1. Case Study: Marketing Advocate
Marketing Advocate Meets Tough
Security and Application Availability
Demands With OpSource
On-Demand Company
Marketing Advocate, Inc. helps organizations of all sizes
convert their websites into powerful relationship building “Meeting client demands for security and availability
systems. The company’s flag-ship solution, Relationship becameabusinessimperative.OnlyOpSourcecoulddeliver
Advocatesm, is a leading-edge SaaS solution for
the assurances we needed in a complete and cost-effective
business-to-business lead development, consumer
package. Now we can focus on our core business without
one-to-one marketing, and membership relationship
development. The company’s resource center system the worry of application delivery.”
enables users to attract more and higher-quality target - Gary Morris
customers to their websites, engage them in a dialogue, CEO, Marketing Advocate
track their site activity and personalize their experience,
and integrate with sales automation and other marketing Customer Profile:
systems. The result is an increase in the average length of Marketing Advocate
a site visit by 50-100%, with highly qualified leads going 1694 Falmouth Road, #101
directly into the hands of an organization’s sales team. Centerville, MA 02632
www.marketingadvocate.com
Marketing Advocate Requirement
With large corporate clients and the demands of Industry:
regulations such as Sarbanes Oxley, Marketing Advocate Web-Based Lead Development Systems
must adhere to strict requirements for security and
application availability. OpSource is SAS70 Type II OpSource Solution:
compliant and meets specific security and performance OpSource Managed Hosting and Application Operations™
standards, enabling Marketing Advocate to cost-effectively
meet its clients’ demands. Because OpSource provides a Key Benefits:
complete, turnkey SaaS package, Marketing Advocate can • Critical data and human security guarantees
focus on its core business and the quality of its software, • Lower total cost of ownership by up to 30 percent
without the worries of application delivery. • Increased competitive advantage with SAS 70 Type II
certification
Complete Solution • 100% application availability and 5 minute response
Marketing Advocate built its business on the Application time for emergencies
Service Provider (ASP) model. Large corporate clients,
• Greater business agility
however, demanded security and data availability
guarantees that the company’s previous hosting provider
could not deliver.
© 2010 OpSource, Inc. All rights reserved. Page 1 of 2

2. YOuR PRODuCT. YOuR CuSTOMERS. YOuR BRAND.
Marketing Advocate must be able to meet the requirements OpSource provides Marketing Advocate with a complete
dictated by its clients—requirements that include SaaS infrastructure that offers high reliability, responsive
application uptime, data security, personnel security, and customer service, increased agility, and a lower total
insurance guarantees. By choosing OpSource as its SaaS cost of ownership compared with server-based software
hosting provider, Marketing Advocate can now maximize models. “For applications like ours, it would be foolish
the competitive strengths of its software, knowing that not to use an on-demand solution,” noted Morris. “The
application delivery is no longer a weak link. “Our clients’ TCO advantage is very compelling and we see the SaaS
expectations for application performance and reliability are model continuing to grow. It’s possible to piece together
extremely demanding,” said Morris. “I know we can count everything that OpSource does, but that approach
on OpSource because of their 100% uptime guarantee and becomes complicated and costly. By providing everything
5 minute response time to emergencies. This is always a we need as a flexible packaged service, OpSource
critical point in any ASP agreements we make. Now, it’s no removes all the headaches, so we can simply focus on
longer a concern—in fact, with OpSource it’s become a real what we do best.”
competitive advantage for us.”
Why OpSource?
Security is also a major factor in winning new business for Marketing Advocate views OpSource as providing important
Marketing Advocate. “All our clients today are concerned competitive differentiation for its solutions—going well
about security,” explained Morris. “Data security is critical, beyond traditional hosting companies with security and
but human security—knowing that proper background performance guarantees that others can’t match. Marketing
checks have been performed and that access privileges Advocate can point to SAS 70 Type II compliance and assure
are tightly controlled—is equally important. OpSource can its largest corporate clients of being able to meet their most
provide a level of specificity with regard to security that we demanding requirements.
need, which a lot of hosting companies can’t do.”
Company Corporate Headquarters
OpSource provides cloud and managed hosting solutions that enable businesses of all sizes to accelerate 5201 Great America Parkway, Suite 120
growth and scale operations while controlling costs and reducing IT infrastructure support risks. More than Santa Clara, CA 95054
500 SaaS ISVs, cloud platform providers, carriers and enterprises rely on OpSource’s expertise, experience and 408-567-2000
agility to operate high-availability, business-critical hosting environments. sales@opsource.net
www.opsource.net
© 2010 OpSource, Inc. All rights reserved. Page 2 of 2