If you’ve been to an event, you probably came home with a branded pen. In a branded tote bag. That’s also holding a branded T-shirt. And pens, totes, and T-shirts are just the beginning of the hundreds of thousands of promotional product options for any given event or marketing initiative. The countless product options can make for a stressful purchasing decision—unless you follow these three tested tips, from Opus’ very own Promotional Marketing experts: