Learn about social media design, content guideline, brand streamline in this visual based PPT. Creating coherent social media guidelines that make top quality content is important. It also lays emphasis on creating uniformity in all of your social media posts so that your brand impression is maintained throughout the web. Furthermore, various social media branding guidelines are discussed that give valuable information for maintaining consistency in the social media posts.

2. VISUAL IS THE CONTENT’S
SUNLIGHT

3. Without thematic visual support, social media content looks
VAGUE

4. IT’S A
that social media survives with only content
MYTH

6. Content needs visual to live a
LONGER LIFE!

7. HOWto add visuals
WHATto add what not
WHICHstyles to follow

8. The answer lies in this

9. You can achieve
UNIFORMITYin your social media communications

10. You are switching an agency or your
social media team has left the company
How will you pass the style and ethics of
your brand to the new team?

11. BIBLE
That’s why
Visual Brand
Guideline is
for social media
account managers
THE

12. Guidelines are more
important when multiple
people work for you.

13. WHAT
HOWThen style guideline is
If the strategy is

14. “It is for
strategy to be successful.”
execution thoroughly which in turn helps

15. Social media guidelines give a clear picture about how a particular
Facebook post, Instagram image or a tweet are to be posted

16. Twitter
Instagram
Facebook

17. BLUEPRINT
Make a
for current social media team
It helps a new person to maintain the brand and tone of
posts.

18. Branding guidelines become a little bit
for social media
TRICKY

19. Social media always moves in real time
and the pace of posting is always
FAST

20. to fix editorial guidelines at every post, comment, tweet & status update
NGLESS
It’s
MEAN

21. Now let’s learn something
about the social media
guidelines

22. Basic Visual Components for

23. CONSISTENT
Like any popular brand, follow a particular color
format. It forms uniformity in your posts lookouts
COLORS

24. two or three colors
from your logo It wll give you high recall
value for your brand and viewers will get
familiarized with your posts.
PICK UP

25. CREATE SHADES FOR COLORS
It generates an option for you to play out in your posts

27. are the biggest impression. The more you play-out, the more
beautiful brand you can create

28. TYPOGRAPHYYour fonts should also reflect the ideas and
values that your brand wants to reflect fonts

29. to create multiple styling options
FONTS
FAMILY
Choose the fonts that have

30. Template creation makes the
job easy in quick post
updatation with good graphics
CREATEDESIGN TEMPLATES
Design templates

31. Design templates

32. AUTHENTIC
CREATIVE
CLEAR
Consistent naming is must.
bio section is inevitable
Naming Rules

33. Users search with name in any platform so
they must be able to find your brand
Naming Rules

34. Convey your brand with a visually
appealing profile image or avatar.
Keep an attractive brand image.
Putting up logo is the simplest and
smartest way.
P.S - Avoid stock images.
Naming Rules

35. Each social media platforms have
different ‘visible dimension’ for cover
photo, so design it smartly.
Put up gridlines for text, image and
logo for each social media platforms.
Naming Rules

36. Hashtag is the Google for social media
users.
It must be strategic and should be
used diligently.
Make sure that your hashtags are
known to your audience and are
easy to read.
Naming Rules

37. Thematic Connection with Digital
Similarly, creating web design
guidelines is equally important to set
up complete social media design
guideline.
Post design ethics

38. The final goal of your social media
strategy is to move people to your
website.
If users are getting completely
different design for your digital media,
their faith will be shaken.
Post design ethics

39. Establish proper training schedules for
managers to sync them with guideline.
Post design ethics

40. For Paid Marketing , Compromise With
Your Own Guideline
Social media paid marketing has its fix
design guideline for promotion. It is
the place where you might need to
compromise a little bit with your
brand guidelines.

41. Design is an art. It needs

42. Sometimes great ideas come
when you break the rules. Get ready
2BREAK
UR OWN
ROOOLSfor better social media design.

43. http://bit.ly/Socialmediavisualguideline
This PPT is a synopsis of the blog on the same topic that is available at
If you want detailed information, you are requested to click the
above mentioned link.

44. Content Marketing : How It Works for B2B and B2C 12 Rules to Follow in App Banner Design and Make
Your Banner a HIT!
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