This event was held on Wednesday, May 1st at Cheyneygates, Westminster Abbey. It discusses the latest key trends in web experience management, including responsive web design, social media and content - all illustrated with case study success stories.

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Hot Topics in Web Experience Management
London, 1st May 2013

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Welcome!
> Introduction to Squiz
> Hot Topics in Web Experience
Management
> Coffee & Networking
> Live Demo — Edit+
> Q & A
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Alister Cattell – Sales & Marketing Manager"
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Darryl Hannah – Enterprise Sales Consultant"
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Who are Squiz:
> Founded in 1998
> Global presence — 9 offices, 240+ staff
- UK since 2003
> Our Business: Engaging People!
> Analyst recognised
- Gartner WCMS Magic Quadrant
- OVUM Decision Matrix — Market leader

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What Squiz do:

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Hot topics in Web Experience
Management
Web Experience Management?
1. Managing Content — CMS
• Publishing, workflow, content re-use, etc. Still
appropriate. But we’re all maturing.
2. Managing Experiences
• Understanding your users
• Delivering your business value, online.

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Hot topics in Web Experience
Management
> Mobile
> Personalisation
> Interoperability
> Analytics
> Social
> Cloud

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Mobile: Why it Matters

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The mobile challenge
> WEB101 - Don’t make me think!!!
> Users need to be able to use your site
> Less screen space, even more important
— work through the actions you want
them to do. Or that they want to do.
> Maintain this user experience across a
range of devices.
> Without killing your content team.

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The Mobile Web?
> There is no ‘mobile web’

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Mobile: Responsive Design

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Personalisation
> Your web experience is not a brochure.
> It is not a ‘dumb terminal’
> We can understand information about a
visitor — their ‘context’ when they are on
your site
> By understanding their context, we can
provide more relevant content to them
> Contextual content = relevant content

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Personalisation
> Relevant content helps users, in a timely
way, to help them complete their tasks
> Context awareness can understand:
- Language
- Location
- Device
- New or returning visitor
- Existing customer
- Google keyword search
- Referring site
- Previous behaviour / purchases
- Browsing path

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Personalisation drives action
> Successful WEM isn’t about pretty
pictures — its about simplicity.
> If you search for something, you expect
relevant results.
> Failure to account for the context of the
user is a missed opportunity to help meet
your goals

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Interoperability
> Your online channel will no longer work in
isolation.
> Key to successful integration is the ability
to connect to to your backend systems.
- Lead generation
- Customer service
- Data
- 3rd parties
- Cloud Services
- …
> Integral to a successful WEM strategy

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Interoperability

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Social Media
> Social networking has become
the world’s most popular online
activity
> There are more Facebook users
than Buddhists
> More £££ - but what is the ROI?
Tweets, Likes, Followers?

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Social Media
> Social Media is powerful.
> BUT. You need the web presence
to drive traffic to from your
social activity.
- What will people do when they click
through?
- Can you deliver the promise?
- Is you site mobile ready (many social
networks have over 50% of traffic from
mobile users)
> As an organisation social media
is just one channel in your quest
to meet your goals.

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Analytics
Data
Analysis
Educated
Ac0on
More
Effec0ve
Website
Be9er
Business
Outcomes

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Analytics enables
Optimisation
> Optimisation is the loop of
constant improvement.
> It is the understanding of site
behaviour and using this to
increase your success.
> Without this, you are only
doing half the job!
> Everyone has analytics. But
not enough people use
analytics

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The Cloud
> WEM is about innovating, adapting and
improving.
> Deploy fast, and agile on a cloud
infrastructure
> Removes the barriers to entry

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The Hot Topics for WEM
> Key takeaways…
- Plan for the mobile evolution, now.
- Understand your users, think about what useful
personalisation looks like
- What are your business critical systems? How
would you deliver these to customers?
- Ensure your online channel connects with your
social activity
- Optimise, Optimise, Optimise
- Understand how deploying on the Cloud removes
yesterdays technology concerns

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Thank you!
If you have more questions please contact us by emailing
sales@squiz.co.uk