Community Attractiveness Indicators for Newcomers
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The document discusses human capital and strategies for attracting and retaining newcomers and youth in small communities. It introduces the concept of human capital and describes challenges small communities face in retaining skilled workers. It then outlines components of an effective human capital strategy, including attracting newcomers and retaining youth. The CIRRO guidebook is presented as a resource that can help small communities develop strategies to improve their attractiveness through employment opportunities, housing, education and other factors. The document concludes by describing a project that developed indicators to measure communities' attractiveness.
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Community Attractiveness Indicators for Newcomers
- 1. Overview: • Introduction and test your knowledge • What is Human Capital • CIRRO Program • Community Attractiveness Indicators • Resources Available
- 2. First the context… • Census results: Change in Population between 2006-2011 a)My community was growing in population b) My community had no change in population c) My community saw a drop in population
- 3. Population growth in Eastern Ontario, 2006-2011 Legend Less than -10 % to -5 percent to 0 Ontario’s up to 5 percent population grew by to 10 percent 5.7% between over 10 percent 2006 to 2011. Percent Change in Population 2006 to 2011 Census Subdivisions Question 2: My community is at the stage that: a) Newcomer attraction and retention isn’t even on the radar b) Stakeholders in our community are concerned about it but there’s no plan or coordinated action c) We are developing a strategy or plan for newcomer attraction and retention d) We are implementing a strategy for newcomer attraction and retention
- 4. What Is Human Capital? Human capital refers to the attributes of a person from productivity perspectives in an economic context. It is the knowledge, skills and abilities that allow the people working in your community to be productive. Human Capital includes: -Hard skills -Soft skills
- 5. Components for Human Capital Strategy Human Capital Attraction and Retention Strategy Encourage Youth Retention people to stay Newcomers Skill Development longer in job Attraction Training before retirement and Retention Education During the past decade, three key factors have shaped Canada’s workforce:
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- 9. Human Capital in Small Cities and Rural Areas • These shortages in human capital could hamper the economic growth or even the viability of some communities. • There may not be the people and the know-how to retain and grow existing businesses, especially small and medium-sized businesses that have a limited staff.
- 10. The CIRRO Guidebook • Raises awareness about changing demographics and its effect on local economy • Offers strategies and methodology on newcomer attraction and retention • Presents an integrated approach to newcomer attraction and retention • Provides examples and illustrates recommended practices for newcomer attraction and retention for small communities
- 11. Key Characteristics of attractive Community Employment Opportunities Available and Accessible Affordable and Suitable Public Transit Housing Presence of Diverse Positive Attitudes toward Religious Organizations Immigrants, Cultural Social Engagement Diversity, and the Presence Opportunities of Newcomers Safety Presence of Newcomer- Opportunities for Use of Serving Agencies Public Space and Educational Opportunities Recreation Facilities Accessible and Suitable Favourable Media Coverage Health Care
- 12. Project Origin • Conference Board of Canada City Magnets: Benchmarking the Attractiveness of Canada’s Cities • looked at the application of attractiveness measures in a rural context Project Partners •
- 13. Purpose • Generate a tool utilizing indicators based on national and provincial statistics in a number of socioeconomic categories • Enable communities of all sizes to measure and assess their attractiveness to newcomers, benchmarked against comparable communities
- 14. Functionalities • It provides more realistic measures for small communities • It allows comparisons with peers communities • It includes all Census Subdivisions (e.g. township) and Census Divisions (e.g. Districts) in Ontario CSDs by Population size and Metro Influence Zones (MIZ) - 18 different groups
- 15. 7 Theme Areas and 44 Indicators • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
- 16. Theme Averages • The theme are sets or groups of indicators that measure different aspects of a community’s attractiveness. • The theme averages are based on a composite index, where the top ranked community is given a value of 1 and the lowest ranked community receives a value of 0. • In the theme average each indicator was given equal weighting. • For every community two theme averages were created – “ Average (Group)” is the theme average compared to the other CSDs within the group – “Average (Province)” is the theme average compared against all CSDs in the province (432) Quintiles Quintiles • Quintiles is a statistical term where a group is divided into fifths. • Quintiles were used to assist in benchmarking communities against its peers.
- 18. HBM (Example)
- 20. Important note about the Data Data is based on municipal boundaries Number of general practitioners per 100,000 population Municipality A Municipality B Pop 10,000 Pop 10,000 Distance 10 km 1 MD 5 MDs Residents will know that regionally there is a good supply of MDs. As it is a short commute for medical services in a neighbour community. However, indicator may show low value. Local knowledge is important in interpretation.
- 21. Interpretation Start by looking at the theme areas (Group Average) • Generate a radar or bar chart to display this information. • What are the theme areas that the community has the greatest strengths and weaknesses? • Examine the Indicators in those theme areas first. Trying to identify how the community can we build on their strengths, or mitigate weaknesses? Interpretation Now What What Action Planning - to improve The Theme and Indicators values So What Discussion at the community level regarding the data
- 22. Resources How to access the Tool http://www.omafra.gov.on.ca/english/ rural/edr/cirro/index.html The tool is available free of charge to any not-for-profit organization in Ontario. Potential users are asked to complete and submit the “Letter of Agreement”, which is the usage agreement for the tool.
- 23. Data Won’t Tell You What to Do Data Will Help Start A Conversation • Important to understand where our communities stand – relative strengths and weaknesses • Using facts to build community capacity and sustainability • Newcomer integration requires a holistic approach & a strategy We are here to help
- 24. Questions & More Information: Stephen Morris M.A.E.S, Ec.D. Economic Development Specialist Regional Economic Development Branch Ontario Ministry of Agriculture, Food and Rural Affairs 1Stone Rd. West, 3rd SW Guelph, ON N1G 4Y2 Phone: (519) 826-3954 Fax: (519) 826-4328 Stephen.morris@ontario.ca www.omafra.gov.ca/rural