Presentation by Mario Castillo, Regional Organizing Lead in the Houston-Gulf Coast region for Enroll America, at the Sept. 30, 2013 83rd Texas Post-Legislative Conference hosted by One Voice Texas, United Way of Greater Houston and the Harris County Healthcare Alliance.
5. GCA is a special project of Enroll America, a
nonpartisan nonprofit. We are dedicated to
maximizing the number of uninsured
Americans who enroll in health coverage made
available by the Affordable Care Act.
6. 6
51%
Lack of awareness provides opportunity for education with effective
messaging
Source: Kaiser Health Tracking Poll:
September 2013
Of Americans say they don’t
have enough information
about the law to understand
how it will impact their
families
11. • Hold 1:1 meetings with stakeholders,
etc.
• Collaborate with elected officials, non-
profits, and community organizations
• Organize presentations and training
sessions
• Train volunteers and fellows for
consumer outreach
• Manage events and presentations
organized by fellows and volunteers
12. Data entry
Run canvasses
Run phone banks
Staffing events
Recruitment
Organize house parties
14. 14
Uninsured by State
<230K 230K -
600K
600K -
1.1M
1.1M+
Number of Uninsured
CA
TX
FL
NY
IL
GA
NCOHPA
NJMI
AZ
VA
Rest of
the U.S.
67% of uninsured live in 13 states
Source: Census Bureau, Current Population Survey, March 2011 and 2012
15. 15
Age:Gender:
Ethnicity:
Income
(as % of Federal Poverty Level):
Male
54%
Female
46%
<138
53%
%
139-400
39%
19-25
18%
%
<18
14%
%
26-34
18%
%
35-54
37%
55-64
13%
400+
8%
White
45%Latino
32%
Af-Am
15%
Other
8%
Source: Enroll America, 2013
16. • Zip codes:
Boundaries are
drawn along zip
code lines
• Target density:
Each turf is
equally weighted
by consumer
targets
22. Community partnerships
◦ Existing community organizations
Grassroots campaigns
◦ Consumer outreach with enrollment component
Phone banks
Block walking
Tabling
Faith-based outreach
Presentations to groups and organizations
23. Collaborative outreach with educators and
navigators
Use of Harris Health Alliance’s master
calendar to notify consumers
Directing navigators to identified areas of
need
24. Building volunteer base
◦ Recruiting team leaders
Lack of community based staging locations
Rogue organizations
Phrase:As you may know, in 2014 there will be new health insurance options for you if you need insurance. Most people now have health insurance through their jobs, and that will not change. But if you do not have insurance or if you lose insurance, you will be able to find a quality health insurance plan that fits your budget. But there is skepticism: 38% do not think they would find a plan they could afford.33% do not think they would find a plan that covers all the care they need.
In Texas, this also means we will have several field organizers (20) and local regional organizing leads (4ROL)We want to focus the intensity of limited resources in the parts of state where we can make the most impact. That being said, we also want to make sure there is someone accountable to every part of the state, so if there are some motivated volunteer leaders and partners outside of our Tier 1 areas, there will be support for them.
STATE MISSING FROM PIE CHART
Similar to national figures, but different in a few key areas. Slightly smaller rate of uninsured children than national (14% vs. 16%)Ethnicity distribution varies from county to county wildly
Base file, plus data from field, plus partners data gives us our database
Base file, plus data from field, plus partners data gives us our database