Dan Hare, Head of Customer Service, CommuniGator Topic: Marketing Automation Simplified - The most effective way of building a Marketing Automation audience base - How to group them together - Choosing the right automated campaign type for you - How to pick the right one

1. Dan Hare
Driving Change Through Innovation
Birmingham, 16th September

2. @academyblog
AUTOMATION BEATS
DETERMINATION

9. Engagement
is now key

10. Mailbox Actions

11. info@communigator.co.uk
Latest News
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CommuniGator
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Daniel Hare
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12. info@communigator.co.uk
Latest News
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CommuniGator
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Daniel Hare
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13. info@communigator.co.uk
Latest News
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CommuniGator
Latest News
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Daniel Hare
Latest News
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16. Not Telling
Pubic Training Course
Not Telling
Public Training Course

17. iPhone
Subject = 41
Android
Subject = 38ish

18. Aaron Yates
Your BMW contract
Hi Lee, we wanted to let you know
that your BMW contract finishes on
31st October.

19. [AccountManagerName]
Your [VehicleMake] contract
Hi [Firstname], we wanted to let you
know that your [VehicleMake] contract
finishes on [ExpiryDate].

20. [AccountManagerName]
Your [VehicleMake] contract
Hi [Firstname], we wanted to let you
know that your [VehicleMake] contract
finishes on [ExpiryDate].

21. Behavioural Demographic CRM
Lead Score Location Date
Email Action Industry Purchases
Website Action Size Relationship
Event Booking Role Value
Survey
Response
Seniority Contact

25. For every action,
there is an equal
and opposite
reaction

26. What is the
logical reaction
to a specific
online behaviour?

27. Contact Us
Shopping Basket
Case Study
Pricing Page
Whitepaper
Event Booking
Product Info
Hours
Days
Weeks
Subject Line
Content
Call to Action

28. @academyblog
AUTOMATION BEATS
DETERMINATION