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EXPERIENTIAL DESIGNER
| www.DesignbyContrast.com | Oriel@DesignbyContrast.com | +1 203 213 2969 2HOME
WELCOME
Gratitude, A Village of Light | Fashion Show Production, DJ Booking
Fear Factory, Haunted House | Installation Design, Performance
Burning Man | Set Design, Construction
Illuminations, 3D Projection Mapping | Production Design
Another Planet Entertainment | Artist Hospitality, Dressing Room Install, Wardrobe
Bleeding Hearts, Album Experience | Concept Development, Project Management
Williamsburg Waterfront Concert Series | Artist Hospitality, Dressing Room Design and Install
Glamour Women of the Year Awards & After-Party | Event Design and Install
Veuve Clique Polo Tournament | Site Mapping, Event Design
Ma Restaurant and Nightclub | LEED Research, Interior Architecture and Design
Theta Dome | Professional Proposal
Drexel Smart House | Lifestyle Research, Interior Architecture and Design
Private Wedding in Qatar | Set Design
Private Wedding in Java | Set Design
Design Capabilities
An Experiential Designer
Experiential Design is...
Production Capabilities
Hospitality Capabilities
CONCEPT
DESIGN
AND
RENDERING
CAPABILITIES
I AM
EVENT
DESIGN
AND
PRODUCTION
PASSION
PROJECTS
This is my interactive portfolio. Click on the project or section below that you would like to view.
Click on the “HOME” icon to return to this page.
| www.DesignbyContrast.com | Oriel@DesignbyContrast.com | +1 203 213 2969 3HOME
Adobe - Photoshop and InDesign
AutoCAD - 2D Architectural Drafting
Form·Z - 3D Modeling and Rendering
An Applied Knowledge - of over ten years of experience in the design,
entertainment, and hospitality industry
WHAT
I DO
HOW
I GET
IT DONE
I AM
I am a dual citizen of the US and the UK willing AND able to travel for work
A pull to create fully immersive environments that shape our human experience
An experiential designer
WHAT
I FEEL
Conceptualize - by creating and developing ideas
Direct - through modes of communication, motivation, and improvisation
Consider - the people involved and the process it takes to get there
Produce - by planning, organizing, and executing
Dream - to fuel the creative process and vision
| www.DesignbyContrast.com | Oriel@DesignbyContrast.com | +1 203 213 2969 4HOME
The process of designing a journey, or series of interactions within a physical space, to be experienced over a set period of time. 
Experiential design is a multi-faceted profession that is geared toward stimulating human activity and based on the understanding of
behavioral science.  Experiential design is subjective in nature because it is based on an individual’s perception of an environment.
EXPERIENTIAL DESIGN IS...
Venn Diagram and Definition by Oriel Poole
CAPABILITIES
| www.DesignbyContrast.com | Oriel@DesignbyContrast.com | +1 203 213 2969 6HOME
DESIGN CAPABILITIES
Art Direction | Creative direction for design department and visuals team
Interior Design | Design and space planning for lounges, bars, hotels, and restaurants
Event Design | Design and space planning for concerts, festivals, weddings, and special events
Concept Design | Concept creation, development, and presentation for project bids and investor proposals
Custom Fabrication | 2D construction drawings and 3D renderings for temporary installations and custom fabrication
PRODUCTION CAPABILITIES
HOSPITALITY CAPABILITIES
Event Planning | Planning small to large scale celebrations, dinner parties, weddings, art installations, and theatrical productions
Talent Booking | Booking event entertainment: musicians, DJs, installation artists, and theatrical or improv performance artists
Management | Managing production logistics: project timeline, schedule, vendors, installation, and breakdown
Project Staffing | Staffing independent event staff: designers, producers, builders, and film makers
Artist Liaison | Handling communication and logistics between touring production, agency, artist, and venue
Dressing Room Decor | Designing artist dressing rooms, trailers, greenrooms, and VIP areas
Artist Hospitality | Shopping and staging artist rider contracts
EVENTDESIGN AND PRODUCTION
| www.DesignbyContrast.com | Oriel@DesignbyContrast.com | +1 203 213 2969 8HOME
Another Planet Entertainment, San Francisco, CA
-- Dressing Room Installation
-- Artist Hospitality: Dressing Room & Stage
-- Wardrobe
-- For Outside Lands, Treasure Island, and
Life is Beautiful Music Festivals
PROJECT TASKS
| www.DesignbyContrast.com | Oriel@DesignbyContrast.com | +1 203 213 2969 9HOME
Another Planet Entertainment, San Francisco, CA
| www.DesignbyContrast.com | Oriel@DesignbyContrast.com | +1 203 213 2969 10HOME
Illuminations - Hotel Gansevoort, Meatpacking District, NYC
--Produced a 3D projection mapping
installation, on the facade of Hotel
Gansevoort
--Footage at: http://vimeo.com/39391279
PROJECT TASKS
Storyboard Slides by Oriel Poole
Click to view footage of “Illuminations” on Vimeo
Flier by Oriel Poole
| www.DesignbyContrast.com | Oriel@DesignbyContrast.com | +1 203 213 2969 11HOME
Bleeding Hearts, Album Experience - Chelsea, NYC
--Managed the production for “Bleeding Hearts”, a nine-room walk-through album experience
--Recruited and managed a staff of over 30 volunteers to support various areas of production, including film, music, art
installation, and performance
--Oversaw and played a role in all aspects of production including conceptual development, venue booking, artist curation,
website content, press release, ticket sales, event promotions, studio bookings, and set design
--Designed and installed my own installation, The Poetry Room, which integrated the love letters of individuals who
submitted their works online in advance
Concept by Oriel Poole and Curtis PeelLogo Design by Curtis Peel
PROJECT TASKS
| www.DesignbyContrast.com | Oriel@DesignbyContrast.com | +1 203 213 2969 12HOME
Bleeding Hearts, Album Experience - Chelsea, NYC
Photos by Jenna PrzybylowskiPhotos by Pierre Drescher Program by Oriel Poole
Decal Design by Emily Caisip
| www.DesignbyContrast.com | Oriel@DesignbyContrast.com | +1 203 213 2969 13HOME
Williamsburg Waterfront Concert Series - Brooklyn, NYC
--Managed the artist
hospitality backstage
--Designed the artists’
dressing rooms
--Fulfilled artist riders
--Managed staff catering
--Hired and managed
hospitality staff
--Managed budgets for
rider and staff catering
--June 11th - Coheed & Cambria, Adrian Belew Power Trio, Tigers Jaw
--June 24th - Thievery Corporation, Raphael Saadiq, Dam-Funk & Master Blazter
--July 6th - Kid Cudi & Chip Tha Ripper
--July 22nd - Death From Above 1979
--July 29th - Eugene Mirman & Pretty Good Friends featuring Todd Barry, Patton
Oswalt, and Kristen Schaal with special musical guests They Might Be Giants
--Aug 2nd - Death Cab For Cutie & Frightened Rabbit
--Aug 22nd - Sonic Youth, Wild Flag & Kurt Vile and the Violators
--Aug 31st - Bright Eyes
--Sept 8th - TV on the Radio & Broken Social Scene
--Sept 17th - Widespread Panic
--Sept 24th - Fleet Foxes & the Walkmen
PROJECT TASKS
ARTIST LINEUP
Photo by Alley Colton Poster by Tara McPherson
Photo by Brooklyn Vegan
| www.DesignbyContrast.com | Oriel@DesignbyContrast.com | +1 203 213 2969 14HOME
Glamour Women of the Year Awards & After Party - Carnegie Hall & MoMA, NYC
--Designed and produced celebrity greenroom, L’Oreal makeup room, and L’Oreal
touch up station on a limited budget
--Liaised with venue director in order to manage installation within union regulations
--Laid-out MoMA after-party floor plans
--Designed “Women of the Year” laminates for print
PROJECT TASKS
| www.DesignbyContrast.com | Oriel@DesignbyContrast.com | +1 203 213 2969 15HOME
Glamour Women of the Year Awards & After Party - Carnegie Hall & MoMA, NYC
MoMA Afterparty
L’Oreal Makeup Room
Credential Laminates
| www.DesignbyContrast.com | Oriel@DesignbyContrast.com | +1 203 213 2969 16HOME
Veuve Clicquot Polo Tournament - Governors Island, NYC
--Laid out the Polo field’s site plan to include tents, facilities, and fencing
--Created the interior floor plan for the VIP tent
--Assisted with the integration of visual brand identity for “Veuve Clicquot”
PROJECT TASKS
VIP Tent Interior
| www.DesignbyContrast.com | Oriel@DesignbyContrast.com | +1 203 213 2969 17HOME
Veuve Clicquot Polo Tournament - Governors Island, NYC
Site Plan
CONCEPTDESIGN AND RENDERING
| www.DesignbyContrast.com | Oriel@DesignbyContrast.com | +1 203 213 2969 19HOME
#HEX 050183
orielpoole
byContastDesignbyContrast Presents
THE THETA DOME
A PROPOSAL FOR THE CONSCIOUS COMMUNITY
AT PEX SUMMER FEST 2012
AN INTENTIONAL IMMERSIVE EXPERIENCE
#HEX 050183
orielpoole
byContastDesignbyContrast Presents
THE THETA DOME
A PROPOSAL FOR THE CONSCIOUS COMMUNITY
AT PEX SUMMER FEST 2012
AN INTENTIONAL IMMERSIVE EXPERIENCE
THE INFORMATION IN THIS PROPOSAL IS FURNISHED WITH THE UNDERSTANDING THAT IT WILL BE HELD IN CONFIDENCE AND MAY NOT BE USED OR DISCLOSED, OTHER
THAN FOR THE PURPOSE OF EVALUATION. FOR QUESTIONS OR INQUIRIES REGARDING THIS PROPOSAL PLEASE CONTACT ORIEL [AT] DESIGNBYCONTRAST [DOT] COM.
The TheTa Dome | PeX ProPosal | By Design By ConTrasT
IGNITE THETA
SO WHAT IS THETA?
THETA + HUMANS
THE THETA WAVE IS AN OSCILLATORY RHYTHM WITH OUR BRAIN. IT IS EXPERIENCED BY EVERY HUMAN BEING.
MEASURED AT 4 TO 7 HZ, WE EXPERIENCE THETA WAVES DURING REM SLEEP, THE STATE BETWEEN OUR CONSCIOUS AND
SUBCONSCIOUS MIND. DEPENDING ON ONES HABITS AND SLEEP CYCLES, THE AMOUNT ONE EXPERIENCES THETA MAY
VARY AMONG PERSON TO PERSON.
THE THETA WAVE IS ACCESSED IN MORE WAYS THAN REM SLEEP. PEOPLE WHO PRACTICE DEEP MEDITATION ALSO ENTER
INTO THE THETA WAVE. SHAMANS USE THE STEADY BEAT OF A DRUM TO INDUCE A LUCID STATE (4 TO 7 HZ) IN TO HEAL ONE’S
AILMENTS AND REVEAL THE WISDOM OR TEACHINGS OF THEIR SUBCONSCIOUS MIND. THETA HEALERS, PRACTICE A HOLISTIC
HEALING MODALITY THAT INVOLVES MOVING THE MIND INTO A STATE OF INTUITION (4 TO 7 HZ) WHILE FOCUSING ON ONES
THOUGHTS TO ENVISION AN INTENDED OUTCOME. STUDIES HAVE SHOWN THAT PEOPLE WHO EXPERIENCE FREQUENT
LEVELS OF THETA, ALSO EXPERIENCE INCREASED MEMORY, CREATIVITY, AND SENSE OF PEACE.
THE INFORMATION IN THIS PROPOSAL IS FURNISHED WITH THE UNDERSTANDING THAT IT WILL BE HELD IN CONFIDENCE AND MAY NOT BE USED OR DISCLOSED, OTHER
THAN FOR THE PURPOSE OF EVALUATION. FOR QUESTIONS OR INQUIRIES REGARDING THIS PROPOSAL PLEASE CONTACT ORIEL [AT] DESIGNBYCONTRAST [DOT] COM.
The TheTa Dome | PeX ProPosal | By Design By ConTrasT
VIDEO LINKS
GRAND MAL
AVEX
LIGHT SEQUENCE FOR THETA DOME
GRAND MAL IS A DOME THAT WAS DESIGNED AND BUILT BY IMAGE NODE AT BURNING MAN 2010. THE THETA DOME IS
SIMILAR IN NATURE, BUT THE AUDIO AND VISUAL DISPLAYS AN ENTIRELY NEW SEQUENCE. MODELED AFTER THE THETA
BRAINWAVE, THE OUTPUT RESULTS IN A SLOWER BUILD OF ORGANIC RHYTHMS, SMOOTHER TRANSITIONS; TO PRODUCE
A MORE SERENE EFFECT.
OUR FITTED SPANDEX COVER ALSO CREATES A CLEANER, MORE FINISHED INTERIOR.
HTTP://WWW.YOUTUBE.COM/WATCH?V=WIPWYMRNKUS
THE BALL YOU SEE CONTAINS AN ACCELEROMETER AND IS ONE EXAMPLE OF THE EXTERNAL INPUTS AVAILABLE FOR
THE THETA DOME.
THE SOUND YOU HEAR IN THIS VIDEO IS GENERATED BY ABLETON LIVE IN RESPONSE TO MIDI MESSAGES GENERATED
BY OUR CUSTOM SOFTWARE. AUDIO GENERATION IS NOT LIMITED TO ABLETON; ANYTHING THAT RESPONDS TO
MIDI MESSAGES CAN BE CONTROLLED BY OUR SOFTWARE AND MADE TO SYNCHRONIZE WITH THE LIGHTS.
THE AUDIO CREATED FOR THE THETA DOME WILL BE MUCH SOFTER SOUNDSCAPES OF MEDITATIVE SOUND.
HTTP://VIMEO.COM/8143442
THESE ARE VIDEO SAMPLES OF LED INSTALLATIONS JASON HAS SUPPORTED.
THEY OFFER A STRONG EXAMPLE OF OUR AESTHETICS AND SEQUENCING CAPABILITIES.
HTTP://WWW.YOUTUBE.COM/WATCH?V=HPLSGISMNJI
THE INFORMATION IN THIS PROPOSAL IS FURNISHED WITH THE UNDERSTANDING THAT IT WILL BE HELD IN CONFIDENCE AND MAY NOT BE USED OR DISCLOSED, OTHER
THAN FOR THE PURPOSE OF EVALUATION. FOR QUESTIONS OR INQUIRIES REGARDING THIS PROPOSAL PLEASE CONTACT ORIEL [AT] DESIGNBYCONTRAST [DOT] COM.
The TheTa Dome | PeX ProPosal | By Design By ConTrasT
“I’M NOT TRYING TO IMITATE NATURE, I’M TRYING TO FIND THE PRINCIPLES SHE’S USING.”
-BUCKMINSTER FULLER
BUCKY LIFELONG COMMITMENT TO DESIGN SCIENCE IS AN INSPIRATION. IT IS THIS
TYPE OF THINKING AND APPROACH TO LIFE THAT CAN REDEFINE THE FUTURE OF
OUR GENERATION.
THE GEODESIC DOME
HOW WE FEEL
DESIGN APPROACH
FIRST PATENTED BY BUCKMINSTER FULLER IN 1954, THE GEODESIC DOME IS ONE OF THE MOST ENERGY
EFFICIENT STRUCTURES KNOWN TO DATE. BASED ON A SERIES OF TRIANGULAR ELEMENTS, THE DOME
IS LIGHT IN MATERIAL, QUICK TO ASSEMBLE AND BREAK DOWN, AND HIGHLY RESISTANT TO THE FORCES
OF NATURE.
IN A PERSONAL INTERVIEW, FULLER RECALLS HIS VISIONS OF RESTRUCTURING THE WORLD AS A
GEOMETRIC UTOPIA. YEARS LATER BUCKY BECOMES ONE OF THE GREATEST INVENTORS OF OUR
TIME, AND COMMITS HIS LIFE TO A GRAND DESIGN FOR THE BETTER OF HUMANITY. HIS PHILOSOPHY IS
SIMPLE, “DOING MORE WITH LESS.”
THE INFORMATION IN THIS PROPOSAL IS FURNISHED WITH THE UNDERSTANDING THAT IT WILL BE HELD IN CONFIDENCE AND MAY NOT BE USED OR DISCLOSED, OTHER
THAN FOR THE PURPOSE OF EVALUATION. FOR QUESTIONS OR INQUIRIES REGARDING THIS PROPOSAL PLEASE CONTACT ORIEL [AT] DESIGNBYCONTRAST [DOT] COM.
The TheTa Dome | PeX ProPosal | By Design By ConTrasT
SAMPLE THETA SEQUENCE
DURING A GUIDED MEDITATION, SEQUENCES OF AMBIENT LIGHT AND AUDIO DRONE WILL SLOWLY PULSATE AND EXPAND,
ACTIVELY RESPONDING TO THE LEVEL OF HUMAN ACTIVITY IN THE ROOM.
THIS SEQUENCE IS ONE EXAMPLE OF A CUSTOM LED OUTPUT DESIGNED TO ACTIVATED THE THETA WAVE. LED OUTPUT VARY
BASED ON HUMAN ACTIVITY. ADDITIONAL LEDS CAN BE SYNCED TO AUDIO INPUTS, SUCH AS AN AMBIENT DJ SET, VIA MIDI.
BREATHING FLOW EXPANSION CLIMAX RESOLUTION
MEDITATION + SAMPLE SEQUENCE
SAMPLE LIGHT SEQUENCE (DURING A GUIDED MEDITATION)
THE INFORMATION IN THIS PROPOSAL IS FURNISHED WITH THE UNDERSTANDING THAT IT WILL BE HELD IN CONFIDENCE AND MAY NOT BE USED OR DISCLOSED, OTHER
THAN FOR THE PURPOSE OF EVALUATION. FOR QUESTIONS OR INQUIRIES REGARDING THIS PROPOSAL PLEASE CONTACT ORIEL [AT] DESIGNBYCONTRAST [DOT] COM.
The TheTa Dome | PeX ProPosal | By Design By ConTrasT
BEHIND THE VISION
ORIEL POOLE | CREATIVE DIRECTOR
TODD POLENBERG | HARDWARE ENGINEER
JASON CIPRIANI | TECHNICAL DIRECTOR
ORIEL POOLE IS AN EXPERIENCE DESIGNER INSPIRED BY CULTURE, ORGANIC FORM, AND CONCEPTS THAT RECONSTRUCT THE RELATIONSHIP BETWEEN
THE GUEST AND THEIR SURROUNDING ENVIRONMENT. SHE HAS WORKED WITH CLIENTS SUCH AS EVOLVER.NET, PRESTON BAILEY DESIGN, GRATITUDE
NYC, CONNECTED PRODUCTIONS, AND AEG LIVE. RECENTLY, ORIEL LEAD THE PRODUCTION LEAD FOR BLEEDING HEARTS, A WALK-THROUGH ALBUM
RELEASE EVENT FEATURING 9 ROOMS OF MUSIC, INSTALLATION, AND PERFORMANCE ART; SHAPED BY THE PERCEPTION OF LOVE.
TODD POLENBERG IS A NEW MEDIA ARTIST, ELECTRONIC MUSICIAN, AND ELECTRICAL ENGINEER. HE PRODUCES INSTALLATION ART WITH THE FORT/
DA COLLECTIVE AND IS A FOUNDING MEMBER OF IMAGE NODE. HE BUILDS LARGE-SCALE LED INSTALLATIONS, PROSTHETIC PERFORMANCE DEVICES,
AUDIOVISUAL REMIXES, RITUALS FOR THE SECULAR, AND MEDITATIONS ON THE UNHEIMLICH OF TECHNOLOGY. HIS WORK HAS BEEN SEEN AND HEARD
IN PLACES SUCH AS THE MAKER FAIRE, ARS ELECTRONICA, ARTBOTS, ROSELAND, AND BURNING MAN.
JASON CIPRIANI IS A SOFTWARE DESIGNER FOR EMBEDDED SYSTEMS, AUGMENTED REALITY, AND HIGH-PERFORMANCE SIMULATIONS. A LARGE PORTION
OF HIS WORK IS SPENT DEVELOPING CUSTOM SOFTWARE AND SEQUENCE PROGRAMMING FOR ARTISTS IN THE FIELD OF LED INSTALLATION. HE IS A
CORE MEMBER OF IMAGE NODE AND HAS WORKED WITH NAMES SUCH AS LEO VILLAREAL, FIGMENT, GRATITUDE NYC, NEW HUE, AND BURNING MAN. HIS
MODESTY KEEPS HIS BIO TO A MINIMUM.
WE DEVELOP PROJECTS THAT INSPIRE AND UNITE OUR COMMUNITY.
WE ALIGN OURSELVES WITH ORGANIZATIONS WHO ARE WORKING TOWARD AN INSIGHTFUL FUTURE.
#HEX 050183
orielpoole
byContastDesignbyContrast
THE INFORMATION IN THIS PROPOSAL IS FURNISHED WITH THE UNDERSTANDING THAT IT WILL BE HELD IN CONFIDENCE AND MAY NOT BE USED OR DISCLOSED, OTHER
THAN FOR THE PURPOSE OF EVALUATION. FOR QUESTIONS OR INQUIRIES REGARDING THIS PROPOSAL PLEASE CONTACT ORIEL [AT] DESIGNBYCONTRAST [DOT] COM.
The TheTa Dome | PeX ProPosal | By Design By ConTrasT
THE THETA DOME
PROJECT DESCRIPTION
THE THETA DOME IS AN INTERACTIVE ART INSTALLATION
DESIGNED TO ENABLE COLLECTIVE CONSCIOUSNESS
AMONG THE FESTIVAL GUESTS OF PEX SUMMER FESTIVAL.
THE STRUCTURE IS A 4-FREQUENCY GEODESIC DOME MEASURING 24 FEET IN DIAMETER AND FITTED WITH A
CUSTOM FITTED METALLIC MYLAR COVER. IT HOLDS OVER 1200 FULL-COLOR LEDS (ON 46 VERTICES) TO CREATE
A FULLY IMMERSIVE LIGHTING EXPERIENCE. OUR CUSTOM SOFTWARE PRODUCES PATTERNS OF LIGHT AND
SOUND IN RESPONSE TO SENSORY INPUT (SUCH AS MOTION OR THERMAL CONDITIONS WITHIN THE SPACE).
THESE PATTERNS ARE MODELED AFTER THE THETA BRAINWAVE AS AN INSTRUMENT TO HEAL.
INITALLY DESIGNED TO HOST GUIDED MEDITATIONS, THE THETA DOME IS A PLACE WHERE GUESTS
MAY BREATHE, CONNECT WITH ONE ANOTHER, AND DEEPEN THEIR STATE OF MEDITATION. IT ALSO
SERVES AS A MULTI-USE SPACE FOR YOGA AND PILATES WORKSHOPS, THINK-TANK DISCUSSIONS,
AND AN AMBIENT LOUNGE.
THE INFORMATION IN THIS PROPOSAL IS FURNISHED WITH THE UNDERSTANDING THAT IT WILL BE HELD IN CONFIDENCE AND MAY NOT BE USED OR DISCLOSED, OTHER
THAN FOR THE PURPOSE OF EVALUATION. FOR QUESTIONS OR INQUIRIES REGARDING THIS PROPOSAL PLEASE CONTACT ORIEL [AT] DESIGNBYCONTRAST [DOT] COM.
The TheTa Dome | PeX ProPosal | By Design By ConTrasT
DESIGN
TECHNICAL CAPABILITIES
THE THETA DOME, DESIGNED AND SEQUENCED WITH OUR CUSTOM HARDWARE AND SOFTWARE, IS
CAPABLE OF A VARIETY OF INTERCHANGEABLE AUDIO AND VISUAL COMPONENTS.
OUR LEDS ARE CONTROLLED BY CUSTOM SOFTWARE WHICH
CAN RESPOND TO VARIOUS INPUTS.
LEDS CAN BE SET TO AUTOMATE OR RESPOND TO REAL-TIME
SENSORY INPUTS, SUCH AS:
- THERMAL SENSORS
- MOTION SENSORS
- AUDIO SENSORS
- KNOB BOXES
- STREAMING VIDEO INPUT - VJS, DIGITAL
PROJECTION ARTISTS, OR COLOR DATA COLLECTED FROM THE
SURROUNDING ENVIRONMENT
VISUALAUDIO
OUR DYNAMIC AUDIO SOURCES (SUCH AS MIDI, ABLETON, TRAKTOR, ETC.) CAN ALSO
BE USED TO SYNCHRONIZE WITH THE LEDS VIA MIDI.
AUDIO IS AN OPTIONAL COMPONENT THAT CAN BE USED EXTERNALLY (IN THE INSTANCE
OF A SPEAKER OR DISCUSSION) OR IN-SYNC WITH THE LIGHTS.
WE WELCOME THE OPTION OF ADDITIONAL SOUND PRESENTATIONS FROM OTHER
SOUND HEALERS, MUSICIANS, OR PERFORMING ARTISTS, SUCH AS:
- GUEST DJS
- DRUM CIRCLES
- LIVE VOCAL PERFORMANCES
- WORKSHOPS / SPEAKERS / THINK-TANK DISCUSSIONS
- ANCIENT INSTRUMENTS - TIBETAN HEALING BOWLS, GONGS, DIGERIDOOS
- THE GAMELATRON, THE WORLD’S FIRST ROBOTIC GAMELAN ORCHESTRA
THANK YOU
THE THETA DOME
TO DISCUSS FURTHER DETAILS REGARDING
THE THETA DOME AT PEX PLEASE CONTACT ORIEL.
ORIEL POOLE | ORIEL@DESIGNBYCONTRAST.COM | 203.213.2969
WE HOPE YOU ARE AS EXCITED ABOUT THE THETA DOME AS WE ARE. KEEP IN MIND, WE ARE HAPPY TO SECURE
ADDITIONAL CONTENT OR COORDINATE WITH THE FESTIVAL PRODUCTION TEAM IN ORDER TO PROVIDE AN EXPERIENTIAL
FACILITY THAT MAY BE ENJOYED BY ALL. ADDITIONALLY, WE ARE OPEN TO MOLDING THE FINAL EXECUTION OF THE
PROJECT IN ORDER TO OFFER A PACKAGE THAT ALIGNS WITH THE FESTIVAL’S IDEALS AND BUDGET.
WORKING TOWARD AN INSIGHTFUL FUTURE
THE INFORMATION IN THIS PROPOSAL IS FURNISHED WITH THE UNDERSTANDING THAT IT WILL BE HELD IN CONFIDENCE AND MAY NOT BE USED OR DISCLOSED, OTHER
THAN FOR THE PURPOSE OF EVALUATION. FOR QUESTIONS OR INQUIRIES REGARDING THIS PROPOSAL PLEASE CONTACT ORIEL [AT] DESIGNBYCONTRAST [DOT] COM.
The TheTa Dome | PeX ProPosal | By Design By ConTrasT
DOME CONSTRUCTION
THE STRUCTURE IS A 4-FREQUENCY GEODESIC DOME MEASURING 24 FEET IN DIAMETER AND FITTED WITH A CUSTOM MYLAR METALLIC COVER.
IT HOLDS OVER 1200 FULL-COLOR LEDS (ON 46 VERTICES) TO CREATE A FULLY IMMERSIVE LIGHTING EXPERIENCE. OUR CUSTOM SOFTWARE
PRODUCES PATTERNS OF LIGHT AND SOUND IN RESPONSE TO SENSORY INPUT (SUCH AS MOTION OR THERMAL CONDITIONS WITHIN THE SPACE).
THESE PATTERNS ARE MODELED AFTER THE THETA WAVE AS AN INSTRUMENT TO HEAL.
DESIGN
WATERPROOF AND
BLACKOUT COVER
MYLAR COVER DESIGNED TO
CREATE A HIGHLY CHROMATIC
IMMERSIVE EXPERIENCE
4V DOME
LED FIXTURES
THE INFORMATION IN THIS PROPOSAL IS FURNISHED WITH THE UNDERSTANDING THAT IT WILL BE HELD IN CONFIDENCE AND MAY NOT BE USED OR DISCLOSED, OTHER
THAN FOR THE PURPOSE OF EVALUATION. FOR QUESTIONS OR INQUIRIES REGARDING THIS PROPOSAL PLEASE CONTACT ORIEL [AT] DESIGNBYCONTRAST [DOT] COM.
The TheTa Dome | PeX ProPosal | By Design By ConTrasT
A PLAN FOR INTEGRATION
TOOLS FOR DOME INTEGRATION
THE THETA DOME CAN SERVE AS A MULTIUSE SPACE FOR THE FESTIVAL TO HOST LIVE MUSIC, WORKSHOPS, SPEAKERS,
THINK-TANK DISCUSSIONS, DIGITAL PROJECTIONS, AND AN AMBIENT LOUNGE. WE ARE HAPPY TO CATER TOWARDS, AND
FACILITATE THE TRANSITION FOR, ADDITIONAL PROGRAMS WITHIN THE THETA DOME. OUR CUSTOM SOFTWARE ALSO
LOVES WORKING WITH MIDI!
SOUND BOWLS
YOGA
LIVE DJ SET SYNCED TO LIGHTS
SACRET SPACES, AMBIENT LOUNGE
Theta Dome - Professional Presentation, NYC
-- Created a 12-page PDF explaining the design and production of an art installation for the purpose of pitching to festivals
-- Creation of art installation concept, content and copy, graphic design and layout
PROJECT TASKS
| www.DesignbyContrast.com | Oriel@DesignbyContrast.com | +1 203 213 2969 20HOME
Ma Restaurant and Nightclub - NEWH Sustainable Hospitality Design Competition
Ma Restaurant and Nightclub - Design and Presentation
| www.DesignbyContrast.com | Oriel@DesignbyContrast.com | +1 203 213 2969 21HOME
Inspired by juxtaposition, the title for Ma comes from a Japanese term that means “interval” or “space.” Ma is used in Japanese
Taiko music to describe a moment of rest, the pause between two beats on the drum. The Japanese believe it is essential to
appreciate the rest, just as one would appreciate the beat of a drum. It is also felt that if a person focuses on the moment of rest, as
well as the beat of the drum, they will experience a more rewarding sound.
--Designed a sustainable restaurant and nightclub to meet all LEED CI building construction and FF&E selection
specifications
--Created all floor plans, details, renderings, and graphics for presentation
--Awarded first place for design and research by “NEWH Sustainable Hospitality Design Competition”, April 2009
PROJECT TASKS
Ma Restaurant and Nightclub - NEWH Sustainable Hospitality Design Competition
| www.DesignbyContrast.com | Oriel@DesignbyContrast.com | +1 203 213 2969 22HOME
Ma Restaurant and Nightclub - NEWH Sustainable Hospitality Design Competition
Floor Plan by Oriel Poole
| www.DesignbyContrast.com | Oriel@DesignbyContrast.com | +1 203 213 2969 23HOME
Ma Restaurant and Nightclub - NEWH Sustainable Hospitality Design Competition
Lighting Plan by Oriel Poole
| www.DesignbyContrast.com | Oriel@DesignbyContrast.com | +1 203 213 2969 24HOME
Oriel Poole | Hospitality Design
Ma Restaurant and Nightclub - NEWH Sustainable Hospitality Design Competition
VIP Room Design and Rendering by Oriel Poole
| www.DesignbyContrast.com | Oriel@DesignbyContrast.com | +1 203 213 2969 25HOME
Ma Restaurant and Nightclub - NEWH Sustainable Hospitality Design Competition
Bar Design and Rendering by Oriel Poole
| www.DesignbyContrast.com | Oriel@DesignbyContrast.com | +1 203 213 2969 26HOME
Oriel Poole | Hospitality Design
Ma Restaurant and Nightclub - NEWH Sustainable Hospitality Design Competition
Lounge Design and Rendering by Oriel Poole
| www.DesignbyContrast.com | Oriel@DesignbyContrast.com | +1 203 213 2969 27HOME
The Drexel Smart House - Philadelphia, PA
Longitudinal Section
Indoor Outdoor Green Roof
| www.DesignbyContrast.com | Oriel@DesignbyContrast.com | +1 203 213 2969 28HOME
The Drexel Smart House - Philadelphia, PA
--Researched and designed a student-led multidisciplinary project
for a LEED Certified residence on Drexel’s campus to aid as a
“living laboratory” for new lifestyles and technologies.
--Interior Design: Oriel Poole, Carly Bassett
--Engineering: Liam Hendricken, Ray Panchari
--Digital Media: Corinne Deorsay
--Architecture: Darby Kline, Kara Haggerty, Aleksandra Wolchasty
--Design concept and research awarded first place by Drexel
University, September 2008
PROJECT TASKS
Game Room Mood Board First Floor Plan
Second Floor Plan
| www.DesignbyContrast.com | Oriel@DesignbyContrast.com | +1 203 213 2969 29HOME
The Drexel Smart House - Philadelphia, PA
Oriel Poole | Drexel Smart House
Third Floor Plan
Kitchen Rendering Kitchen Mood Board Study Rendering Bedroom Rendering
| www.DesignbyContrast.com | Oriel@DesignbyContrast.com | +1 203 213 2969 30HOME
Private Wedding, Qatar
Carport Drop-off Design and Rendering
| www.DesignbyContrast.com | Oriel@DesignbyContrast.com | +1 203 213 2969 31HOME
Private Wedding, Qatar
Carport Drop-off Design and Renderings
| www.DesignbyContrast.com | Oriel@DesignbyContrast.com | +1 203 213 2969 32HOME
Private Wedding, Qatar
Carport Drop-off Design and Rendering
| www.DesignbyContrast.com | Oriel@DesignbyContrast.com | +1 203 213 2969 33HOME
Private Wedding, Qatar
Foyer Design and Renderings
| www.DesignbyContrast.com | Oriel@DesignbyContrast.com | +1 203 213 2969 34HOME
Foyer Design and Renderings
Private Wedding, Qatar
| www.DesignbyContrast.com | Oriel@DesignbyContrast.com | +1 203 213 2969 35HOME
Private Wedding, Java
Floral Design and Renderings
| www.DesignbyContrast.com | Oriel@DesignbyContrast.com | +1 203 213 2969 36HOME
Private Wedding, Java
Floral Design and Renderings
PASSION PROJECTSMADE WITH LOVE
| www.DesignbyContrast.com | Oriel@DesignbyContrast.com | +1 203 213 2969 38HOME
Gratitude, A Village of Light - Electric Lab, Brooklyn, NYC
PROJECT TASKS
--Booked and managed set transitions for 20 performing DJs
--Spearheaded fashion show
--Assisted fashion designer with model preparation
--Secured event media coverage
--Generated online event presence through several promotional
networks
--Ensured that the theme of “Gratitude” was being honored
throughout various aspects of the production process
Photo by Eraj Asadi
Flier by Archer Hutchinson
| www.DesignbyContrast.com | Oriel@DesignbyContrast.com | +1 203 213 2969 39HOME
Gratitude, A Village of Light - Electric Lab, Brooklyn, NYC
Photos by Eraj Asadi
Photos by Eraj Asadi
Photo by Eraj Asadi
Photo by Bill Kennedy
| www.DesignbyContrast.com | Oriel@DesignbyContrast.com | +1 203 213 2969 40HOME
--Participated in a series of brainstorming sessions to generate
installation and performance ideas for the haunted house
--Wrote and performed inside my own vignette
PROJECT TASKS
The Windmill Factory, Haunted House - Brooklyn, NYC
| www.DesignbyContrast.com | Oriel@DesignbyContrast.com | +1 203 213 2969 41HOME
Burning Man - Black Rock City, NV
--Spent a summer on the design and build of “Malthus”, a
mobile art installation (art car) devised to reflect the 2010
theme at “Burning Man - Metropolis”
--Participated in the “Relaxomatic Plushatorium”, a temporary
living environment, where 30 people interdependently lived
and worked together in the desert for 10 days
--Gained a newfound understanding of the potential for
innovation in art, temporary installations, and community
oriented events
Malthus Art Car, Photo by Princess SRB
Malthus Art Car, Photos by Miss Mareck
PROJECT TASKS
| www.DesignbyContrast.com | Oriel@DesignbyContrast.com | +1 203 213 2969 42HOME
Malthus Interior, Photos by Miss Mareck
Malthus Lighting at Night, Photo by Lobster Rocket
Relaxomatic Plushatorium Camp, Photo by Sgoralnick
Burning Man - Black Rock City, NV
Malthus InteriorMalthus Cockpit
EXPERIENTIAL DESIGNER

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Oriel Poole Portfolio

  • 2. | www.DesignbyContrast.com | Oriel@DesignbyContrast.com | +1 203 213 2969 2HOME WELCOME Gratitude, A Village of Light | Fashion Show Production, DJ Booking Fear Factory, Haunted House | Installation Design, Performance Burning Man | Set Design, Construction Illuminations, 3D Projection Mapping | Production Design Another Planet Entertainment | Artist Hospitality, Dressing Room Install, Wardrobe Bleeding Hearts, Album Experience | Concept Development, Project Management Williamsburg Waterfront Concert Series | Artist Hospitality, Dressing Room Design and Install Glamour Women of the Year Awards & After-Party | Event Design and Install Veuve Clique Polo Tournament | Site Mapping, Event Design Ma Restaurant and Nightclub | LEED Research, Interior Architecture and Design Theta Dome | Professional Proposal Drexel Smart House | Lifestyle Research, Interior Architecture and Design Private Wedding in Qatar | Set Design Private Wedding in Java | Set Design Design Capabilities An Experiential Designer Experiential Design is... Production Capabilities Hospitality Capabilities CONCEPT DESIGN AND RENDERING CAPABILITIES I AM EVENT DESIGN AND PRODUCTION PASSION PROJECTS This is my interactive portfolio. Click on the project or section below that you would like to view. Click on the “HOME” icon to return to this page.
  • 3. | www.DesignbyContrast.com | Oriel@DesignbyContrast.com | +1 203 213 2969 3HOME Adobe - Photoshop and InDesign AutoCAD - 2D Architectural Drafting Form·Z - 3D Modeling and Rendering An Applied Knowledge - of over ten years of experience in the design, entertainment, and hospitality industry WHAT I DO HOW I GET IT DONE I AM I am a dual citizen of the US and the UK willing AND able to travel for work A pull to create fully immersive environments that shape our human experience An experiential designer WHAT I FEEL Conceptualize - by creating and developing ideas Direct - through modes of communication, motivation, and improvisation Consider - the people involved and the process it takes to get there Produce - by planning, organizing, and executing Dream - to fuel the creative process and vision
  • 4. | www.DesignbyContrast.com | Oriel@DesignbyContrast.com | +1 203 213 2969 4HOME The process of designing a journey, or series of interactions within a physical space, to be experienced over a set period of time.  Experiential design is a multi-faceted profession that is geared toward stimulating human activity and based on the understanding of behavioral science.  Experiential design is subjective in nature because it is based on an individual’s perception of an environment. EXPERIENTIAL DESIGN IS... Venn Diagram and Definition by Oriel Poole
  • 6. | www.DesignbyContrast.com | Oriel@DesignbyContrast.com | +1 203 213 2969 6HOME DESIGN CAPABILITIES Art Direction | Creative direction for design department and visuals team Interior Design | Design and space planning for lounges, bars, hotels, and restaurants Event Design | Design and space planning for concerts, festivals, weddings, and special events Concept Design | Concept creation, development, and presentation for project bids and investor proposals Custom Fabrication | 2D construction drawings and 3D renderings for temporary installations and custom fabrication PRODUCTION CAPABILITIES HOSPITALITY CAPABILITIES Event Planning | Planning small to large scale celebrations, dinner parties, weddings, art installations, and theatrical productions Talent Booking | Booking event entertainment: musicians, DJs, installation artists, and theatrical or improv performance artists Management | Managing production logistics: project timeline, schedule, vendors, installation, and breakdown Project Staffing | Staffing independent event staff: designers, producers, builders, and film makers Artist Liaison | Handling communication and logistics between touring production, agency, artist, and venue Dressing Room Decor | Designing artist dressing rooms, trailers, greenrooms, and VIP areas Artist Hospitality | Shopping and staging artist rider contracts
  • 8. | www.DesignbyContrast.com | Oriel@DesignbyContrast.com | +1 203 213 2969 8HOME Another Planet Entertainment, San Francisco, CA -- Dressing Room Installation -- Artist Hospitality: Dressing Room & Stage -- Wardrobe -- For Outside Lands, Treasure Island, and Life is Beautiful Music Festivals PROJECT TASKS
  • 9. | www.DesignbyContrast.com | Oriel@DesignbyContrast.com | +1 203 213 2969 9HOME Another Planet Entertainment, San Francisco, CA
  • 10. | www.DesignbyContrast.com | Oriel@DesignbyContrast.com | +1 203 213 2969 10HOME Illuminations - Hotel Gansevoort, Meatpacking District, NYC --Produced a 3D projection mapping installation, on the facade of Hotel Gansevoort --Footage at: http://vimeo.com/39391279 PROJECT TASKS Storyboard Slides by Oriel Poole Click to view footage of “Illuminations” on Vimeo Flier by Oriel Poole
  • 11. | www.DesignbyContrast.com | Oriel@DesignbyContrast.com | +1 203 213 2969 11HOME Bleeding Hearts, Album Experience - Chelsea, NYC --Managed the production for “Bleeding Hearts”, a nine-room walk-through album experience --Recruited and managed a staff of over 30 volunteers to support various areas of production, including film, music, art installation, and performance --Oversaw and played a role in all aspects of production including conceptual development, venue booking, artist curation, website content, press release, ticket sales, event promotions, studio bookings, and set design --Designed and installed my own installation, The Poetry Room, which integrated the love letters of individuals who submitted their works online in advance Concept by Oriel Poole and Curtis PeelLogo Design by Curtis Peel PROJECT TASKS
  • 12. | www.DesignbyContrast.com | Oriel@DesignbyContrast.com | +1 203 213 2969 12HOME Bleeding Hearts, Album Experience - Chelsea, NYC Photos by Jenna PrzybylowskiPhotos by Pierre Drescher Program by Oriel Poole Decal Design by Emily Caisip
  • 13. | www.DesignbyContrast.com | Oriel@DesignbyContrast.com | +1 203 213 2969 13HOME Williamsburg Waterfront Concert Series - Brooklyn, NYC --Managed the artist hospitality backstage --Designed the artists’ dressing rooms --Fulfilled artist riders --Managed staff catering --Hired and managed hospitality staff --Managed budgets for rider and staff catering --June 11th - Coheed & Cambria, Adrian Belew Power Trio, Tigers Jaw --June 24th - Thievery Corporation, Raphael Saadiq, Dam-Funk & Master Blazter --July 6th - Kid Cudi & Chip Tha Ripper --July 22nd - Death From Above 1979 --July 29th - Eugene Mirman & Pretty Good Friends featuring Todd Barry, Patton Oswalt, and Kristen Schaal with special musical guests They Might Be Giants --Aug 2nd - Death Cab For Cutie & Frightened Rabbit --Aug 22nd - Sonic Youth, Wild Flag & Kurt Vile and the Violators --Aug 31st - Bright Eyes --Sept 8th - TV on the Radio & Broken Social Scene --Sept 17th - Widespread Panic --Sept 24th - Fleet Foxes & the Walkmen PROJECT TASKS ARTIST LINEUP Photo by Alley Colton Poster by Tara McPherson Photo by Brooklyn Vegan
  • 14. | www.DesignbyContrast.com | Oriel@DesignbyContrast.com | +1 203 213 2969 14HOME Glamour Women of the Year Awards & After Party - Carnegie Hall & MoMA, NYC --Designed and produced celebrity greenroom, L’Oreal makeup room, and L’Oreal touch up station on a limited budget --Liaised with venue director in order to manage installation within union regulations --Laid-out MoMA after-party floor plans --Designed “Women of the Year” laminates for print PROJECT TASKS
  • 15. | www.DesignbyContrast.com | Oriel@DesignbyContrast.com | +1 203 213 2969 15HOME Glamour Women of the Year Awards & After Party - Carnegie Hall & MoMA, NYC MoMA Afterparty L’Oreal Makeup Room Credential Laminates
  • 16. | www.DesignbyContrast.com | Oriel@DesignbyContrast.com | +1 203 213 2969 16HOME Veuve Clicquot Polo Tournament - Governors Island, NYC --Laid out the Polo field’s site plan to include tents, facilities, and fencing --Created the interior floor plan for the VIP tent --Assisted with the integration of visual brand identity for “Veuve Clicquot” PROJECT TASKS VIP Tent Interior
  • 17. | www.DesignbyContrast.com | Oriel@DesignbyContrast.com | +1 203 213 2969 17HOME Veuve Clicquot Polo Tournament - Governors Island, NYC Site Plan
  • 19. | www.DesignbyContrast.com | Oriel@DesignbyContrast.com | +1 203 213 2969 19HOME #HEX 050183 orielpoole byContastDesignbyContrast Presents THE THETA DOME A PROPOSAL FOR THE CONSCIOUS COMMUNITY AT PEX SUMMER FEST 2012 AN INTENTIONAL IMMERSIVE EXPERIENCE #HEX 050183 orielpoole byContastDesignbyContrast Presents THE THETA DOME A PROPOSAL FOR THE CONSCIOUS COMMUNITY AT PEX SUMMER FEST 2012 AN INTENTIONAL IMMERSIVE EXPERIENCE THE INFORMATION IN THIS PROPOSAL IS FURNISHED WITH THE UNDERSTANDING THAT IT WILL BE HELD IN CONFIDENCE AND MAY NOT BE USED OR DISCLOSED, OTHER THAN FOR THE PURPOSE OF EVALUATION. FOR QUESTIONS OR INQUIRIES REGARDING THIS PROPOSAL PLEASE CONTACT ORIEL [AT] DESIGNBYCONTRAST [DOT] COM. The TheTa Dome | PeX ProPosal | By Design By ConTrasT IGNITE THETA SO WHAT IS THETA? THETA + HUMANS THE THETA WAVE IS AN OSCILLATORY RHYTHM WITH OUR BRAIN. IT IS EXPERIENCED BY EVERY HUMAN BEING. MEASURED AT 4 TO 7 HZ, WE EXPERIENCE THETA WAVES DURING REM SLEEP, THE STATE BETWEEN OUR CONSCIOUS AND SUBCONSCIOUS MIND. DEPENDING ON ONES HABITS AND SLEEP CYCLES, THE AMOUNT ONE EXPERIENCES THETA MAY VARY AMONG PERSON TO PERSON. THE THETA WAVE IS ACCESSED IN MORE WAYS THAN REM SLEEP. PEOPLE WHO PRACTICE DEEP MEDITATION ALSO ENTER INTO THE THETA WAVE. SHAMANS USE THE STEADY BEAT OF A DRUM TO INDUCE A LUCID STATE (4 TO 7 HZ) IN TO HEAL ONE’S AILMENTS AND REVEAL THE WISDOM OR TEACHINGS OF THEIR SUBCONSCIOUS MIND. THETA HEALERS, PRACTICE A HOLISTIC HEALING MODALITY THAT INVOLVES MOVING THE MIND INTO A STATE OF INTUITION (4 TO 7 HZ) WHILE FOCUSING ON ONES THOUGHTS TO ENVISION AN INTENDED OUTCOME. STUDIES HAVE SHOWN THAT PEOPLE WHO EXPERIENCE FREQUENT LEVELS OF THETA, ALSO EXPERIENCE INCREASED MEMORY, CREATIVITY, AND SENSE OF PEACE. THE INFORMATION IN THIS PROPOSAL IS FURNISHED WITH THE UNDERSTANDING THAT IT WILL BE HELD IN CONFIDENCE AND MAY NOT BE USED OR DISCLOSED, OTHER THAN FOR THE PURPOSE OF EVALUATION. FOR QUESTIONS OR INQUIRIES REGARDING THIS PROPOSAL PLEASE CONTACT ORIEL [AT] DESIGNBYCONTRAST [DOT] COM. The TheTa Dome | PeX ProPosal | By Design By ConTrasT VIDEO LINKS GRAND MAL AVEX LIGHT SEQUENCE FOR THETA DOME GRAND MAL IS A DOME THAT WAS DESIGNED AND BUILT BY IMAGE NODE AT BURNING MAN 2010. THE THETA DOME IS SIMILAR IN NATURE, BUT THE AUDIO AND VISUAL DISPLAYS AN ENTIRELY NEW SEQUENCE. MODELED AFTER THE THETA BRAINWAVE, THE OUTPUT RESULTS IN A SLOWER BUILD OF ORGANIC RHYTHMS, SMOOTHER TRANSITIONS; TO PRODUCE A MORE SERENE EFFECT. OUR FITTED SPANDEX COVER ALSO CREATES A CLEANER, MORE FINISHED INTERIOR. HTTP://WWW.YOUTUBE.COM/WATCH?V=WIPWYMRNKUS THE BALL YOU SEE CONTAINS AN ACCELEROMETER AND IS ONE EXAMPLE OF THE EXTERNAL INPUTS AVAILABLE FOR THE THETA DOME. THE SOUND YOU HEAR IN THIS VIDEO IS GENERATED BY ABLETON LIVE IN RESPONSE TO MIDI MESSAGES GENERATED BY OUR CUSTOM SOFTWARE. AUDIO GENERATION IS NOT LIMITED TO ABLETON; ANYTHING THAT RESPONDS TO MIDI MESSAGES CAN BE CONTROLLED BY OUR SOFTWARE AND MADE TO SYNCHRONIZE WITH THE LIGHTS. THE AUDIO CREATED FOR THE THETA DOME WILL BE MUCH SOFTER SOUNDSCAPES OF MEDITATIVE SOUND. HTTP://VIMEO.COM/8143442 THESE ARE VIDEO SAMPLES OF LED INSTALLATIONS JASON HAS SUPPORTED. THEY OFFER A STRONG EXAMPLE OF OUR AESTHETICS AND SEQUENCING CAPABILITIES. HTTP://WWW.YOUTUBE.COM/WATCH?V=HPLSGISMNJI THE INFORMATION IN THIS PROPOSAL IS FURNISHED WITH THE UNDERSTANDING THAT IT WILL BE HELD IN CONFIDENCE AND MAY NOT BE USED OR DISCLOSED, OTHER THAN FOR THE PURPOSE OF EVALUATION. FOR QUESTIONS OR INQUIRIES REGARDING THIS PROPOSAL PLEASE CONTACT ORIEL [AT] DESIGNBYCONTRAST [DOT] COM. The TheTa Dome | PeX ProPosal | By Design By ConTrasT “I’M NOT TRYING TO IMITATE NATURE, I’M TRYING TO FIND THE PRINCIPLES SHE’S USING.” -BUCKMINSTER FULLER BUCKY LIFELONG COMMITMENT TO DESIGN SCIENCE IS AN INSPIRATION. IT IS THIS TYPE OF THINKING AND APPROACH TO LIFE THAT CAN REDEFINE THE FUTURE OF OUR GENERATION. THE GEODESIC DOME HOW WE FEEL DESIGN APPROACH FIRST PATENTED BY BUCKMINSTER FULLER IN 1954, THE GEODESIC DOME IS ONE OF THE MOST ENERGY EFFICIENT STRUCTURES KNOWN TO DATE. BASED ON A SERIES OF TRIANGULAR ELEMENTS, THE DOME IS LIGHT IN MATERIAL, QUICK TO ASSEMBLE AND BREAK DOWN, AND HIGHLY RESISTANT TO THE FORCES OF NATURE. IN A PERSONAL INTERVIEW, FULLER RECALLS HIS VISIONS OF RESTRUCTURING THE WORLD AS A GEOMETRIC UTOPIA. YEARS LATER BUCKY BECOMES ONE OF THE GREATEST INVENTORS OF OUR TIME, AND COMMITS HIS LIFE TO A GRAND DESIGN FOR THE BETTER OF HUMANITY. HIS PHILOSOPHY IS SIMPLE, “DOING MORE WITH LESS.” THE INFORMATION IN THIS PROPOSAL IS FURNISHED WITH THE UNDERSTANDING THAT IT WILL BE HELD IN CONFIDENCE AND MAY NOT BE USED OR DISCLOSED, OTHER THAN FOR THE PURPOSE OF EVALUATION. FOR QUESTIONS OR INQUIRIES REGARDING THIS PROPOSAL PLEASE CONTACT ORIEL [AT] DESIGNBYCONTRAST [DOT] COM. The TheTa Dome | PeX ProPosal | By Design By ConTrasT SAMPLE THETA SEQUENCE DURING A GUIDED MEDITATION, SEQUENCES OF AMBIENT LIGHT AND AUDIO DRONE WILL SLOWLY PULSATE AND EXPAND, ACTIVELY RESPONDING TO THE LEVEL OF HUMAN ACTIVITY IN THE ROOM. THIS SEQUENCE IS ONE EXAMPLE OF A CUSTOM LED OUTPUT DESIGNED TO ACTIVATED THE THETA WAVE. LED OUTPUT VARY BASED ON HUMAN ACTIVITY. ADDITIONAL LEDS CAN BE SYNCED TO AUDIO INPUTS, SUCH AS AN AMBIENT DJ SET, VIA MIDI. BREATHING FLOW EXPANSION CLIMAX RESOLUTION MEDITATION + SAMPLE SEQUENCE SAMPLE LIGHT SEQUENCE (DURING A GUIDED MEDITATION) THE INFORMATION IN THIS PROPOSAL IS FURNISHED WITH THE UNDERSTANDING THAT IT WILL BE HELD IN CONFIDENCE AND MAY NOT BE USED OR DISCLOSED, OTHER THAN FOR THE PURPOSE OF EVALUATION. FOR QUESTIONS OR INQUIRIES REGARDING THIS PROPOSAL PLEASE CONTACT ORIEL [AT] DESIGNBYCONTRAST [DOT] COM. The TheTa Dome | PeX ProPosal | By Design By ConTrasT BEHIND THE VISION ORIEL POOLE | CREATIVE DIRECTOR TODD POLENBERG | HARDWARE ENGINEER JASON CIPRIANI | TECHNICAL DIRECTOR ORIEL POOLE IS AN EXPERIENCE DESIGNER INSPIRED BY CULTURE, ORGANIC FORM, AND CONCEPTS THAT RECONSTRUCT THE RELATIONSHIP BETWEEN THE GUEST AND THEIR SURROUNDING ENVIRONMENT. SHE HAS WORKED WITH CLIENTS SUCH AS EVOLVER.NET, PRESTON BAILEY DESIGN, GRATITUDE NYC, CONNECTED PRODUCTIONS, AND AEG LIVE. RECENTLY, ORIEL LEAD THE PRODUCTION LEAD FOR BLEEDING HEARTS, A WALK-THROUGH ALBUM RELEASE EVENT FEATURING 9 ROOMS OF MUSIC, INSTALLATION, AND PERFORMANCE ART; SHAPED BY THE PERCEPTION OF LOVE. TODD POLENBERG IS A NEW MEDIA ARTIST, ELECTRONIC MUSICIAN, AND ELECTRICAL ENGINEER. HE PRODUCES INSTALLATION ART WITH THE FORT/ DA COLLECTIVE AND IS A FOUNDING MEMBER OF IMAGE NODE. HE BUILDS LARGE-SCALE LED INSTALLATIONS, PROSTHETIC PERFORMANCE DEVICES, AUDIOVISUAL REMIXES, RITUALS FOR THE SECULAR, AND MEDITATIONS ON THE UNHEIMLICH OF TECHNOLOGY. HIS WORK HAS BEEN SEEN AND HEARD IN PLACES SUCH AS THE MAKER FAIRE, ARS ELECTRONICA, ARTBOTS, ROSELAND, AND BURNING MAN. JASON CIPRIANI IS A SOFTWARE DESIGNER FOR EMBEDDED SYSTEMS, AUGMENTED REALITY, AND HIGH-PERFORMANCE SIMULATIONS. A LARGE PORTION OF HIS WORK IS SPENT DEVELOPING CUSTOM SOFTWARE AND SEQUENCE PROGRAMMING FOR ARTISTS IN THE FIELD OF LED INSTALLATION. HE IS A CORE MEMBER OF IMAGE NODE AND HAS WORKED WITH NAMES SUCH AS LEO VILLAREAL, FIGMENT, GRATITUDE NYC, NEW HUE, AND BURNING MAN. HIS MODESTY KEEPS HIS BIO TO A MINIMUM. WE DEVELOP PROJECTS THAT INSPIRE AND UNITE OUR COMMUNITY. WE ALIGN OURSELVES WITH ORGANIZATIONS WHO ARE WORKING TOWARD AN INSIGHTFUL FUTURE. #HEX 050183 orielpoole byContastDesignbyContrast THE INFORMATION IN THIS PROPOSAL IS FURNISHED WITH THE UNDERSTANDING THAT IT WILL BE HELD IN CONFIDENCE AND MAY NOT BE USED OR DISCLOSED, OTHER THAN FOR THE PURPOSE OF EVALUATION. FOR QUESTIONS OR INQUIRIES REGARDING THIS PROPOSAL PLEASE CONTACT ORIEL [AT] DESIGNBYCONTRAST [DOT] COM. The TheTa Dome | PeX ProPosal | By Design By ConTrasT THE THETA DOME PROJECT DESCRIPTION THE THETA DOME IS AN INTERACTIVE ART INSTALLATION DESIGNED TO ENABLE COLLECTIVE CONSCIOUSNESS AMONG THE FESTIVAL GUESTS OF PEX SUMMER FESTIVAL. THE STRUCTURE IS A 4-FREQUENCY GEODESIC DOME MEASURING 24 FEET IN DIAMETER AND FITTED WITH A CUSTOM FITTED METALLIC MYLAR COVER. IT HOLDS OVER 1200 FULL-COLOR LEDS (ON 46 VERTICES) TO CREATE A FULLY IMMERSIVE LIGHTING EXPERIENCE. OUR CUSTOM SOFTWARE PRODUCES PATTERNS OF LIGHT AND SOUND IN RESPONSE TO SENSORY INPUT (SUCH AS MOTION OR THERMAL CONDITIONS WITHIN THE SPACE). THESE PATTERNS ARE MODELED AFTER THE THETA BRAINWAVE AS AN INSTRUMENT TO HEAL. INITALLY DESIGNED TO HOST GUIDED MEDITATIONS, THE THETA DOME IS A PLACE WHERE GUESTS MAY BREATHE, CONNECT WITH ONE ANOTHER, AND DEEPEN THEIR STATE OF MEDITATION. IT ALSO SERVES AS A MULTI-USE SPACE FOR YOGA AND PILATES WORKSHOPS, THINK-TANK DISCUSSIONS, AND AN AMBIENT LOUNGE. THE INFORMATION IN THIS PROPOSAL IS FURNISHED WITH THE UNDERSTANDING THAT IT WILL BE HELD IN CONFIDENCE AND MAY NOT BE USED OR DISCLOSED, OTHER THAN FOR THE PURPOSE OF EVALUATION. FOR QUESTIONS OR INQUIRIES REGARDING THIS PROPOSAL PLEASE CONTACT ORIEL [AT] DESIGNBYCONTRAST [DOT] COM. The TheTa Dome | PeX ProPosal | By Design By ConTrasT DESIGN TECHNICAL CAPABILITIES THE THETA DOME, DESIGNED AND SEQUENCED WITH OUR CUSTOM HARDWARE AND SOFTWARE, IS CAPABLE OF A VARIETY OF INTERCHANGEABLE AUDIO AND VISUAL COMPONENTS. OUR LEDS ARE CONTROLLED BY CUSTOM SOFTWARE WHICH CAN RESPOND TO VARIOUS INPUTS. LEDS CAN BE SET TO AUTOMATE OR RESPOND TO REAL-TIME SENSORY INPUTS, SUCH AS: - THERMAL SENSORS - MOTION SENSORS - AUDIO SENSORS - KNOB BOXES - STREAMING VIDEO INPUT - VJS, DIGITAL PROJECTION ARTISTS, OR COLOR DATA COLLECTED FROM THE SURROUNDING ENVIRONMENT VISUALAUDIO OUR DYNAMIC AUDIO SOURCES (SUCH AS MIDI, ABLETON, TRAKTOR, ETC.) CAN ALSO BE USED TO SYNCHRONIZE WITH THE LEDS VIA MIDI. AUDIO IS AN OPTIONAL COMPONENT THAT CAN BE USED EXTERNALLY (IN THE INSTANCE OF A SPEAKER OR DISCUSSION) OR IN-SYNC WITH THE LIGHTS. WE WELCOME THE OPTION OF ADDITIONAL SOUND PRESENTATIONS FROM OTHER SOUND HEALERS, MUSICIANS, OR PERFORMING ARTISTS, SUCH AS: - GUEST DJS - DRUM CIRCLES - LIVE VOCAL PERFORMANCES - WORKSHOPS / SPEAKERS / THINK-TANK DISCUSSIONS - ANCIENT INSTRUMENTS - TIBETAN HEALING BOWLS, GONGS, DIGERIDOOS - THE GAMELATRON, THE WORLD’S FIRST ROBOTIC GAMELAN ORCHESTRA THANK YOU THE THETA DOME TO DISCUSS FURTHER DETAILS REGARDING THE THETA DOME AT PEX PLEASE CONTACT ORIEL. ORIEL POOLE | ORIEL@DESIGNBYCONTRAST.COM | 203.213.2969 WE HOPE YOU ARE AS EXCITED ABOUT THE THETA DOME AS WE ARE. KEEP IN MIND, WE ARE HAPPY TO SECURE ADDITIONAL CONTENT OR COORDINATE WITH THE FESTIVAL PRODUCTION TEAM IN ORDER TO PROVIDE AN EXPERIENTIAL FACILITY THAT MAY BE ENJOYED BY ALL. ADDITIONALLY, WE ARE OPEN TO MOLDING THE FINAL EXECUTION OF THE PROJECT IN ORDER TO OFFER A PACKAGE THAT ALIGNS WITH THE FESTIVAL’S IDEALS AND BUDGET. WORKING TOWARD AN INSIGHTFUL FUTURE THE INFORMATION IN THIS PROPOSAL IS FURNISHED WITH THE UNDERSTANDING THAT IT WILL BE HELD IN CONFIDENCE AND MAY NOT BE USED OR DISCLOSED, OTHER THAN FOR THE PURPOSE OF EVALUATION. FOR QUESTIONS OR INQUIRIES REGARDING THIS PROPOSAL PLEASE CONTACT ORIEL [AT] DESIGNBYCONTRAST [DOT] COM. The TheTa Dome | PeX ProPosal | By Design By ConTrasT DOME CONSTRUCTION THE STRUCTURE IS A 4-FREQUENCY GEODESIC DOME MEASURING 24 FEET IN DIAMETER AND FITTED WITH A CUSTOM MYLAR METALLIC COVER. IT HOLDS OVER 1200 FULL-COLOR LEDS (ON 46 VERTICES) TO CREATE A FULLY IMMERSIVE LIGHTING EXPERIENCE. OUR CUSTOM SOFTWARE PRODUCES PATTERNS OF LIGHT AND SOUND IN RESPONSE TO SENSORY INPUT (SUCH AS MOTION OR THERMAL CONDITIONS WITHIN THE SPACE). THESE PATTERNS ARE MODELED AFTER THE THETA WAVE AS AN INSTRUMENT TO HEAL. DESIGN WATERPROOF AND BLACKOUT COVER MYLAR COVER DESIGNED TO CREATE A HIGHLY CHROMATIC IMMERSIVE EXPERIENCE 4V DOME LED FIXTURES THE INFORMATION IN THIS PROPOSAL IS FURNISHED WITH THE UNDERSTANDING THAT IT WILL BE HELD IN CONFIDENCE AND MAY NOT BE USED OR DISCLOSED, OTHER THAN FOR THE PURPOSE OF EVALUATION. FOR QUESTIONS OR INQUIRIES REGARDING THIS PROPOSAL PLEASE CONTACT ORIEL [AT] DESIGNBYCONTRAST [DOT] COM. The TheTa Dome | PeX ProPosal | By Design By ConTrasT A PLAN FOR INTEGRATION TOOLS FOR DOME INTEGRATION THE THETA DOME CAN SERVE AS A MULTIUSE SPACE FOR THE FESTIVAL TO HOST LIVE MUSIC, WORKSHOPS, SPEAKERS, THINK-TANK DISCUSSIONS, DIGITAL PROJECTIONS, AND AN AMBIENT LOUNGE. WE ARE HAPPY TO CATER TOWARDS, AND FACILITATE THE TRANSITION FOR, ADDITIONAL PROGRAMS WITHIN THE THETA DOME. OUR CUSTOM SOFTWARE ALSO LOVES WORKING WITH MIDI! SOUND BOWLS YOGA LIVE DJ SET SYNCED TO LIGHTS SACRET SPACES, AMBIENT LOUNGE Theta Dome - Professional Presentation, NYC -- Created a 12-page PDF explaining the design and production of an art installation for the purpose of pitching to festivals -- Creation of art installation concept, content and copy, graphic design and layout PROJECT TASKS
  • 20. | www.DesignbyContrast.com | Oriel@DesignbyContrast.com | +1 203 213 2969 20HOME Ma Restaurant and Nightclub - NEWH Sustainable Hospitality Design Competition Ma Restaurant and Nightclub - Design and Presentation
  • 21. | www.DesignbyContrast.com | Oriel@DesignbyContrast.com | +1 203 213 2969 21HOME Inspired by juxtaposition, the title for Ma comes from a Japanese term that means “interval” or “space.” Ma is used in Japanese Taiko music to describe a moment of rest, the pause between two beats on the drum. The Japanese believe it is essential to appreciate the rest, just as one would appreciate the beat of a drum. It is also felt that if a person focuses on the moment of rest, as well as the beat of the drum, they will experience a more rewarding sound. --Designed a sustainable restaurant and nightclub to meet all LEED CI building construction and FF&E selection specifications --Created all floor plans, details, renderings, and graphics for presentation --Awarded first place for design and research by “NEWH Sustainable Hospitality Design Competition”, April 2009 PROJECT TASKS Ma Restaurant and Nightclub - NEWH Sustainable Hospitality Design Competition
  • 22. | www.DesignbyContrast.com | Oriel@DesignbyContrast.com | +1 203 213 2969 22HOME Ma Restaurant and Nightclub - NEWH Sustainable Hospitality Design Competition Floor Plan by Oriel Poole
  • 23. | www.DesignbyContrast.com | Oriel@DesignbyContrast.com | +1 203 213 2969 23HOME Ma Restaurant and Nightclub - NEWH Sustainable Hospitality Design Competition Lighting Plan by Oriel Poole
  • 24. | www.DesignbyContrast.com | Oriel@DesignbyContrast.com | +1 203 213 2969 24HOME Oriel Poole | Hospitality Design Ma Restaurant and Nightclub - NEWH Sustainable Hospitality Design Competition VIP Room Design and Rendering by Oriel Poole
  • 25. | www.DesignbyContrast.com | Oriel@DesignbyContrast.com | +1 203 213 2969 25HOME Ma Restaurant and Nightclub - NEWH Sustainable Hospitality Design Competition Bar Design and Rendering by Oriel Poole
  • 26. | www.DesignbyContrast.com | Oriel@DesignbyContrast.com | +1 203 213 2969 26HOME Oriel Poole | Hospitality Design Ma Restaurant and Nightclub - NEWH Sustainable Hospitality Design Competition Lounge Design and Rendering by Oriel Poole
  • 27. | www.DesignbyContrast.com | Oriel@DesignbyContrast.com | +1 203 213 2969 27HOME The Drexel Smart House - Philadelphia, PA Longitudinal Section Indoor Outdoor Green Roof
  • 28. | www.DesignbyContrast.com | Oriel@DesignbyContrast.com | +1 203 213 2969 28HOME The Drexel Smart House - Philadelphia, PA --Researched and designed a student-led multidisciplinary project for a LEED Certified residence on Drexel’s campus to aid as a “living laboratory” for new lifestyles and technologies. --Interior Design: Oriel Poole, Carly Bassett --Engineering: Liam Hendricken, Ray Panchari --Digital Media: Corinne Deorsay --Architecture: Darby Kline, Kara Haggerty, Aleksandra Wolchasty --Design concept and research awarded first place by Drexel University, September 2008 PROJECT TASKS Game Room Mood Board First Floor Plan Second Floor Plan
  • 29. | www.DesignbyContrast.com | Oriel@DesignbyContrast.com | +1 203 213 2969 29HOME The Drexel Smart House - Philadelphia, PA Oriel Poole | Drexel Smart House Third Floor Plan Kitchen Rendering Kitchen Mood Board Study Rendering Bedroom Rendering
  • 30. | www.DesignbyContrast.com | Oriel@DesignbyContrast.com | +1 203 213 2969 30HOME Private Wedding, Qatar Carport Drop-off Design and Rendering
  • 31. | www.DesignbyContrast.com | Oriel@DesignbyContrast.com | +1 203 213 2969 31HOME Private Wedding, Qatar Carport Drop-off Design and Renderings
  • 32. | www.DesignbyContrast.com | Oriel@DesignbyContrast.com | +1 203 213 2969 32HOME Private Wedding, Qatar Carport Drop-off Design and Rendering
  • 33. | www.DesignbyContrast.com | Oriel@DesignbyContrast.com | +1 203 213 2969 33HOME Private Wedding, Qatar Foyer Design and Renderings
  • 34. | www.DesignbyContrast.com | Oriel@DesignbyContrast.com | +1 203 213 2969 34HOME Foyer Design and Renderings Private Wedding, Qatar
  • 35. | www.DesignbyContrast.com | Oriel@DesignbyContrast.com | +1 203 213 2969 35HOME Private Wedding, Java Floral Design and Renderings
  • 36. | www.DesignbyContrast.com | Oriel@DesignbyContrast.com | +1 203 213 2969 36HOME Private Wedding, Java Floral Design and Renderings
  • 38. | www.DesignbyContrast.com | Oriel@DesignbyContrast.com | +1 203 213 2969 38HOME Gratitude, A Village of Light - Electric Lab, Brooklyn, NYC PROJECT TASKS --Booked and managed set transitions for 20 performing DJs --Spearheaded fashion show --Assisted fashion designer with model preparation --Secured event media coverage --Generated online event presence through several promotional networks --Ensured that the theme of “Gratitude” was being honored throughout various aspects of the production process Photo by Eraj Asadi Flier by Archer Hutchinson
  • 39. | www.DesignbyContrast.com | Oriel@DesignbyContrast.com | +1 203 213 2969 39HOME Gratitude, A Village of Light - Electric Lab, Brooklyn, NYC Photos by Eraj Asadi Photos by Eraj Asadi Photo by Eraj Asadi Photo by Bill Kennedy
  • 40. | www.DesignbyContrast.com | Oriel@DesignbyContrast.com | +1 203 213 2969 40HOME --Participated in a series of brainstorming sessions to generate installation and performance ideas for the haunted house --Wrote and performed inside my own vignette PROJECT TASKS The Windmill Factory, Haunted House - Brooklyn, NYC
  • 41. | www.DesignbyContrast.com | Oriel@DesignbyContrast.com | +1 203 213 2969 41HOME Burning Man - Black Rock City, NV --Spent a summer on the design and build of “Malthus”, a mobile art installation (art car) devised to reflect the 2010 theme at “Burning Man - Metropolis” --Participated in the “Relaxomatic Plushatorium”, a temporary living environment, where 30 people interdependently lived and worked together in the desert for 10 days --Gained a newfound understanding of the potential for innovation in art, temporary installations, and community oriented events Malthus Art Car, Photo by Princess SRB Malthus Art Car, Photos by Miss Mareck PROJECT TASKS
  • 42. | www.DesignbyContrast.com | Oriel@DesignbyContrast.com | +1 203 213 2969 42HOME Malthus Interior, Photos by Miss Mareck Malthus Lighting at Night, Photo by Lobster Rocket Relaxomatic Plushatorium Camp, Photo by Sgoralnick Burning Man - Black Rock City, NV Malthus InteriorMalthus Cockpit