Mobile Websites vs Mobile Apps
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This document discusses the benefits of mobile websites versus mobile apps. It provides statistics on mobile usage and shopping behaviors. For mobile websites, it lists universal compatibility, short development time, integration with content management systems, and mobile search engine optimization as key benefits. Example success stories of mobile websites for Singapore businesses are provided. Mobile apps allow access to device features, offline use, and monetization through in-app purchases. Example success stories of mobile apps for Singapore organizations are also highlighted. The document concludes by identifying industries that benefit from each approach.
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Mobile Websites vs Mobile Apps
- 1. Mobile Websites vs. Mobile Apps What works for you? Kavita Jhunjhunwala | kavita@webspiders.com
- 2. Key Points • State of the Mobile Web • 5 Reasons for Mobile Websites • Mobile Website Success Stories • Mobile Websites | Industries Benefited • Impact of Mobile Apps • 5 Reasons for Mobile Apps • Mobile Apps Success Stories • Mobile Apps | Industries Benefited
- 3. State of the Mobile Web
- 4. travel / restaurant searches result in purchase50%
- 5. mobile users use mobile devices for shopping75%
- 6. mobile searches result in purchase or visit90%
- 7. Browsing “websites” on mobile is tough!
- 8. Mobile website makes a lot of sense
- 9. Reasons why your brand should opt for a Mobile Website 5
- 10. Mobile Websites | Benefits • Universal compatibility • Shorter go-to-market time frame • Integrate with central CMS • Excellent reach with mobile SEO • Higher conversions than web sites
- 12. Marina Bay Sands
- 13. 1. Website allowed guests book rooms. 1. Site was fully optimized for smartphones. 2. Why mobile site: Universal compatibility with all types of smartphones. Marina Bay Sands
- 14. Singapore Post
- 15. Website offers information on POPStation. Visitors can vote on new POPStation locations. Why mobile site: It would be troublesome for visitors to download an app just for some information. Singapore Post - POPStation
- 17. Blog is optimized for latest versions of leading mobile operating systems. Google Analytics code integrated into blog. Why mobile site: Integrating Google Analytics into the blog allowed site administrators to track unique visits. Singapore Polytechnic - Buzz
- 18. Industries that Benefit from Mobile Websites
- 19. Mobile Websites | Industries Benefited • Online retailers • Hotels and F&B • Ticketing & Events sites • Travel & Attractions
- 20. Impact of Mobile Apps
- 21. mobile users would scan mobile tags to get discount coupons30%
- 22. smartphone owners use their mobile devices to shop 80%
- 23. mobile apps developed in the last 3 years 300,000
- 24. Reasons to use mobile apps for your brand 5
- 25. Mobile Apps | Benefits • Accessing device-specific features • Offline access • Seamless user experience • Long-term engagement • Steady revenue through micro-transactions
- 27. App allows users to instantly report fires and natural disasters. Every message is stored in back-end database for analytics Why mobile app: It allowed citizens to quickly ask for assistance in times of need, with a single tap. Singapore Civil Defence Force
- 28. App allows visitors to browse through list of available discounts and special offers. Offers are sorted according to location of dealer. Why mobile app: It allowed retailers to send offers to customers, when they were close to the retail stores. NETS
- 29. App allows service buyers and service providers to connect. All payments handled securely through the app. Why mobile app: LUCKiLINK uses GPS to inform buyers about local service providers, which can only be done with app. LUCKiLINK
- 30. Users can submit data through forms. App specifically supports iPAD. Why mobile app: Users needed to create forms and submit data on the move, and could only do so comfortably on an iPad native app. Fuji Xerox
- 31. Mobile Apps | Industries Benefited • High engagement brands • B2B enterprises • Online reservation agencies • Gaming
Editor's Notes
- Please add presenter’s name after the title along with email address Include event logo on the right hand top corner
- Change the blue fill to black and give red text within. Idea is to use WS branded colors throughout the presentation
- If you are running a business in either of those two industries without a mobile website, then you are definitely missing out on a lot of customers, and consequently, revenue. http://marketing.anchormobile.net/blog/bid/202428/Mobile-Marketing-Statistics-2013-That-Will-Blow-Your-Mind
- How much do you invest in promoting your products and services on mobile media? If your investment in promotions via mobile sites is still a small fraction of the total marketing budget, now is THE time to change that. After all, if you are NOT reaching out to those prospective consumers, you can be certain that your competitors are. KJ: Change the colors of text throughout the ppt to stick to WS branding . SPECIFY SOURCE IN EACH OF THESE FACTS. ALSO ADD ANOTHER SLIDE WHICH GIVES SOME STATS ON THE POSITIVE SIDE FOR MOBILE SITES (NOT APPS) . THEN TRY TO GET STATS ON HOW MANY FORTUNE 2000 COMPANIES DO NOT HAVE MOBILE SATS OR SIMILAR http://marketing.anchormobile.net/blog/bid/202428/Mobile-Marketing-Statistics-2013-That-Will-Blow-Your-Mind
- That means you have a much greater chance of selling something from your product catalog on a mobile site than on the site developed for desktop web. http://marketing.anchormobile.net/blog/bid/202428/Mobile-Marketing-Statistics-2013-That-Will-Blow-Your-Mind
- Websites designed for Desktop web do not scale well on mobile devices. Links are too small to tap and navigation is a mess.
- Navigation systems of mobile sites are especially designed for mobile devices. Links are larger and easy to tap. Also, sites scale well to fit the device screen, whether the user is using a smartphone or tablet device.
- AFTER THIS SLIDE…PLEASE PUT SOMETHING PUT A NON-MOBILED SITE ON AN IPHONE SCREEN AND THEN IN THE NEXT SLIDE, PUT ONE OF THE MOBILIZED WEBSITE BY WEB SPIDERS (MBS WOULD BE PERFECT WHICH IS WHERE THIS PRESENTATION IS BEING HELD)
- Mobile websites work wonders when you are trying to make a great first impression. Think about it – if someone has just heard about your brand, why would they want to download an app to know more about your products? What you need is a mobile site that people can visit by simply clicking on a link or scanning a QR code. Make a great impression with a well-designed site and you can hope to turn quite a few of them into customers, from the first visit itself. You can build a mobile site from scratch and have it up and running in just a few days. This is something you cannot expect from an app. After you develop it, you have to upload it on an app store and wait for approval. If you need to update business data frequently and make it available to visitors, then go for a mobile site without a second thought. It will let you instantly make new updates available to visitors. Use mobile SEO techniques to let search engines find your site. Again, this is something you can only do with a mobile site. App stores will at most allow you to add a few tags.
- http://www.webspiders.com/case-mbs
- http://www.webspiders.com/case-mbs Marina Bay Sands wanted to reach out to guests using different kinds of smartphones. While a mobile app would only be compatible with a single platform, the mobile site offered them universal compatibility, allowing for maximum reach among prospective guests.
- http://mypopstation.com/home.html Downloading an app just to find some information and cast votes would be too much of a hassle for visitors. Singapore Post opted for a mobile website instead, to create a great first impression on the visitors and provide information on this new parcel delivery system they could use.
- http://m.sp.edu.sg/sp Implementing Google Analytics in the blog allowed Singapore Polytechnic to track the number of unique visits to their blog, as well as find out about the browsing behaviour of visitors. Furthermore, there were excellent SEO benefits, which an app would never be able to provide.
- Build a mobile app that allows users to scan tags and you can expect more customers, simply for the hassle free experience.
- That means you can access device-specific features to make shopping a much easier process, thereby gaining customers.
- That means if you haven’t developed one yet, your competitors probably already have!
- AFTER THIS SLIDE…PLEASE PUT SOMETHING PUT A NON-MOBILED SITE ON AN IPHONE SCREEN AND THEN IN THE NEXT SLIDE, PUT ONE OF THE MOBILIZED WEBSITE BY WEB SPIDERS (MBS WOULD BE PERFECT WHICH IS WHERE THIS PRESENTATION IS BEING HELD)
- Mobile apps come in handy when you need to utilize device-specific features like the camera, GPS, or the accelerometer. For instance, you may allow users to take a photo using the camera and then shake the device to apply different effects to the photo. This is not something you can accomplish with a mobile website. Users must connect their mobile devices to networks, to access mobile websites. However, apps are downloaded to the mobile device itself and can be accessed even when Internet connection is not active. You can offer a ton of graphical enhancements in an app and still make it run smoothly on a mobile device, as long as the device itself is sufficiently powerful. This can never be done with a mobile website, since incorporating too many graphical enhancements will invariably slow down the site. If you have developed a mobile app that is fun to operate, you can expect users to run it repeatedly. if you have enabled micro-transactions in the app, you can earn a steady stream of revenue from the app.
- Singapore Civil Defence Force decided to develop a mobile app instead of a mobile site, so that citizens would have the option of quickly asking for help in times of need.
- Nets opted for an app instead of a mobile site, since it would allow them to send information about deals and special offers to customers, when they were close to the retail store.
- LUCKiLINK needed to access GPS of the mobile device, in order to help service buyers link up with local service providers. This could only be done through a native app.
- Fuji Xerox wished to allow customers to provide information about their needs, as well as feedback, when they were on the move.