1. OrchestratedFuel
Enterprise Software for Petroleum Marketers
Orchestra LLC
2950 NW 29th Ave Suite 6
Portland, OR 97006
P: 877-683-2648
E: fuel@orchestrateam.com
W: fuel.orchestrateam.com
Monday, August 2, 2010

2. Meeting Agenda
1. Who is Orchestra
2. OrchestratedFuel Solution Overview
3. SAP Inc. & SAP Business One background
4. Project Management Overview
5. Project Timeline Estimate
6. Contact Info
Monday, August 2, 2010

3. Orchestra LLC
Orchestra LLC is a business technology firm that serves the oil & gas industry with
accounting software, web development, and professional services. We bring enterprise
level technology down to small and midsize companies in the petroleum industry.
Industry Background
Orchestra’s founder Brad Windecker comes from a family business in the petroleum
distribution industry
Left the family business after 10 years to found Orchestra LLC and create a best of
breed solution for the fuel distribution market
Locations
HQ in Portland, OR | Offices in Sacramento, CA & Seattle, WA
Brief Overview of our Capabilities
Software Services Support
- OrchestratedFuel - Implementation - Process Design - Fixed Fee Support Contracts
- Automation Software - Training - Industry Consulting - 24/7 Emergency Support
- Remote Tank Monitoring - Data Transfer - On-Site Go Live - Online Support Ticket System
Monday, August 2, 2010

4. OrchestratedFuel - Benefits
OrchestratedFuel is the most feature and benefit rich business software for petroleum
distributors and marketers. Enabled by SAP Business One, OrchestratedFuel is “best of
breed” business management software for the petroleum distribution industry.
Uniform Data Across All Areas of Business
A single complete solution built to run an entire petroleum distribution business
No modules or separate applications to integrate
Eliminate data entry duplicates, redundancies, and errors
Make Better, More Informed Decisions
Real time information with NO batches to process
Alerts & Approvals to “manage by exception”
Improved margins with dynamic pricing based on cost (OPIS)
Strengthen Customer Relationships
360 view of customers
Automated reporting, statements, finance charges
Monday, August 2, 2010

5. Central System for Entire Business
eBOLs
BOLs
Prices
Credit
Allocation
Reversals
Price Prices
OrchestratedFuel
Credit Cards
SAP Credit Cards
Service
Invoices
Statements
EFT Drafts
Orders
Credit
Prices
Credit
Allocation
Web Portal Bank / EFT
Monday, August 2, 2010

6. OrchestratedFuel - Features
OrchestratedFuel
Oil & Gas Specific Oil & Gas Specific
Core Functionality
Functionality Pre-Configuration
General Ledger & Accounting Dynamic Rack Plus Pricing (cost + margin) Liquid UoM
Sales - A/R Cost Import from Web Service (OpisNet/DTN) Drum Returns
Purchasing - A/P Cardlock (CFN) Fuel Blending
Customer Relationship
EFT Management Repackaging
Management
Inventory Management Finance Charges Excise Taxes
Pricing Automated Customer Statements Tax Reporting
Banking & Cash Management Recurring Transactions Government & Military Ready
Light Manufacturing & MRP Automated Document Generation Fuel Contract Management
Reporting BOL Processing Auto Fax/Email Price Sheets
Monday, August 2, 2010

7. SAP
SAP is the world’s largest business software company, providing software for
thousands of the world’s best run companies. SAP provides a global platform of
users, technology, and know-how to business software.
SAP at a Glance Strategy for Growth
World’s largest business software company Organic Growth of product
portfolio, spent $2+ Billion on R&D
30+ years experience in enterprise software in 2009
$10+ Billion in Revenue 2009 Co-Innovation through expansion
of partner ecosystem in industry
95,000 Customers globally segments
70% customers are SMEs Strategic Acquisition of solutions,
such as BusinessObjects, that
SAP Community is now 2 Million strong enhance the product portfolio.
Roadmap for solutions through 2015
Monday, August 2, 2010

8. SAP & Orchestra
Orchestra doesn’t just “sell” SAP software. We “partner” with SAP to bring best
of breed solutions to market that provide high value to SAP customers.
Orchestra is a Certified SAP Partner
Orchestra works closely with SAP to bring solutions to market
SAP depends on partners like Orchestra for growth in SME
Orchestra aligned with SAP strategic plan for long term growth
Orchestra & SAP Commitment
SAP Business One Roadmap to 2014
OrchestratedFuel Roadmap to 2014
Orchestra & SAP Investment
Over 3000+ hours into OrchestratedFuel development
$ Millions of development in SAP Business One
Monday, August 2, 2010

9. Enabled by SAP Business One
SAP Business One is a business management and accounting solution for small
and midsize companies. With over 27,000+ customers in 6 years, it is the fastest
growing business software solution of its kind.
SAP Business One Customers Worldwide
B1 Quick Facts
27,000+ Customers 27,000
2,000+ Customer References
22,700
Dozens of Industry Solutions
40 Country Versions 17,800
13,000
B1 Target Market 9,100
$1M - $2B Revenue 5,300
1 - 300 Users 2,200
2003 2004 2005 2006 2007 2008 2009
Monday, August 2, 2010

10. SAP Presence in Oil & Gas
SAP is the world’s largest business software company, with a strong focus on Oil & Gas.
OrchestratedFUEL is built on SAP software, leveraging their industry expertise.
Industry Segment Customers
Downstream - Marketers,
Wholesalers, Jobbers, Windecker, Inc. OrchestratedFuel
Distributors
Oil & Gas Supply Chain
Downstream Refineries &
Suppliers
Midstream
Upstream Exploration &
Productions
Integrated Majors
Monday, August 2, 2010

11. Project Management
Orchestra utilizes a proven methodology for software implementations that has been
developed and refined over time. This process ensures the greatest chance of success
in completing an implementation on time, on budget, and with high satisfaction.
OrchestratedFuel Implementation Plan
Phase 1: Core Configuration Installation, setup, and configuration of core settings within the system
Phase 2: Data Transfer Migration of data from existing system to OrchestratedFuel
Phase 3: Process Discovery Discovery sessions to identify client specific business processes
Phase 4: Process Design Configuration of processes within the system to fit client’s processes
Phase 5: Testing System testing in a “live testing” environment
Phase 6: End User Training End user training for key members of staff
Phase 7: Go Live On-site transition from existing system to OrchestratedFuel
Phase 8: Stabilization Stabilization of the system for first 30 days
Phase 9: Extended Support Orchestra supports your business and software system long term
Monday, August 2, 2010

12. Project Timeline
Orchestra’s typical implementation requires roughly 10-12 weeks, from the time licenses
are purchased to the system being stabilized and used in day-to-day operations
Example Project Timeline
December January 1-15 January 16-30 February March - Long Term
Testing Signoff
Sales Process IT Setup Process Discovery
Go Live
Project Proposal System Installation Process Design Extended Support
Open Balances
Software Purchase Core Configuration System Testing Next phases
Live Transactions
Project Kickoff Data Transfer End User Training
Stabilization
Sales Cycle Implementation Go Live Support
Orchestra Proactive Support
Orchestra believes in preventing problems before they arise, so we proactively monitor all
our clients systems. We then make it easy for you to call us and get help when you need
it. Orchestra makes supporting your software as easy as possible on your company.
Monday, August 2, 2010

13. Contact Info
Orchestra LLC
2950 NW 29th Ave
Suite 6
Portland, OR 97006
P: 877-683-2648
F: 928-447-6200
E: fuel@orchestrateam.com
Web: www.OrchestraTeam.com
Monday, August 2, 2010