2017 Oregon Wine Symposium | Measuring and Maximizing Your Wine Club and Events

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You already have an entrenched fan base in your wine club and mailing list. But how can you make sure you are maximizing opportunities to increase loyalty – and grow sales – among this group? Building upon last year’s popular tasting room session with Lesley Berglund from WISE Academy, this session will take a closer look at what metrics to measure to stimulate growth through events and wine club membership. WISE Academy team members will share effective strategies to maximize these sales channels.

Educação

Oregon Wine Symposium
February 21,2017
Measuring & Maximizing Your
Wine Club & Events
Presented by
The WISE Academy
Lesley Berglund, Sonyia Grabski & Liz Mercer

Certification Classes
Mystery Shopping
On-Site Coaching
Guest Experience Design
Leadership Development

WBM / SVB Survey Says . . .
Wine Club
Average Metrics
Southern
Oregon
Northern
Oregon
Total
United States
Club Growth 13% 13% 14%
Annual $ / Member $512 / year $725 / year $637 / year
Member Tenure 24.4 month 26.6 months 28.1 months
Member Discount 18% 17% 17%
Staff Commission $11 / sign-up $23 / sign-up $19 / sign-up
Annual Attrition 16% 16% 18%
Conversion Rate 4.0% 4.0% 4.0%
- Tasting Bar % - - - - - - 3.4%
- Seated Tasting % - - - - - - 11.4%

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