13. Laugh Riot
Lesson two:
Err on the side of caution
14.
15.
16.
17.
18. Kenneth Cole sparks online furor with joke tweet that
Egypt protests spurred by fashion frenzy
Oops: Kenneth Cole Kenneth Cole Under Fire
Apologizes for Egypt Tweet for Egypt Tweet
Kenneth Cole Blasted for Egypt Tweet
19.
20. “Your error will be multiplied
in its impact by the trail of
online wreckage it creates…”