Having the right digital strategy in place is more important than ever. With the right applications, infrastructure, and strategies, MSPs will dictate their own fortune - if they exit the COVID-19 pandemic in the position to compete, or not. MSPs are not invulnerable to disruptions, like the Coronavirus, and should take the time to evaluate their current business models and their customers' needs to help determine the best course of action. Jim Lampert, Vice President of Service Provider Sales at OpsRamp, will walk us through some of the new rules that MSPs should follow to grow their business after this pandemic. These rules include taking a look at our enterprise counterparts and how they are pivoting the business in whichever direction they need to maintain revenues and minimize losses. Watch the recording: https://lp.barracudamsp.com/MSP-AMER-WBN-20200715-NewRulesforMSPSurvival_LP-Registration.html Learn more at https://www.opsramp.com Also, follow us on social media channels to learn about product highlights, news, announcements, events, conferences and more: Twitter - https://www.twitter.com/OpsRamp LinkedIn - https://www.linkedin.com/company/opsramp Facebook - https://www.facebook.com/OpsRampHQ/

1. New Rules for MSP Survival

2. Use the panel to the right to…
• Chat with us
• Ask questions
We are recording this webinar
Interface Notes

3. Jim Lampert
VP of Service Provider Sales
OpsRamp
Welcome!

4. The pandemic is continually evolving
our business

5. Managed Services Providers are not immune
appraise
current
business model
understand
customer
needs
determine
appropriate
next steps

6. Your Digital Transformation Plan
Increase operational
efficiency
Stay current with
customers’ digital
transformation plans
Differentiate your
service offerings
73% of IT leaders do plan on either accelerating or maintaining
their digital transformation initiatives and projects.
*OpsRamp survey, April 2020. https://blog.opsramp.com/survey-it-modernization-hiring-management-infrastructure

7. Enterprise IT Ops/DevOps tech focus in 2020: information security
and compliance, big data and analytics, and public and multi-
cloud infrastructure.*
Nearly 60% of IT managers/directors say they will rely heavily on
MSPs for cost optimization, as well as technical and security
expertise.*
• To compete with the big CSP’s, MSPs must be less transactional, more
strategic and customized.
• At the same time, must do more with less given potentially smaller IT
budgets.
How is MSP Role Changing?
*OpsRamp survey, April 2020. https://blog.opsramp.com/survey-it-modernization-hiring-management-infrastructure

8. Balancing Digital Transformation Needs & COVID-19 Realities
• Strategic infrastructure advisors: hybrid, multi-cloud, which CSP
for what workloads? Design, migration, optimization
• Tools & technology evaluation and justification. Focus on reducing
technical debt
• Automation advisors: how to leverage AI, machine learning, RPA
• Innovation enablers: a personalized, industry-specific view of IT to
support customer’s future business initiatives
New MSP Services
*MSP Insight, Jim Lamper, February 2020. https://www.mspinsights.com/doc/msps-time-to-reinvent-0001

9. Getting Started
Adapt tech stack for
simplicity, automation
and hybrid/multi-cloud
Assess business
model and new
customer realities
Determine new
service offerings and
plan to achieve

10. The OpsRamp Mission: Simplify and
Transform IT Ops
200+ Partners +1,800Customers
Founded
2014
Worldwide
Global
Distribution
Employees
290+ globally
Investors
Sapphire Ventures
Morgan Stanley
HPE
“ We see tremendous opportunity in equipping IT operations teams with the next
generation platform they need to maintain software availability, business
service performance, and to use automation and AI to work efficiently and
effectively across hybrid, multi-cloud environments. ”
“ With its investment in OpsRamp, HPE looks to open
a new chapter in IT operations management ”
– Paul Glaser, Vice President and Head of
Hewlett Packard Pathfinder –

11. Unified Platform: From Discovery to Resolution
EVENT AND
INCIDENT
MANAGEMENT
SaaS Based
AIOps
Platform
Unified Digital Operations Platform
Multi-Tenancy Role-Based Access Dashboards
Improve ITOps and
Business Alignment
Understand Resource
Dependencies
Detect and Resolve
Incidents Faster
Improve Governance,
Uptime & Reliability
Save Time
and Costs
Centralize and
Simplify Monitoring
Server
Multi-Cloud
Applications
Storage
Network
Multi-Virtualization
Cloud-Native
Websites &
Transactions
Databases

12. • Read Jim’s article on SmarterMSP.com
• Smartermsp.com/new-rules-for-msp-survival/
• Review OpsRamp latest survey around Adapting to the New Normal
• Blog.opsramp.com/survey-it-modernization-hiring-management-infrastructure
• Read e-book: The MSPs Improvement Plan
• Barracudamsp.com/msp-resources/ebooks-whitepapers/msp-improvement-plan/
• Subscribe to SmarterMSP for daily insights and trends
• SmarterMSP.com
What to do next

13. Thank You