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DAN RAMSDEN, CREATIVE DIRECTOR
19 MARCH 2019
THREE MODELS
FOR UX DESIGN
We live in
information.
We live in
information.
“The creative organisation of information
creates new information.”
Richard Saul Wurman
Design + Engineering 4
Information environments
require architecture and
design through:
Design + Engineering 4
Intention and effort
Information environments
require architecture and
design through:
Design + Engineering 4
Intention and effort
in a variety in mindsets,
skillsets and levels of thinking
Information environments
require architecture and
design through:
Design + Engineering 4
Intention and effort
in a variety in mindsets,
skillsets and levels of thinking
to create useful things for
people.
Information environments
require architecture and
design through:
5
This screen is
intentionally blank.
5
This screen is
intentionally blank.
5
This screen is
intentionally blank.
5
This screen is
intentionally blank.
5
This screen is
intentionally blank.
6
7
From “The Elements of User Experience’
By Jesse James Garrett
Skeleton
Surface
Structure
Scope
Strategy
Concrete
Abstract
8
From “The Elements of User Experience’
By Jesse James Garrett
Skeleton
Surface
Structure
Scope
Strategy
Concrete
Abstract
9
Discover
Collect evidence
Define
Build shared
understanding
Develop
Translate into
reality
Deliver
Release, monitor
ind improve
9
H
ow
m
ightw
e…
Discover
Collect evidence
Define
Build shared
understanding
Develop
Translate into
reality
Deliver
Release, monitor
ind improve
W
hatshould
w
e…
10
Understand
1
Create
2
Decide
3
Prototype
4
Test
5
Design + Engineering 11
Always design a thing by considering
it in its next larger context –
a chair in a room, a room in a house,
a house in an environment,
an environment in a city plan.
Eliel Saarinen
Ideas
People
Iteration
Collaboration
C
om
m
unicate
Explicit
Infrastructure
Integrated
architecture
Integration
D
efine
Im
plicit
Designs
Structure
Systems
D
evelop
&
Im
plem
ent
M
ultidisciplinary
TeamsValidation
Networks
Idea
or
concept
Individuals
Im
plicit
Concepts
Research &
curiosity
Ideas
People
Iteration
C
ollaboration
Communicate
Explicit
Infrastructure
Integrated
architecture
Integration
Define
Implicit
D
esigns
Structure
System
s
Develop &
Implement
Multidisciplinary
Team
s
Validation
N
etw
orks
Idea or
concept
Individuals
Implicit
C
oncepts
Design + Engineering 13
Eventually everything connects -
people, ideas, objects.
The quality of the connections is the
key to quality per se.
Charles Eames
DAN RAMSDEN
19 MARCH 2019
#ARRANGEMENT
MATTERS
DAN RAMSDEN
19 MARCH 2019
#ARRANGEMENT
MATTERS

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