The next evolution of go-to-market is Product Led Growth. Learn about this growth strategy where companies forgo spending large sums of money on traditional marketing and sales activities and instead rely on the product itself to supply a pipeline of satisfied users and ‘hand raisers.'
12. 12
I stopped thinking
about our business like
a traditional sales and
marketing firm. It's
more like a flywheel
where the customers
are the main driver that
pulls new prospects in.
That flywheel spins
at the rate of our
customers’ delight.
B R I A N H A L L I G A N
C O - F O U N D E R & C E O
H U B S P O T
“
36. I BRING YOU
LOGIKCULL
Enterprise subscription turned
”pay as you go” pricing model
Grew customer base by 500% in less
than 12 months (100% growth year prior)
Tripled customer success team
in 2017
Company maintained a 97% customer
satisfaction score
37. PRODUCT LED GROWTH MARKET MAP
DEVELOPER &
PRODUCT TOOLS
BACK OFFICE &
OPERATIONS
CUSTOMER
ENGAGEMENT
PRODUCTIVITY &
COLLABORATION
THE
MATURITY