Co-Design (also known as participatory design, collaborative design, community design, cooperative design…) is part research, part design, and part marketing. This presso is chock-full of practical tips and plain English reasons why you need to be using these methods. We’ll discuss: • Why sketching is good for your project, your team, and your brain • How “Co-Design” differs from “Design by committee” • Some of the practical tips you’ll need if you want to incorporate Co-Design into your development process

1. Co Design for Beginners
Thea Myers

2. Thea

3. Co Design:
What is it?
Why do it?
How do you do it?

4. Co Design:
What is it?
Why do it?
How do you do it?

5. Co Design

6. Co operative Design

7. Co mmunity Design

8. Co llaborative Design

9. Co Design
KŌ dē’zīn [noun]
1.Collaboration on a design project
between the client, the end-user, the
deliverer and the designer.
2.Collective thinking and designing
to address a community’s needs.

10. Co Design:
What is it?
Why do it?
How do you do it?

11. Traditional process:!
s see it
(User re)
Requirements & design Launch he
Feedback/
Unforeseen
requirement
Band-aid
(or nothing)

12. Co-Design process:!
User research Co Design Workshops
Requirements & design
...Continue to
Launch Party! iterate

13. Co-Design process:!
IMPORTANT:
Design is still owned by the designer

14. Co-Design process:!
IMPORTANT:
Design is still owned by the designer
Co-Design
≠" Design by
committee!

15. Let s review the benefits . . .

16. ✔
Surfaces requirements early ✔
Helps achieve buy-in
✔
Allows all voices to be heard ✔
Inexpensive validation

17. Co Design:
What is it?
Why do it?
How do you do it?

18. What NOT to do:!
✗
ask users
Just

19. Didn’t see
I use that that - It should
one – take be flashing
the rest Make it
away lime green

20. What NOT to do:!
✗
ask users
Just
✗
whatever users tell you they want
Do

21. The Homer: Features
"
• Large beverage holders"
• Little ball on top of the aerial"
• Bowling mascot on the hood"
• Horns that play La Cucaracha"
• Sound-proof bubble for the kids"
• Huge motor"
• Big Fins"

22. What NOT to do:!
✗
ask users
Just
✗
whatever users tell you they want
Do
Ignore what you learn
✗

24. What NOT to do:!
✗
ask users
Just
✗
whatever users tell you they want
Do
Ignore what you learn
✗
Play favourites
✗

25. Everyone
likes “A” more, So we go
except the with B
CEO
then?

26. What NOT to do:!
✗
ask users
Just
✗
whatever users tell you they want
Do
Ignore what you learn
✗
Play favourites
✗
✗
participants off without trying
Let

27. Engagement is key. Get them engaged, or kick
them out.

28. Co Design:
What is it?
Why do it?
How do you do it?

29. Prepare your guest list

30. Think wide
✔
Anyone customer-facing (sales, support)
✔
Decision makers
✔
Developers/techies
✔
Actual users if possible ( friendlies ok)
✔
And...?

31. Try to get a good mix of personalities

33. Try to get a good mix of personalities
Black pen people: “Hand me the pen!”
Canʼt wait to get up and whiteboard a solution."
Yellow pen people: “I can t draw, but…”
Need some encouragement, but happy to add to or modify someone
elseʼs idea or sketch."
Red pen people: “I m not visual.”
Likely to point out issues. Not as happy with simplistic sketches."
- From Dan Roamʼs “Back of the Napkin”"

34. Gather your supplies

35. Lots of post-
Stacks of A couple it notes
paper coloured pens
Black pens
(thick and thin)
Big fat grey
marker

37. “A nice big, fat Sharpie is the perfect tool because it
requires you to really think through your idea before
you put the pen to the paper. ‘What if it doesn’t
work or the layout’s all wrong?’
Great! Grab a new piece of paper and start from
where you left off, having learned something
valuable in a matter of minutes.”
– Joshua Brewer

39. We want ideas, not artworks!

44. Cartographic abstraction:
What you have to do to reality to
represent it as a map.
Selection: Which features to include?
Classification: What categories of stuff?
Simplification: What details can you leave out?
Exaggeration: How do you show something relatively small?
Symbolism: How do you visually represent things?

45. Logical Patterns
Components Images
Sequences Colour
Language Creativity

46. Doodling even relieves boredom
and increases focus!

47. Warm up

49. Record & annotate everything

51. Act on the outputs

52. Stay in touch

53. As always, iterate.