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Oro
Revolutionizes 

Commerce
B2B & B2C eCommerce
@jarycarter
B2B & B2C eCommerce
Agenda
• About Oro - B2B eCommerce
• Similarities between B2B and B2C eCommerce
• How B2B eCommerce is different
The Oro Team
Yoav Kutner
CEO
Jary Carter
CRO
Dima Soroka
CTO
Michael Bessolov
VP, Engineering
Motti Danino
VP, Operations
Roy Rubin
Advisor
Oro
• 170+ employees
• 4 Countries
• 6 offices
• Backed by Highland Europe
The Vision
Oro Products
Active Oro Installs
0
35.000
70.000
105.000
140.000
Aug-19 Sept-19 Oct-19 Nov-19 Dec-19 Jan-20 Feb-20 Mar-20 Apr-20 May-20 Jun-20 Jul-20 Aug-20 Sept-20 Oct-20 Nov-20 Dec-20 Jan-21 Feb-21
What is B2B Commerce?
Business to business (B To B/ B2B) is a type of commerce
transaction that exists between businesses, such as those
involving a manufacturer and wholesaler, or a wholesaler and a
retailer.
– investopedia.com
Business to Business Electronic-Commerce one business selling to
another business via the Web.
– PC Magazine
B2B e-Commerce Use Cases
• Self served model
• Buyer Seller interaction
• B2B Marketplace
0
3
6
9
12
2012 2020
12
5,5
Source Frost & Sullivan
Global B2B Online Gross Sales Volume (Trillions)
How are B2B & B2C eCommerce Similar?
“94% of B2B Buyers research
online for purchase decisions.”
– The Acquity Group
– Forrester
“74% of B2B buy from a website
because its more convenient
than buying from a sales person.”
– Google
“Nearly half of all B2B
researchers are millennials.”
– Google
“42% of researchers use a mobile
device during the purchasing process.”
Branding
Great User Experience
How B2B & B2C eCommerce are Different?



Key B2B Features & Capabilities
Selling to Companies
Not to Individuals
Impulse Buying vs. Process Buying

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Oro Revolutionizes B2B Commerce - OroMeetup NL, 2017