Facebook公式ファンページ：米国事例から学ぶベストプラクティスとは？

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Orinoco K.K.

フェースブックで企業が公式ファンページを行うメリットについて事例を含めた紹介をの流通ブランドのファンページの事例を中心とした紹介

Tecnologia

Facebook

September 2010
www.orinoco.jp
CMO |

Starbucks, Coca Cola, Oreo, MTV, Victoria’s Secret, etc.

Source: Ignite Social Media http://orino.co/94B3JY

Facebook
Engagement
• 
– 
– 
– 
• 
– 

• 
• 
Engagement

– 
–

Starbucks Frappuccino: 247
•  Frappuccino

•

2nd 400
•  PINK

• 
VSPInk.com
EC
VictoriasSecret.com

Orinoco

Orinoco.jp (web) /
info@orinoco.jp (mail)

www.twitter.com/orinocogroup

www.facebook.com/orinocogroup

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Facebook公式ファンページ：米国事例から学ぶベストプラクティスとは？

1. Facebook September 2010 www.orinoco.jp CMO |

2. Starbucks, Coca Cola, Oreo, MTV, Victoria’s Secret, etc. Source: Ignite Social Media http://orino.co/94B3JY

3. Facebook Engagement •  –  –  –  •  –  •  •  Engagement –  – 

4. •  •  •  –  • 

5. •  –  •  •  •  “ –  “ ” –  –  •  – 

6. Starbucks •  • 

7. Starbucks – 1218 •  VS •  • 

8. Starbucks Frappuccino: 247 •  Frappuccino • 

10. Frappuccino.com MyGallery

11. iTunes

12. Youtube

13. Starbucks Card

14. 2 Victoria’s Secret •  •  VS Pink

15. Victoria’s Secret – 600 NY

16. 2nd 400 •  PINK •  VSPInk.com EC VictoriasSecret.com

17.

18. • 

19. PR

20. •  •  CM

21. H&M •  •  • 

22. H&M – 300 •  • 

23. Fashion Studio on H&M site

24. Threadless •  •  T (skinny Corp)

25. Threadless – • 

26. skinnyCorp

27. Bath and Body Works •  Private Brand •  • 

28. Bath&Body Works: 59 •  • 

29. FB PDF

30. • 

31. 1-800 Flowers.com •  EC EC • 

32. 1-800-Flowers.com: •  •  FB EC • 

33.

34.

35. Orinoco Orinoco.jp (web) / info@orinoco.jp (mail) www.twitter.com/orinocogroup www.facebook.com/orinocogroup

Facebook公式ファンページ：米国事例から学ぶベストプラクティスとは？

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