend Oslo Innovation
Week next year? 77% Yes
All scores are on a scale of 1-5, where 5 is best.
"Oslo Innovation Week is a great experience to learn more about
Norwegian innovation and new technologies. I'd recommend it to
anyone for a deeper look into Norwegian culture, business and the
future of Scandinavia”
- Arianna O´Dell, Airlink Marketing (US)
KEY INTERNATIONAL MEDIA
- BBC
- CNN TECH
- FAST COMPANY
- E27
- NORDIC WEB
- DER SPIEGEL
- LE REPÚBLICA
- THE INDEPENDENT
- MIT TECH REVIEW
- VICE
- BLOOMBERG
- EL PAIS
- FORBES
- DAILY MAIL
INTERNATIONAL PRESS CLIPPINGS
Inc.(US): "Obama says these 3 things are crucial for a
succesful business"
The Seattle Times (US): "Barack Obama takes swipe at
Trump’s attitude on environment"
e27 (SG): "Institutions need to think deeper about
what it means to be sustainable"
Ethos Magazine (UK): "Ethos Eights – Oslo Innovation
Week 2018"
La Republica (PE): "Ayni innovado = Dugnad"
Innovadores (ES): "‘Dugnad’, o cuando la colaboración es
un arma para la innovación"
La Razon (ES): "El paraíso verde del coche eléctrico"
The Independent (UK): "Norway's Empower is using
blockchain to clean up the world's oceans"
Forbes (EU): "Flourishing Among The Fjords: Norway's
Dynamic Startup Scene"
Deutche Welle (DE): "Artificial intelligence, or the end of
the world as we know it"
KEY NORWEGIAN MEDIA
- NRK
- VG
- DAGBLADET
- INNOMAG
- AFTENPOSTEN
- NETTAVISEN
- E24
- COMPUTER WORLD
- HEGNAR TV
- TV2
- ABC NYHETER
- TEKNA MAGASINET
- BBC
- CNN TECH
- FAST COMPANY
- E27
- NORDIC WEB
- DER SPIEGEL
- LE REPÚBLICA
- THE INDEPENDENT
- MIT TECH REVIEW
- VICE
- BLOOMBERG
- EL PAIS
- FORBES
- DAILY MAIL
Innomag: "Manolin ble årets 100 pitches vinner"
NRKBETA: "Fra Ford til Facebook: En ny type selskaper
ønsker å dominere verdensøkonomien"
Digi: "OBOS lanserer blokkjedeløsning for boligsalg"
Nettavisen: "Om innovative raketter, utelatelser og
manglende tillatelser"
E24: "Det var en gang to 25-åringer som fikk Barack
Ombama til Norge"
Dagens Næringsliv: "Obama med klima-stikk til Trump"
Dagbladet: "Skal intervjue Obama foran 3000 mennesker"
Aftenposten: "Barack Obama: Nordmenn skulle bestemt i
verden"
ABC Nyheter: "Ny teknologi skal bidra til røykeslutt"
Computer World: "Sopra Steira hjelper gründere"
NORWEGIAN PRESS CLIPPINGS
KEY NUMBERS OIW WEBSITE
2:52Session duration
50.6%Bounce rate
2017
Numbers found using Google Analytics.
Measured 1 Jun - 29 Oct.
3:15 49.4%
2017
2018
PAGE VIEWS
191, 666
207, 334
Increased presence on social media might contribute to lower
statistics on the website. People are getting targeted information
in their social media feeds, removing the need to visit the webite.
COMMENT
Visitors who immediately
leave the site after entering.
Average time spent by each
visitor in 2018.
DEMOGRAPHICS
65%NORWEGIAN
35%INTERNATIONAL
Concepts
THE OFFICIAL OPENING
The main objective of the event was to
showcase real sustainable business solutions
and create a valuable networking arena for
attendees.
Teaming up with TechCrunch’s Mike Butcher,
QryptoQueens, Blockchangers, and Oslo
Freedom Forum, we had 19 keynotes on
stage (11 international, 4 male), including Anu
Bhardwaj (US)- Qrypto Queens and Women
Investing in Women DIGITAL, Ada Jonuse (LT)-
Lympo, Mike Butcher (UK)- TechCrunch,
Nathana O´Brien Sharma (US)- Singularity
University, and Amber Baldet (US)- Clovyr.
Over 800 leaders, founders, investors and
journalist inside the grand Oslo City Hall to
meet pioneers of future tech and sustainable
society.
3.4
How did you experience this
concept?
Scale 1-5, where 5 is the best.
4.1Event organizer survey: How did
you experience this concept?
Scale 1-5, where 5 is the best.
62%Of attendees said they got new,
useful ideas.
66%Of attendees said they got new,
useful contacts.
800
Attendees
"Oslo Innovation Week brings together an incredible group of
entrepreneurs, innovators and leaders from Norway and
around the world. The energy is electric."
- Nathana O’Brien Sharma (US), Singularity University,
Speaker at the Official Opening
39
OSLO INNOVATION AWARD 2018:
OTOVO (NO)
The award aims to highlight purpose driven companies
leveraging technology and venture capital to create
scalable and sustainable businesses.
Otovo is an energy company firmly invested in the 100%
renewable and clearly abundant source of power that is
the sun.
The 2018 Oslo Innovation Award Winner has
demonstrated strong businessworthy qualities, impacting
society in a good way and showing that it’s possible to
create fast growing business solutions while contributing
to the Sustainable Development Goals.
"Thank you to Oslo Innovation Week for curating
such an exceptional group of committed, global tech
entrepreneurs who are really digging in to build a
better future. I found fellowship with other builders
who see technology as a tool to free people to
become ever more human and humane.”
Susan Oh (US) , MKR AI, Speaker at the Official Opening
OIW 100 Pitches has become one of the leading platforms for seed stage startups solving global challenges. More than 1000
people requested tickets for the 2018 entry rounds in the Oslo City Hall on September 25th, where 64 qualified startups turned
into 8 finalists through the selection process of our 24 jury members.
The final round was hosted by longtime partner DNB at their sustainability-themed NXT event, and a winner emerged in the
software aquaculture startup Manolin.
OIW 100 PITCHES
4.0
How did you experience this
concept?
Scale 1-5, where 5 is the best.
70%
Of attendees said they got
new, useful ideas.
53%
Of attendees said they got
new, useful contacts.
“Burgeoning, buzzing, and a
dreadfully long, intense day! Just like
a startup!”
- Attendee
42
OIW SCALE-UP WORKSHOP
The OIW Scale-Up Workshop took place on
September 26th at Salt. This was a pilot project by
partners BI Norwegian School of Business,
ScaleupXQ and Oslo Business Region, and the goal
was to provide a valuable and informative
workshop for scale-up oriented entrepreneurs
and investors.
Speakers for the morning session included Are
Traasdahl, Torger Reve, Dilek Ayhan, Martin Falch
and Katherine Barrios, all talking about scaling
challenges. The rest of the day was dedicated to 4
cases - Appear.in on raising money, Filmgrail on
customer acquisition, Attensi on building
organisation and Heatweed on expanding
internationally. The format: 15 minutes problem
pitch, 15 minutes expert panel, 15 minutes
plenary session, 15 minutes pause / reflection.
4.1
How did you experience this
concept?
Scale 1-5, where 5 is the best.
100%
Of attendees said they got
new, useful ideas.
81%
Of attendees said they got
new, useful contacts.
CONNECTING CULTURE
The Oslo Innovation Week opening party was hosted as a compact cultural
«festival». Our goal was to give attendees and press an Oslo art experience
right at their fingertips.
The opening party was a collaboration, a «dugnad», with the several
institutions and artists. The Munch Museum and Øyafestivalen brought
their contemporary art project b’Arte and the artist Tor Erik Bøe. The
Norwegian organisation for visual communication, Grafill, curated Oslo
Poster Fest, an exhibition with Norway’s best gig poster designers. Bekk
brought their interactive art installation, the Pushwagnesizer. The
installation is a tribute to the late artist Hariton Pushwagner, and was made
by Bekk for Grafill and European Design Festival earlier this year.There
were concert gigs with Oslo artists Lindstrøm, Arif and DJ Hoetell.
4.1
Event organizer survey: How did
you experience this concept?
Scale 1-5, where 5 is the best.
100%
Of collaborating institutions and
artists would like to continue the
partnership in the future
AFTERWORK AT MESH
In order to facilitate for more networking and a place to meet
people from other events, especially for international
attendees, we created a social hub at MESH.
Attendees were free to attend afterwork at MESH every
evening during the week. The events varied every day;
PechaKucha, a film screening and conversation by the Human
Aspect, a special F*ck Up edition of the Creators Shift, and
quizzing by Kahoot! There was also DJs and dancing to round
off every night.
4.1Event organizer feedback: How did
you experience this concept?
Scale 1-5, where 5 is the best.
Rated on a scale from 1-5,
where 5 is the best.
Oslo Innovation Week 2018 had
volunteers working in the weeks leading
up to and during the week.
They provided help with social media,
marketing, and event coordination.
OIW´s project management Value of being a volunteer Would recommend volunteering to
others
Made useful contacts
VOLUNTEERS
4.4 4.5 96% 100%
46
EVENT ORGANIZER MEETING:
OIW 2018 Kick-off
Røverstaden, March 2018
The goal of the event organizer meetings is to
give the event managers useful tools and
inspiration to create better events, and to create
a valuable network amongst the partners.
The goal of the OIW 2018 Kick-off event was to
give new potential companies and organizations
an introduction to the tech and startup field and
to Oslo Innovation Week, and to present new
concepts to new and previous partners. 6 event
organizers presented their events, Dr. Silvija
Seres gave a talk on Tech trends you need to
know, and Dr. Torgeir Reve (BI) gave a talk on
From Startups to Scaleup.
4.0
How did you experience this
concept?
Scale 1-5, where 5 is the best.
90%
Of attendees said they got
new, useful ideas.
53%
Of attendees said they got
new, useful contacts.
47
EVENT ORGANIZER MEETING:
OIW 2018 Story Selling
Mesh, June 2018
The aim of the seminar was to give the event
organizers tools and inspiration for story telling
through digital media. To attract attendees,
promote their company and to engage the
audience.
Keynote Jonathan Whichmann talked about
what and how to use stories in different digital
media channels, Marie Mostad from InzpireMe
gave a talk on how to use influencers when
marketing your event, Charlotte Öqvist shared
how she created genuine narratives when
promoting Norwegian artists, and Kristian Kirkvaag
from Gyro talked about how to move your
audience by looking at events as performance.
Key learning: more interactive
4.1
How did you experience this
concept?
Scale 1-5, where 5 is the best.
82%
Of attendees said they got
new, useful ideas.
56%
Of attendees said they got
new, useful contacts.
48
EVENT ORGANIZER MEETING:
OIW 2018 Newsworthy
Folk, August 2018
We gathered key experts to share insights and tips to
the partners on how to sell your story to Norwegian and
international press. Benjamin Webb from Deliberate PR
shared his experiences from the work he has done with
Norwegian startups and connecting them to UK and
international media, Marius Mørch-Larsen from
Finansavisen gave tips on how to and how not to
contact a journalist, Tord Dale from Footprint talked
about how to sell a story with a sustainable message,
The last part of the event was a tailored workshop for
OIW organizers by media company Trigger.
The goal of the event organizer meetings is to give
the event managers useful tools and inspiration to
create better events, and to create a valuable network
amongst the partners.
4.3
How did you experience this
concept?
Scale 1-5, where 5 is the best.
100%
Of attendees said they got
new, useful ideas.
80%
Of attendees said they got
new, useful contacts.
EVENT ORGANIZERS´ EVALUATION
OF OSLO BUSINESS REGION
AS PROJECT MANAGER
4.2Project management
4.2Coordination of
program
4.3Information
4.2International press
4.3Social media
All scores are on a scale of 1-5, where 5 is best.
“Loved the theme "dugnad", and hope Oslo Innovation Week will
keep up the good work putting Oslo on the map”
- Itera, Event Organizer
Predict the Future by creating it - Using Moonshot thinking to change your business
About
52
About
Oslo Innovation Week is held annually since 2005 and attracts 10.000 innovation, technology
and startup leaders from all over the world (30% international). The conference includes 50
events - full day conferences, workshops, seminars and networking events, highlighting
sustainable business solutions.
OIW is a dugnad – a collaboration – and the events are hosted by 150 Norwegian and
international, public and private businesses every year. To be part of Oslo Innovation Week
your event has to answer to The Oslo Innovation Week Manifesto (next page).
Oslo Innovation Week is owned by the City of Oslo and Innovation Norway, and Oslo Business
Region is project manager.
2005
150Partners
13000
Attendees
Since
Sustainability
THE MANIFESTO
Oslo Innovation Week sets the agenda for business
solutions to the UN sustainability goals. Oslo
Innovation Week will push the world forward by
combining entrepreneurship, technology and
innovation.
1
2
Actions speak louder than words. Oslo Innovation
Week is all about innovation in action, no
inspirational or dogmatic talks about what might
come, or what someone else should be doing. No
sales presentations either.
3
Powercouples drive the future of innovation. The
future lies in bridging differences. Between
established businesses and the newcomers.
Between public and privat, academiad business.
Across borders, disciplines and titles. A
powercouple consists of great minds of different
disciplines, complementing each other in solving
the world’s challenges. All OIW events are
powercouples.
4
New influencers are vital to find new solutions.
Entrepreneurs, intrapreneurs, micropreneurs,
impact investors, tech experts, bold explorers and
new thought leaders will have a voice at Oslo
Innovation Week.
5
Gender equality and diversity is a no-brainer. Oslo
Innovation Week has in its DNA to achieve gender
equality and empower all people.
6
Technology is an enabler, not the answer itself.
7
It’s a dugnad. We – attendees, keynotes, partners,
event organizers - create Oslo Innovation Week
together. Networking and co-working are at core at
all events.
8
Truly international. It takes place in Oslo, only to
bring the world forward. All event organisers co-
operate with international partners.
9
With a shared sense of urgency. SDGs need
business solutions, far too important to leave for
politicians or NGOs to solve alone.
54
Funding
The project organization Oslo Innovation Week is funded by the City og Oslo (1.5 MNOK +
additional extraordinary funding for 2018 of 940.000 NOK) and by Innovation Norway (1.0
MNOK).
The Norwegian Ministry of Foreign Affairs contributed with approx. 10.000 NOK and work
hours.
The organizers and partners report a total production cost of 30 MNOK.
The total production cost of Oslo Innovation Week is estimated at 35.7 MNOK.
Organization
Project ManagerOwner
Steering
Board
OIW Organizers
All photos: Oslo Innovation Week/ Gorm K. Gaare and Nicklas Knudsen

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Oslo Innovation Week Report Highlights Sustainability, Growth

  • 1. Dugnad O S L O I N N O V A T I O N W E E K R E P O R T 2 0 1 8 B Y O S L O B U S I N E S S R E G I O N
  • 2. KEY NUMBERS 2018 56SUSTAINABILITY 13.000 Attendees 30% International attendees E V E N T S O N 144 Event organizers 3.9 Value of being part of OIW Scale 1-5, where 5 is best. 728 Media articles 35 International media A T T E N D E E S G O T N E W L E A D S 384SPEAKERS 47% 42% I N T L S P E A K E R S F E M A L E S P E A K E R S 41% S T A R T U P S O N S T A G E 61% 516 MILLION REACH IN DIGITAL MEDIA 26%INCREASE FOLLOWERS IN SOCIAL MEDIA Digital media reach: Combined reach of social media and digital press articles.
  • 3. 2018 REPORT The bigger picture - OVERVIEW - DISRUPTION SCORES - BACKBONE SCORES - 2018 PRIORITIES Details - BRAND POSITIONING - EVENTS - CONSEPTS - COMMUNICATION - ABOUT OIW
  • 4. TIMELINE 2018 2017 2016 2015 2014 2013 2012 2011 2010 EVENTS 56 53 75 72 60 50 35 24 32 EVENT ORGANIZERS 144 142 115 94 SOLD OUT EVENTS 69% 63% 77% 75% ATTENDEES 13.4k 11k 10.7k 9.4k 8.6k 5.5k 5.7k 2.9k 3.7k INTERNATIONAL ATTENDEES 31 % 24% 21% 19% PRODUCTION COST IN MILL 35.7 24.7 21.6 16.9 12.6 7 5
  • 5.
  • 6. 2018 PRIORITIES AND GOALS 24 % 27 % 30 % 41 % International attendees International speakers 56 4.5 Events were organized with a focus on sustainable solutions Event organizer feedback: OIW featured topics that matters (SDGs?) Scale 1-5, where 5 is best. SustainABILITY From simmer to steam venues 4.2 Event organizer feedback: OIW created a better experience for attendees by gathering all events in Downtown Oslo. Scale 1-5, where 5 is best. International focus International attendance grew by 6% between 2017 and 2018. Number of international speakers also grew by 6% between 2017 and 2018. 2018 20182017 2017
  • 7. 2018 COMMUNICATION KPIs Social media 346% OIW grew its reach by 346% from 2017 to 2018 90.1 OIW 2018 social media reach in millions. In 2017 it was 20.2 mill International press 35 International journalists attended OIW 2018. The goal was 30. 4.4 Journalist feedback: How relevant OIW 2018 was to them. Scale 1-5, where 5 is best. KEY MEDIA BBC, CNN TECH, FAST COMPANY, E27, NORDIC WEB, FAZ, DER SPIEGEL, THE INDEPENDENT, MIT TECH REVIEW, VICE, BLOOMBERG, EL PAIS The goal was to grow by 20%, which we doubled during OIW alone.
  • 8. POSITIONING: sustainABILITY ¨There is a shift in the economy towards creating a more sustainable business future. The organizer ‘dugnad’. Oslo has many of the solutions in the fields of health, maritime, education, smart city. Oslo Innovation Week has to be international oriented and clear in it’s mission to stay relevant to Oslo. It has to build a stronger brand and be more important to stay attractive globally. Oslo Innovation Week can stand out from the event crowd. The ambition is to position Oslo Innovation Week as the leading conference globally, showcasing real solutions solving one or more of UN’s 17 Sustainable Development Goals (SDGs). WHY OSLO?
  • 9. 9 HOW? All events at Oslo Innovation Week 2018 had to address or highlight a business solution that solves a global challenge connected to the SDGs. To better understand what Oslo Innovation Week is, we developed The Manifesto – a guide to event organizers, speakers, attendees, journalists, sponsors and everyone involved.
  • 10. THE MANIFESTO Oslo Innovation Week sets the agenda for business solutions to the UN sustainability goals. Oslo Innovation Week will push the world forward by combining entrepreneurship, technology and innovation. 1 2 Actions speak louder than words. Oslo Innovation Week is all about innovation in action, no inspirational or dogmatic talks about what might come, or what someone else should be doing. No sales presentations either. 3 Powercouples drive the future of innovation. The future lies in bridging differences. Between established businesses and the newcomers. Between public and privat, academiad business. Across borders, disciplines and titles. A powercouple consists of great minds of different disciplines, complementing each other in solving the world’s challenges. All OIW events are powercouples. 4 New influencers are vital to find new solutions. Entrepreneurs, intrapreneurs, micropreneurs, impact investors, tech experts, bold explorers and new thought leaders will have a voice at Oslo Innovation Week. 5 Gender equality and diversity is a no-brainer. Oslo Innovation Week has in its DNA to achieve gender equality and empower all people. 6 Technology is an enabler, not the answer itself. 7 It’s a dugnad. We – attendees, keynotes, partners, event organizers - create Oslo Innovation Week together. Networking and co-working are at core at all events. 8 Truly international. It takes place in Oslo, only to bring the world forward. All event organisers co- operate with international partners. 9 With a shared sense of urgency. SDGs need business solutions, far too important to leave for politicians or NGOs to solve alone.
  • 11. 11 BUILDING A STRONGER BRAND The Oslo Brand Management Strategy defines the brand values of Oslo, and Oslo Innovation Week aims to be on-brand. PIONEERING ENRICHING REAL • OIW aims to showcase innovation in action. No endless talks on wishing, hoping or speculating how things might be. • OIW aims to bring forward new voices. • OIW is on the forefront of closing the epic gender gap by aiming to have 70% female keynotes. • OIW aims to have world- class involvement of the audience and build powercouples. • Hospitality: Oslo has so much to offer. We facilitate for attendees so they get as much as possible out of their stay in Oslo. • OIW has a down-to-earth ambiance. • We show, and then tell.
  • 12. 4.2 .. is a world class event 4.3 .. featured topics that matters (SDG) 4.1 .. built international networks/ powercouples 4.1 .. built Norwegian networks/powercouples 4.0 .. created a better experience by gathering the events Downtown Oslo? 3.8 .. using DUGNAD as this year´s theme Rate the following statement: Oslo Innovation Week... FEEDBACK FROM THE EVENT ORGANIZERS All scores are on a scale of 1-5, where 5 is best.
  • 13. FEEDBACK FROM THE EVENT ORGANIZERS Scale from 1-5, where 5 is best. OIW MY EVENT A world class event Featured topics that matters (SDGs) Built international attention Built international networks/ Powercouples Built Norwegian networks/ Powercouples OIW MY EVENT OIW MY EVENT OIW MY EVENT OIW MY EVENT 4.2 4.0 4.3 4.1 4.1 3.7 4.1 3.8 4.2 4.0 Rate the following statement: Oslo Innovation Week VS. My event
  • 14. Event organizers mention timing of Oslo Innovation Week as the main reason for not getting value from being a part of the conference. Some events entered the program late and thus did not reap the full benefits of Oslo Innovation Weeks´ resources in terms of communication of their event prior to the week.Would you like to be a part of Oslo Innovation Week 2019? 80%YES NO NOT SURE 20% 0% VALUE OF BEING PART OF OIW? 3.9 COMMENT 20% are not sure due to internal organisation, if they have a relevant project to present or they have to evaluate experience, and timing. COMMENT Scale 1-5, where 5 is best.
  • 15. “We had a great time meeting so many impressive Norwegian startups and people truly trying to impact the world. A big thank you to OIW for inviting us to participate, and to all the staff for their hard work in helping us cross the finish line.” The Pathfounder, Event Organizer Oslo Blockchain Summit: Empowering Sustainable Development
  • 16. BACKBONE SCORES ATTENDEES 65% 71% Of attendees said they got new, useful contacts Of attendees said they got new, useful ideas. HOW MANY ACTUAL LEADS DID YOU GET? 61%Said they got 1-5 actual leads 34% said they got 0 actual leads. 4% said they got 6-10 actual leads. 1% said they got 10+ actual leads. KEY LEARNING: More interactive events *Some that replied that they did not get NEW, useful contacts, said they got leads. 414 respondents.
  • 18. www.websitename.com 18 KEY EVENT NUMBERS 56 144 Events Organizers 13,4K Attendees HOT TOPICS Powercouples Startup & Investment Green technology Blockchain Education Health Mobility Circular Economy Diversity Impact Investment
  • 19. BePro. Business Special Template www.websitename.com 19 SPEAKERS Throughout the week, almost 400 speakers took the Oslo Innovation Week stage in order to share inspiring and valuable insights and provide sustainable business solutions. 384Speakers 47%Female 42%International speakers 41% Startups on stage
  • 20. ATTENDEE DEMOGRAPHIC 28%Innovation leaders/ Decision leaders 22%Startups 17%Public sector/ Organizations 11%Investors 15%Technology experts 7%Others 13.000 Attendees COUNTRIES REPRESENTED Norway, Sweden, Lithuania, United Kingdom, United States of America, Finland, Estonia, Denmark, China, Sri Lanka, Germany, Spain, Israel, Japan, Canada, India, Thailand, Croatia, New Zealand, Belgium, Latvia, Hong Kong, France, Kenya, Portugal, Indonesia, Somalia
  • 21. “Oslo Innovation Week is a dose of inspiration once a year, which reminds us how to align technology for the betterment of mankind” - Chim Himiduamge, Fidenz Technologies, Sri Lanka
  • 23. KEY NUMBERS PRESS AND SOCIAL MEDIA 2017 516 + 442%MILLIONS IN DIGITAL MEDIA REACH INCREASE FROM 2017 728ARTICLES PUBLISHED SO FAR + 435%INCREASE FROM 2017 95.2 136 KEY LEARNINGS: DIGITAL REACH Digital media reach is social media reach combined with the reach of digital press articles SOCIAL MEDIA REACH Unique users reached on Facebook and Twitter. Measured using Meltwater Insights. Measured 1 Jun - 29 Oct (2018) and 1 Jun - 11 Nov (2017) * Instagram is excluded from the 2018 numbers, as they have cut all ties with third parties and thus the numbers are not available for analysis. Numbers from Instagram are included in the numbers from 2017. COMMENT We believe that the high increase in digital reach and number of articles published is partly due to former US President, Barack Obama, being one of the speakers at Oslo Business Forum
  • 24. 2017 KEY NUMBERS SOCIAL MEDIA 79.6Millions in social media reach 20.2 + 294%Increase from 2017 20 930 + 26% Increase from 2017Followers across social media platforms 16 604 SOCIAL MEDIA REACH Unique users reached on Facebook and Twitter. Measured using Meltwater Insights. Measured 1 Jun - 29 Oct (2018) and 1 Jun - 11 Nov (2017) * Instagram is excluded from the 2018 numbers, as they have cut all ties with third parties and thus the numbers are not available for analysis. Numbers from Instagram are included in the numbers from 2017.
  • 25. DEMOGRAPHICS 63% 27% 10% 2.101 5.076 13.159 + 12% from 2017 + 27% from 2017+ 84% from 2017 Total followers: 20.930 + 26% increase from 2017 45% 55% Norwegian followers 69% International followers 31% Of followers are female Of followers are male Demographics have been calculated using the native insight tools of Facebook, Instagram and Twitter Measured 14 May - 29 Oct.
  • 26. THE LUNICORN & THE HUMAN ASPECT We formed partnerships with the two Norwegian startups The Lunicorn and Human Aspect to produce more video content before and during Oslo Innovation Week. KEY LEARNINGS • Oslo Innovation Week branding and stories give more overall value to partners and attendees. • Start partnerships early • More film in 2019. The video content generated more value and attention in social media. RESULT
  • 27. KEY NUMBERS PRESS 15Nationalities 32International journalists registered 59Represented media 728Articles published so far 2017 Numbers found using Meltwater Insights. Measured 1 Jun - 29 Oct (2018) and 1 Jun - 11 Nov (2017) 17 44 64 136 KEY MEDIA BBC, CNN TECH, FAST COMPANY, E27, NORDIC WEB, FAZ, DER SPIEGEL, THE INDEPENDENT, MIT TECH REVIEW, VICE, BLOOMBERG, EL PAIS
  • 28.
  • 29. FEEDBACK FROM JOURNALISTS MOST RELEVANT EVENTS • Oslo Business Forum • 100 Pitches • Oslo Blockchain Summit: Empowering Sustainable Development • Cutting Edge festival • The Official Opening of Oslo Innovation Week 4.4 How would you rate the relevance of the Oslo Innovation Week event program? 5.0 How would you rate the information provided to you before and during Oslo Innovation Week 2018? 100% YesWould you recommend attending Oslo Innovation Week to others? Would you like to attend Oslo Innovation Week next year? 77% Yes All scores are on a scale of 1-5, where 5 is best.
  • 30. "Oslo Innovation Week is a great experience to learn more about Norwegian innovation and new technologies. I'd recommend it to anyone for a deeper look into Norwegian culture, business and the future of Scandinavia” - Arianna O´Dell, Airlink Marketing (US)
  • 31. KEY INTERNATIONAL MEDIA - BBC - CNN TECH - FAST COMPANY - E27 - NORDIC WEB - DER SPIEGEL - LE REPÚBLICA - THE INDEPENDENT - MIT TECH REVIEW - VICE - BLOOMBERG - EL PAIS - FORBES - DAILY MAIL
  • 32. INTERNATIONAL PRESS CLIPPINGS Inc.(US): "Obama says these 3 things are crucial for a succesful business" The Seattle Times (US): "Barack Obama takes swipe at Trump’s attitude on environment" e27 (SG): "Institutions need to think deeper about what it means to be sustainable" Ethos Magazine (UK): "Ethos Eights – Oslo Innovation Week 2018" La Republica (PE): "Ayni innovado = Dugnad" Innovadores (ES): "‘Dugnad’, o cuando la colaboración es un arma para la innovación" La Razon (ES): "El paraíso verde del coche eléctrico" The Independent (UK): "Norway's Empower is using blockchain to clean up the world's oceans" Forbes (EU): "Flourishing Among The Fjords: Norway's Dynamic Startup Scene" Deutche Welle (DE): "Artificial intelligence, or the end of the world as we know it"
  • 33. KEY NORWEGIAN MEDIA - NRK - VG - DAGBLADET - INNOMAG - AFTENPOSTEN - NETTAVISEN - E24 - COMPUTER WORLD - HEGNAR TV - TV2 - ABC NYHETER - TEKNA MAGASINET
  • 34. - BBC - CNN TECH - FAST COMPANY - E27 - NORDIC WEB - DER SPIEGEL - LE REPÚBLICA - THE INDEPENDENT - MIT TECH REVIEW - VICE - BLOOMBERG - EL PAIS - FORBES - DAILY MAIL Innomag: "Manolin ble årets 100 pitches vinner" NRKBETA: "Fra Ford til Facebook: En ny type selskaper ønsker å dominere verdensøkonomien" Digi: "OBOS lanserer blokkjedeløsning for boligsalg" Nettavisen: "Om innovative raketter, utelatelser og manglende tillatelser" E24: "Det var en gang to 25-åringer som fikk Barack Ombama til Norge" Dagens Næringsliv: "Obama med klima-stikk til Trump" Dagbladet: "Skal intervjue Obama foran 3000 mennesker" Aftenposten: "Barack Obama: Nordmenn skulle bestemt i verden" ABC Nyheter: "Ny teknologi skal bidra til røykeslutt" Computer World: "Sopra Steira hjelper gründere" NORWEGIAN PRESS CLIPPINGS
  • 35. KEY NUMBERS OIW WEBSITE 2:52Session duration 50.6%Bounce rate 2017 Numbers found using Google Analytics. Measured 1 Jun - 29 Oct. 3:15 49.4% 2017 2018 PAGE VIEWS 191, 666 207, 334 Increased presence on social media might contribute to lower statistics on the website. People are getting targeted information in their social media feeds, removing the need to visit the webite. COMMENT Visitors who immediately leave the site after entering. Average time spent by each visitor in 2018. DEMOGRAPHICS 65%NORWEGIAN 35%INTERNATIONAL
  • 37. THE OFFICIAL OPENING The main objective of the event was to showcase real sustainable business solutions and create a valuable networking arena for attendees. Teaming up with TechCrunch’s Mike Butcher, QryptoQueens, Blockchangers, and Oslo Freedom Forum, we had 19 keynotes on stage (11 international, 4 male), including Anu Bhardwaj (US)- Qrypto Queens and Women Investing in Women DIGITAL, Ada Jonuse (LT)- Lympo, Mike Butcher (UK)- TechCrunch, Nathana O´Brien Sharma (US)- Singularity University, and Amber Baldet (US)- Clovyr. Over 800 leaders, founders, investors and journalist inside the grand Oslo City Hall to meet pioneers of future tech and sustainable society. 3.4 How did you experience this concept? Scale 1-5, where 5 is the best. 4.1Event organizer survey: How did you experience this concept? Scale 1-5, where 5 is the best. 62%Of attendees said they got new, useful ideas. 66%Of attendees said they got new, useful contacts. 800 Attendees
  • 38. "Oslo Innovation Week brings together an incredible group of entrepreneurs, innovators and leaders from Norway and around the world. The energy is electric." - Nathana O’Brien Sharma (US), Singularity University, Speaker at the Official Opening
  • 39. 39 OSLO INNOVATION AWARD 2018: OTOVO (NO) The award aims to highlight purpose driven companies leveraging technology and venture capital to create scalable and sustainable businesses. Otovo is an energy company firmly invested in the 100% renewable and clearly abundant source of power that is the sun. The 2018 Oslo Innovation Award Winner has demonstrated strong businessworthy qualities, impacting society in a good way and showing that it’s possible to create fast growing business solutions while contributing to the Sustainable Development Goals.
  • 40. "Thank you to Oslo Innovation Week for curating such an exceptional group of committed, global tech entrepreneurs who are really digging in to build a better future. I found fellowship with other builders who see technology as a tool to free people to become ever more human and humane.” Susan Oh (US) , MKR AI, Speaker at the Official Opening
  • 41. OIW 100 Pitches has become one of the leading platforms for seed stage startups solving global challenges. More than 1000 people requested tickets for the 2018 entry rounds in the Oslo City Hall on September 25th, where 64 qualified startups turned into 8 finalists through the selection process of our 24 jury members. The final round was hosted by longtime partner DNB at their sustainability-themed NXT event, and a winner emerged in the software aquaculture startup Manolin. OIW 100 PITCHES 4.0 How did you experience this concept? Scale 1-5, where 5 is the best. 70% Of attendees said they got new, useful ideas. 53% Of attendees said they got new, useful contacts. “Burgeoning, buzzing, and a dreadfully long, intense day! Just like a startup!” - Attendee
  • 42. 42 OIW SCALE-UP WORKSHOP The OIW Scale-Up Workshop took place on September 26th at Salt. This was a pilot project by partners BI Norwegian School of Business, ScaleupXQ and Oslo Business Region, and the goal was to provide a valuable and informative workshop for scale-up oriented entrepreneurs and investors. Speakers for the morning session included Are Traasdahl, Torger Reve, Dilek Ayhan, Martin Falch and Katherine Barrios, all talking about scaling challenges. The rest of the day was dedicated to 4 cases - Appear.in on raising money, Filmgrail on customer acquisition, Attensi on building organisation and Heatweed on expanding internationally. The format: 15 minutes problem pitch, 15 minutes expert panel, 15 minutes plenary session, 15 minutes pause / reflection. 4.1 How did you experience this concept? Scale 1-5, where 5 is the best. 100% Of attendees said they got new, useful ideas. 81% Of attendees said they got new, useful contacts.
  • 43. CONNECTING CULTURE The Oslo Innovation Week opening party was hosted as a compact cultural «festival». Our goal was to give attendees and press an Oslo art experience right at their fingertips. The opening party was a collaboration, a «dugnad», with the several institutions and artists. The Munch Museum and Øyafestivalen brought their contemporary art project b’Arte and the artist Tor Erik Bøe. The Norwegian organisation for visual communication, Grafill, curated Oslo Poster Fest, an exhibition with Norway’s best gig poster designers. Bekk brought their interactive art installation, the Pushwagnesizer. The installation is a tribute to the late artist Hariton Pushwagner, and was made by Bekk for Grafill and European Design Festival earlier this year.There were concert gigs with Oslo artists Lindstrøm, Arif and DJ Hoetell. 4.1 Event organizer survey: How did you experience this concept? Scale 1-5, where 5 is the best. 100% Of collaborating institutions and artists would like to continue the partnership in the future
  • 44. AFTERWORK AT MESH In order to facilitate for more networking and a place to meet people from other events, especially for international attendees, we created a social hub at MESH. Attendees were free to attend afterwork at MESH every evening during the week. The events varied every day; PechaKucha, a film screening and conversation by the Human Aspect, a special F*ck Up edition of the Creators Shift, and quizzing by Kahoot! There was also DJs and dancing to round off every night. 4.1Event organizer feedback: How did you experience this concept? Scale 1-5, where 5 is the best.
  • 45. Rated on a scale from 1-5, where 5 is the best. Oslo Innovation Week 2018 had volunteers working in the weeks leading up to and during the week. They provided help with social media, marketing, and event coordination. OIW´s project management Value of being a volunteer Would recommend volunteering to others Made useful contacts VOLUNTEERS 4.4 4.5 96% 100%
  • 46. 46 EVENT ORGANIZER MEETING: OIW 2018 Kick-off Røverstaden, March 2018 The goal of the event organizer meetings is to give the event managers useful tools and inspiration to create better events, and to create a valuable network amongst the partners. The goal of the OIW 2018 Kick-off event was to give new potential companies and organizations an introduction to the tech and startup field and to Oslo Innovation Week, and to present new concepts to new and previous partners. 6 event organizers presented their events, Dr. Silvija Seres gave a talk on Tech trends you need to know, and Dr. Torgeir Reve (BI) gave a talk on From Startups to Scaleup. 4.0 How did you experience this concept? Scale 1-5, where 5 is the best. 90% Of attendees said they got new, useful ideas. 53% Of attendees said they got new, useful contacts.
  • 47. 47 EVENT ORGANIZER MEETING: OIW 2018 Story Selling Mesh, June 2018 The aim of the seminar was to give the event organizers tools and inspiration for story telling through digital media. To attract attendees, promote their company and to engage the audience. Keynote Jonathan Whichmann talked about what and how to use stories in different digital media channels, Marie Mostad from InzpireMe gave a talk on how to use influencers when marketing your event, Charlotte Öqvist shared how she created genuine narratives when promoting Norwegian artists, and Kristian Kirkvaag from Gyro talked about how to move your audience by looking at events as performance. Key learning: more interactive 4.1 How did you experience this concept? Scale 1-5, where 5 is the best. 82% Of attendees said they got new, useful ideas. 56% Of attendees said they got new, useful contacts.
  • 48. 48 EVENT ORGANIZER MEETING: OIW 2018 Newsworthy Folk, August 2018 We gathered key experts to share insights and tips to the partners on how to sell your story to Norwegian and international press. Benjamin Webb from Deliberate PR shared his experiences from the work he has done with Norwegian startups and connecting them to UK and international media, Marius Mørch-Larsen from Finansavisen gave tips on how to and how not to contact a journalist, Tord Dale from Footprint talked about how to sell a story with a sustainable message, The last part of the event was a tailored workshop for OIW organizers by media company Trigger. The goal of the event organizer meetings is to give the event managers useful tools and inspiration to create better events, and to create a valuable network amongst the partners. 4.3 How did you experience this concept? Scale 1-5, where 5 is the best. 100% Of attendees said they got new, useful ideas. 80% Of attendees said they got new, useful contacts.
  • 49. EVENT ORGANIZERS´ EVALUATION OF OSLO BUSINESS REGION AS PROJECT MANAGER 4.2Project management 4.2Coordination of program 4.3Information 4.2International press 4.3Social media All scores are on a scale of 1-5, where 5 is best.
  • 50. “Loved the theme "dugnad", and hope Oslo Innovation Week will keep up the good work putting Oslo on the map” - Itera, Event Organizer Predict the Future by creating it - Using Moonshot thinking to change your business
  • 51. About
  • 52. 52 About Oslo Innovation Week is held annually since 2005 and attracts 10.000 innovation, technology and startup leaders from all over the world (30% international). The conference includes 50 events - full day conferences, workshops, seminars and networking events, highlighting sustainable business solutions. OIW is a dugnad – a collaboration – and the events are hosted by 150 Norwegian and international, public and private businesses every year. To be part of Oslo Innovation Week your event has to answer to The Oslo Innovation Week Manifesto (next page). Oslo Innovation Week is owned by the City of Oslo and Innovation Norway, and Oslo Business Region is project manager. 2005 150Partners 13000 Attendees Since Sustainability
  • 53. THE MANIFESTO Oslo Innovation Week sets the agenda for business solutions to the UN sustainability goals. Oslo Innovation Week will push the world forward by combining entrepreneurship, technology and innovation. 1 2 Actions speak louder than words. Oslo Innovation Week is all about innovation in action, no inspirational or dogmatic talks about what might come, or what someone else should be doing. No sales presentations either. 3 Powercouples drive the future of innovation. The future lies in bridging differences. Between established businesses and the newcomers. Between public and privat, academiad business. Across borders, disciplines and titles. A powercouple consists of great minds of different disciplines, complementing each other in solving the world’s challenges. All OIW events are powercouples. 4 New influencers are vital to find new solutions. Entrepreneurs, intrapreneurs, micropreneurs, impact investors, tech experts, bold explorers and new thought leaders will have a voice at Oslo Innovation Week. 5 Gender equality and diversity is a no-brainer. Oslo Innovation Week has in its DNA to achieve gender equality and empower all people. 6 Technology is an enabler, not the answer itself. 7 It’s a dugnad. We – attendees, keynotes, partners, event organizers - create Oslo Innovation Week together. Networking and co-working are at core at all events. 8 Truly international. It takes place in Oslo, only to bring the world forward. All event organisers co- operate with international partners. 9 With a shared sense of urgency. SDGs need business solutions, far too important to leave for politicians or NGOs to solve alone.
  • 54. 54 Funding The project organization Oslo Innovation Week is funded by the City og Oslo (1.5 MNOK + additional extraordinary funding for 2018 of 940.000 NOK) and by Innovation Norway (1.0 MNOK). The Norwegian Ministry of Foreign Affairs contributed with approx. 10.000 NOK and work hours. The organizers and partners report a total production cost of 30 MNOK. The total production cost of Oslo Innovation Week is estimated at 35.7 MNOK.
  • 56. All photos: Oslo Innovation Week/ Gorm K. Gaare and Nicklas Knudsen