Key numbers, evaluation on strategy goals and feedback from event organizers and press from Oslo Innovation Week 2017, 25-29 September. By Oslo Business Region.

1. Report2017
OsloBusinessRegion

2. the bigger picture
- OVERVIEW
- DISRUPTION SCORES
- BACKBONE SCORES
- 2018 PRIORITIES
details
1. BRAND POSITIONING
2. EVENTS
3. CONCEPTS
4. THE BUZZ
5. ABOUT OIW
2017REPORT

3. 2017OVERVIEW 2016
142115
53EVENTS
75
11k10.7k
EVENTSEVENT ORGANIZERS ATTENDEES
SPEAKERS
281350
27%25
FEMALE SPEAKERS
49%50
SPEAKERSINTL SPEAKERS
4063
MEDIA ARTICLES
136122
95.2 38.6
BUZZINTL JOURNALISTS MILL REACH DIGITAL MEDIA

4. FromtechconferencetosustainABILITY
DISRUPTIONSCORES
4.5
Event organizer survey: how did
you experience this concept?
Scale 1-5, where 5 is the best.
24%International
attendees
27% International
speakers
3.6
Event organizer survey: created a
better experience with steam venues.
Scale 1-5, where 5 is the best.
Corporate partner: Deloitte
Concept partners: DNB (100 pitches),
Get/ChoooseLow
4.5
Journalist survey: How would you
rate the relevance of OIW 2017
event program?
Extendedpartnershipmodel(funding)Fromsimmertosteamvenues
FromNorwegiantointernational

5. CONNECTINGCULTURETOOIW
OIWCLOSINGPARTY
86%
OF THE AUDIENCE WOULD
LIKE TO COME BACK
WOULD RECOMMEND
THE EVENT TO OTHERS
78%
100%
OF THE ORGANIZERS
THOUGHT IT WAS VALUABLE
TO BE PART OF THE BIG O

6. Innovationinaction
BACKCBONESCORES
EventorganizersatisfactionGenderequality
NewVoices
4.1
Event organizer survey: OIW is
showcasing innovation in action.
Scale 1-5, where 5 is the best.
4.1
49% Female
speakers
Feedback from the event organizer
survey: Value of being part of OIW.
Scale 1-5, where 5 is the best.4.1
Event organizer survey: OIW
brings new talent on stage.
Scale 1-5, where 5 is the best.

7. BACKBONESCORESFROMTHEATTENDEES
67% Feedback from attendees:
useful new contacts
79% Feedback from attendees:
useful new ideas
Usefulnewcontacts
Andusefulnewideas 0 LEADS
29 %
1-5 LEADS
63 %
6-10 LEADS
6 %
10-20 LEADS
2 %
HOWMANYACTUALLEADS DIDYOUGET?
Some that replied that they did not get
NEW useful contacts, said they got leads.
363 responses in total.

8. 2018PRIORITIES
Increase international focus
Continue sustainABILITY positioning
Continue the culture connection
Continue steam venues model
2017 had too many concepts for the OBR organisation
Partnership funding model must be revised

9. the bigger picture
- OVERVIEW
- DISRUPTION SCORES
- BACKBONE SCORES
- 2018 PRIORITIES
details
1. BRAND POSITIONING
2. EVENTS
3. CONCEPTS
4. THE BUZZ
5. ABOUT OIW
2017REPORT

10. THE
OIW
2017
DUGNAD

11. 1.BRANDPOSITIONING

12. POSITIONING:sustainABILITYOslo Innovation Week must have an international focus, because
the competition is global. It must also have a clear and interesting
mission, and fill an empty position in an overcrowded event
industry.
The ambition is to position Oslo Innovation Week as the leading
conference globally, showcasing real solutions to UN’s 17
Sustainable Development Goals (SDGs). Oslo showcases action,
where other conferences just talk.
Oslo Innovation Week can do this because:
• There is a shift in the economy towards creating a more
sustainable business future.
• Oslo has many of the solutions in the fields of health, maritime,
education, smart city.
• The organizer ‘dugnad’.

13. HOW?All events at Oslo Innovation Week 2017 had to address or highlight
a business solution that solves a global challenge, connected to the
SDGs. To better understand what Oslo Innovation Week is, we
developed The Manifesto – a guide to event organizers, speakers,
journalists, sponsors and everyone involved. This is part of a longer
strategic development.
4.5EVENT ORGANIZER SURVEY:
HOW DID YOU EXPERIENCE
THIS CONCEPT?
SCALE1-5, WHERE 5 IS THE BEST

14. BUILDINGASTRONGERBRAND
The Oslo Brand Management Strategy defines the brand values of Oslo,
and Oslo Innovation Week aims to be on-brand.
PIONEERING
• OIW aim to showcase innovation in action. No endless talks on
wishing, hoping or speculating how things might be.
• OIW aim to bring forward new voices.
• OIW is on the forefront of closing the epic gender gap by
aiming to have 70% female keynotes.
ENRICHING
• OIW aims to have world-class co-lab involvement of the audience.
• Oslo has so much to offer. We want to facilitate so everyone can get as
much as possible out of their short stay in Oslo during OIW.
• Hospitality efforts
REAL
• OIW has a down-to-earth ambiance.
• We show, and then tell.

15. A world class event
FEEDBACKFROMTHEEVENTORGANIZERS
HOWWOULDYOURATETHEFOLLOWING: OIWIS...
Brings new talent on stage
Showcasing innovation in action
Feature topics that matter,
like sustainability
Audience involvement
Scale from 1-5, 5 being the best
My event
OIW
My event
OIW
My event
OIW
My event
OIW
My event
OIW
3,8
3,7
3,9
4,1
4,3
4,1
4,0
4,2
3,7
3,6

16. Facilitated networking arenas
and / or opportunities
Helped build bridges /
powercouples
Built international
networks and attention
Built Norwegian
networks and attention
Created a better
experience with steam venues
Scale from 1-5, 5 being the best
My event
OIW
3,7
3,6
My event
OIW
4,3
4,4
My event
OIW
3,8
4,1
My event
OIW
3,9
4,1
My event
OIW
4,1
4,3
FEEDBACKFROMTHEEVENTORGANIZERS
HOWWOULDYOURATETHEFOLLOWING: OIWIS...

17. 4.1VALUEOFBEING
PARTOFOIW
Would you like to be part of
Oslo Innovation Week 2018?
Yes
Notsure
No
87.5%
12.5%
0% COMMENT
12.5% is not sure due to internal organization, if they have a relevant project
to present or they have to evaluate experience, timing of the year

18. 2.EVENTS

19. speakers male international
speakers
SPEAKERS
281 51% 27%

20. BACKBONESCORESFROMTHEATTENDEES
67% Feedback from attendees:
useful new contacts
79% Feedback from attendees:
useful new ideas
Usefulnewcontacts
Andusefulnewideas 0 LEADS
29 %
1-5 LEADS
63 %
6-10 LEADS
6 %
10-20 LEADS
2 %
HOWMANYACTUALLEADS DIDYOUGET?
*Some that replied that they did not get
NEW useful contacts, said they got leads.
363 responses in total.

21. 3.CONCEPTS
The Official Opening
The OIW 100 Pitches
OIW Afterwork
The Big O / Closing party
Event Organizer Meetings
Project Management

22. THEOFFICIALOPENING
The main ambition of the event was to showcase real
sustainable business solutions, startups and create a
valuable networking arena. The event was hosted on
September 25th at VippaOslo, followed by a mixer at SALT.
The Official Opening included keynote talks and panels on
security, food, VR, innovation in the public sector, energy
in addition to the Oslo Innovation Award ceremony.
The event had 13 keynotes (3 international, 6 men)
including Jamie Smith (us) - Bitfury Group, Melanie
Rieback (nl) - Radically Open Security, Merethe Østby -
Yara, Frode Eilertsen, Anita Krohn Traaseth - Innovation
Norway, Raymond Johanssen – city of Oslo and Cilia
Holmes Indahl - Aker BioMarine.
620 guests attended, including HRH Crown Prince Haakon,
innovation leaders, journalists, startups and technology
experts.
4.0Feedback from the event organizer
survey – how did you experience this
concept? Scale 1-5, where 5 is the best.
80%Of the attendees got
new and useful contacts

23. OSLOINNOVATION
AWARD2017:
BEMYEYES(dk)
The Oslo Innovation Award aims to highlight a Nordic investor
ready startup that creates value for society and business.
Be My Eyes received the 2017 Oslo Innovation Award for their
substantial impact in bringing sight to the blind and visually
impaired through pioneering technology.
Be My Eyes have created a platform for providing volunteer work
and connecting people, unlocking latent and deeply valuable
resources in our society, and demonstrating the power of
inclusive design.

24. 100 Pitches is all about discovering new and promising startups in
a glowing Norwegian startup scene. About 50 early stage startups
pitched in front of investors and tech experts.
Entry round organizers:
Mesh, Oslo EdTech Cluster, ICT Norway, StartupLab, Climate-
KIC, Katapult Accelerator, Norway Health Tech, Oslo
International Hub, SoCentral, 657 Oslo, Angel Challenge, Oslo
House of Innovation, The Factory, DNB Nxt
This year’s winner was Chooose.
OIW100PITCHES
79%Of the attendees said they
got new useful ideas
Feedback from OIW 100 Pitches event
organizers: value of being partner of OIW
Scale 1-5, where 5 is the best.
4.6

25. AFTERWORKATSALT
To facilitate for more networking and a place
to meet people from other events, especially
for international attendees, we created a
social hub at SALT.
Every evening you could attend the OIW
Afterwork. The events varied every day; food
expo, Science of Happiness, Pecha Kucha
Night Oslo and Kahoot!. In addition, different
DJs played every night and the sauna was
open.
3.9Feedback from the event organizers:
How did you experience the concept?
Scale 1-5, where 5 is the best.

26. CONNECTINGCULTURETOOIW
OIWCLOSINGPARTY
86%OF THE AUDIENCE WOULD
LIKE TO COME BACK
WOULD RECOMMEND
THE EVENT TO OTHERS
78%
100%OF THE ORGANIZERS
THOUGHT IT WAS VALUABLE
TO BE PART OF THE BIG O

27. EVENTORGANIZERMEETINGS
The goal of the event organizer meetings is give the event
managers useful tools and inspiration to create better
events, and to create a valuable network.
2 MARCH AT SENTRALEN: INTRO TO OIW
Theme and concepts. Speakers Geir Lippestad, city of
Oslo, Frode Eilertsen, Stine Bratsberg Hattestad, Pure.
7 JUNE AT SALT: PRESS AND MEDIA
How to attract journalists to my event? Speakers from
VisitOslo, Shifter and NoIsolation .
25 AUGUST AT DNB: SOCIAL MEDIA
More and better content. Speakers: DNB NXT. Workshop
by Netlife.
4.5Feedback from the event organizer survey –
how did you experience this concept?
Scale 1-5, where 5 is the best.

28. VOLUNTEERS
Oslo Innovation Week 2017 had volunteers
working in the weeks leading up to and during
the week. They gave valuable help with social
media, marketing and event coordination.
100%Got new useful contacts
91%Will volunteer at OIW again
4.7Value as volunteer at OIW
4.3OIW’s project management
4.2Coherence between tasks
and expectations
Rating from 1-5,
where 5 is best.

29. 4.3PROJECT
MANAGEMENT
COORDINATION MANAGEMENT
OF VOLUNTEERS
EVENTORGANIZER’SEVALUATIONOF
PROJECTMANANGEROSLOBUSINESSREGION
4.4 4.2
4.2INFO TO
PARTNERS
PROJECT
MANAGEMENT PRESS
3.5
Rating from 1-5, where 5 is best.
4.1COMMUNICATION
AND SOCIAL MEDIA

30. 4.THEBUZZ
Press
Digital Media
Website

31. 44Nations Int. journalists
registered
KEYNUMBERSPRESS
Medias
represented
articles published
so far
17 64
136

32. KEYINTERNATIONALMEDIA
CNN (United States)
CCTV (China)
DR (Danmarks Radio) (Denmark)
Deutsche Welle (Germany)
L’Monde (France)
El Mundo (Spain)
Entrepreneur (United States)
Entrepreneur (Middle East)
TV 3 (Estonia)
El País
The Independent (England)
Vice (England)
BBC (England)
The Guardian (England)
TV Perú (Perú)
Canadian Business (Canada)
Time Out Chicago (United States)
Business Matters (England)
Business Insider Nordic (Finland)
Arctic Startup (Finalnd)

34. KEYNORWEGIANMEDIA
DN, Finansavisen, Aftenposten,
Shifter, VG, E24,Teknisk Ukeblad
22Accredited
Norwegian press
29Articles published in
Norwegian press so far

35. TOPEVENTS
PRESSCOVERAGE
The Official Opening
Press Conference
Cutting Edge Festival
Oslo Freedom Forum
100 Pitches
Girl Tech Fest

36. FEEDBACKFROMJOURNALISTS
• Cutting Edge Festival
• Official Opening
• DNB NXT 2017
• E-Estonia: Explore the
most advanced digital
society
• 100 Pitches
• Explore the ocean through
a digital diving mask and
pioneer underwater drone
• Smart Working City
• How big data may
transform the
development of cancer
treatments
• Nordic AI Summit Norway
MOST RELEVANT EVENTSHow would you rate the relevance of Oslo
Innovation Week 2017 event program?
How would you rate the information
provided to you from our staff before and
during Oslo Innovation Week 2017?
Would you recommend others to
visit Oslo Innovation Week?
Would you like to attend
Oslo Innovation Week next year?
*Ratings on a scale from 1-5, 5 is the best.
4.5
4.6
100%Yes
80%Yes
“Oslo Innovation Week is a new
look on the future.”
Linda Lacina, Entrepreneur (US)

37. +247%
DIGITALMEDIA
REACH IN DIGITAL MEDIA
Reach in digital media is social media combined with digital press articles.
REACH IN SOCIAL MEDIA
Unique users reached on Facebook, Twitter and Instagram. Tools for
measuring reach are Meltwater Insights, Meltwater Engage and Iconosquare.
Measured June 1st– November 11th, 2017
MILLION REACH
IN DIGITAL MEDIA
95.2
38.6
INCREASE FROM LAST YEAR
60%FEMALE MEN
40%
75% 25%INTERNATIONALNORWEGIAN
DEMOGHRAPHICS
2016

38. OIWWEBSITE,KEYFACTS
3:23Minutes user spent
2017
3.05Page visits per person
2017
52.81%Bounce rate
2017
(visitors entering the site,
then leaving immediately

39. POWERCOUPLES
Oslo lacks hierarchies, and there is a very short distance between
people and power, between words and action, and people collaborate
across titles and industries. The future lies in bridging differences, and
Oslo can lead the way. Between established businesses and the
newcomers. Between public and private, academia and business. Across
borders, disciplines and titles. A powercouple consists of great minds of
different disciplines, complementing each other in solving the world’s
challenges.
To communicate this, we developed a Powercouples generator.
RESULTS FROM THE POWERCOUPLES GENERATOR (7.-30.9.2017)
Visits: 3494
Unique visitors: 2954
Page views: 5043
Posters generated: 902
Geo information: Norway: 78.2% USA: 4.7% Brazil 2.6% UK: 1.9%

40. OIWCARBONNEUTRAL
Oslo Innovation Week powercoupled with
Chooose and Get TDC to neutralize (and over
compensate) the CO2 footprint of everyone
participating.
1908 tonnes of CO2 was bought, which equals
close to 8000 fligths from Oslo to London, or
almost 1% of all cuts to be made by the city of
Oslo in 2017.
Also meaning, Oslo Innovation Week
contributes to reaching the city of Oslo’s
climate goals.
Photo: twitter.com/ChoooseToday

41. 5.ABOUTOIW

42. ABOUT
OSLO
INNOVATION
WEEK
Oslo Innovation Week is held annually in
Oslo since 2005, with more than 50 events
all around the city. The events are hosted
by individual businesses and corporations,
organizations, startup incubators,
makerspaces and educational institutes,
who meet the OIW criteria.
Oslo Innovation Week is owned by the City
of Oslo and Innovation Norway, and Oslo
Business Region is project manager.

43. ORGANIZATION
Oslo Innovation Week is owned by the city of Oslo and
Innovation Norway. Oslo Business Region is project manager.
Oslo
Advisory
Board
Owners
Project
manager
Event organizers 2017
The OIW strategy is secured by the OIW
steering committee and the Oslo
Advisory Board.
Companies and organizations apply to become an event organizer. When
the event criteria is met, the event will be part of the official OIW program.
OIW
Steering
Committee

44. OSLOADVISORYBOARD
Henrik Øinæss Statoil
Rolf Assev StartupLab
Alexander Woxen StartupLab
Karina Birkeland Lome Finn.no
Knut Traaseth Bahr
Sindre Østgård Tinius Trust
Rune Røsten Schibsted Vekst
Tellef Thorleifson Northzone
Jeanett Sandmo Innovation Norway
Heidi Austlid IKT Norge
Daniel Ras Vidal Abelia
Jostein Magnusson Netlife Research
Kathrine Synnes Finnskog Music Norway
Tonje Frydenlund Snøhetta
Johan Brand Kahoot
Jeanette Dyhre Kvisvik Villoid
Kjartan Slette Unacast
Anders Mjaaseth MESH
Anita Schjøll Brede Iris Al
Kathrine Myhre Oslo MedTech
Anne Kjersti Fahlvik Norsk Forskningsråd
Thomas Berglund Ocular AS
Kristin Riise DNB
Martin Falch 360 Leaders
Elin Nørve Future Leaders
Joachim W. Andersen Avinor
Johanna Staaf Telenor Digital
Henrik Faller Remarkable
Sigri Sevaldsen 657 Oslo

45. EVENTTIMELINEKEYNUMBERS
2017 2016 2015 2014 2013 2012 2011 2010
Events 53 75 72 60 50 35 24 32
Event
organizers
142 115 94
Sold out
events
75% 77% 75%
Attendees 11K 10.7K 9.4K 8.6K 5.5K 5.7K 2.9K 3.7K
International
attendees
24% 21% 19%
Production
cost in NOK
24.7 mill 21.6 mill 16.9 mill 12.6 mill 7 mill 5 mill

46. FUNDING
The project organization of Oslo Innovation Week is funded by The
City of Oslo (with 1 .5 MNOK) and by Innovation Norway (with 1.0
MNOK). In addition to the basic funding,.
Oslo Brand Alliance contributed with 500.000 NOK, the Norwegian
Ministry of Foreign Affairs contributed with approx 50.000 NOK and
work hours.
The organizers and partners report a total production cost of 21.5
MNOK.
The total production cost of Oslo Innovation Week is estimated at
24.7 MNOK.
COMMENT
Compared to 2016 the program had 25 less events. The production
costs were higher, as part of making OIW better and more
professional.

47. All photos: Oslo Innovation Week / Christian T. Jørgensen and Gorm K. Gaare / EUP-Berlin GbR
Thomas Ekström, Oslo Business Region, Thomas Johannesen, VisitOslo