Small Business is connected to a community even if it’s an online business. Business owners and their employees can have a huge impact in their local communities that will benefit both the business and the community. And the involvement goes beyond sports into areas such as the Arts, the Environment, Education and Health. Get a deeper look at this topic here https://organichat.net/infographics/community-marketing-ideas/ Community Marketing

1. Creative Business Ideas - ONE
Small
Business
Community
Marketing
Strategy
Organic
Hat
S m a l l B u s i n e s s i s c o n n e c t e d t o ac o m m u n i t y e v e n i f i t ' s a n o n l i n e b u s i n e s s .B u s i n e s s o w n e r s a n d t h e i r e m p l o y e e s c a nh a v e a h u g e i m p a c t i n t h e i r l o c a lc o m m u n i t i e s t h a t w i l l b e n e f i t b o t h t h eb u s i n e s s a n d t h e c o m m u n i t y . A n d t h ei n v o l v e m e n t g o e s b e y o n d s p o r t s i n t o a r e a ss u c h a s t h e A r t s , t h e E n v i r o n m e n t ,
E d u c a t i o n a n d H e a l t h .
Encourage your employees
to take your empowerment
message into the community
Donate
Strategy
Use part of your marketing
budget to support local hands on
organizations and charities.
Start a new employee program
where they get a few hours paid
each week to work for local
nonprofits.
Make your donations to results
oriented organizations where
people will see the results.
1
P u t M a r k e t i n g
M o n e y i n t oB u i l d i n g S t r o n g e rC o m m u n i t i e s
Team
CommunitTy
Advertising
Create a rapid deployment team
of employees that you can send
to events at a moments notice.
Create backpacks with your
business name and logo and fill
them with info products to hand
out at events.Give each team
member access to the backpacks.
For large events outfit team
leaders with walkie-talkies to
better manage the team and
coordinate setting up interviews.
C r e a t e A u d i o
I n t e r v i e w s A t
E v e n t s
2
Events
BecomeA
LocalHero
Sponsor free events such as
guided tours of historic buildings
and districts, and offer treats
and entertainment afterwards.
Another great opportunity is to
sponsor celebrations of the
founding of local landmarks and
dates such as the 4th of July, etc.
Sponsor free admission to
movies, carnivals and parks that
coincide with your towns
founding.
3G e t y o u r s e l f
o u t i n t o
t h e c o m m u n i t y .
Expertise
Authenticity
Sit with your employees and
create a list of the 10 things
you know the most about. (work
related)
Create a 3 panel brochure for each
of the 10 things your business has
expertise in. Even small things are
important.
You can use the list and
brochures over the next year as
guides to create how-to videos
and as guides to other website
content.
D i g I n t o W h a t
Y o u K n o w .
4
Decals
OldFashioned
Bumper stickers may seem old
school but truth is they work at
raising awareness.
If you don't have a logo, get one.
If your logo is tired and old,
reinvent it. Get a catchy logo out
into the world.
And create a catch phrase such as
Ask Jean or Ask Tom. Create
figures and posters with your
catch phrase.
5
P u t y o u r
L o g o + b u s i n e s s
n a m e o u t i n
p l a i n s i g h t .
Videos
Moving
Pictures
For your first video create a
history of your business focusing
on your strengths and expertise.
People love videos and will watch
them before they'll read a post.
Create short 1 minute videos
about each team member.
YouTube gets huge numbers of
people watching and it's where
you want to post your videos.
Once on YouTube you can embed
them onto your website.
C r e a t e V i d e o
S h o w c a s i n g
Y o u r B u s i n e s s .
6
Ratings
testimonials
andreviews
Encourage customers to share
their reviews both good and bad
on your website and on Google
My Business.
Your customers have ideas on
products and services, let them
share those ideas with other
people in your communities.
Create a focus group of
customers that you can gather a
couple of times a year for a BBQ
and to ask them how you're
doing.
7I n v i t e C u s t o m e r st o t e l l t h e i r
t h o u g h t s .
Network
BeActive in
your
Community
Remember to participate in local
events not as a business owner
but as a community member.
When you go to community events
as a participant remember to not
talk about yourself or your
business, but instead ask about
their lives and the lives of the
other people there.
Invite your employees to
participate in local events
as members of the community as
well.
T a k e p a r t i n
C o m m u n i t y
E v e n t s .
8
Teach
seminars
and
workshops
Share your business knowledge
and expertise by teaching
community workshops.
Create a team of local business
owners that collaboratively teach
a series of business seminars.
Together with other business
owners create an intern program
where the interns can spend time
within each business the summer
after they graduate high school.
9G i v e t h e G i f t
o f K n o w l e d g e .
Co-Op
Working
Together
Come together with other
business for joint marketing
campaigns in the community.
Co-Op marketing can save money
while at the same time expand the
reach of each others marketing.
Getting together with dissimilar
businesses will empower your
employees as well as strengthen
your business.
D e v e l o p A C o - O pM a r k e t i n g G r o u p .
10
B e P a r t O f
Y o u r M a r k e t i n g
C a m p a i g n s
Get To
Know What
Your
Customers
Want And
Need.
Create Your
Marketing
Strategy To
Meet Your
Customers
Where They Are.
Create a Set
Of Rules On
How You'll
Treat Your
Customers,
and Post It.
?1 2 3
What’s
Coming
Next
B l a s t O f f T o d a y !
What’s The
Result?
A Marketing Campaign Connected To
The Community Will Grow Both
Success And Customer Loyalty
And Check Out
Creative Business Ideas
Two and Three
At!
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Hat
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