Architect Vinu Krishnawswamy identifies technology hurdles that digital marketers are currently facing and offers creative solutions that not only resolve these challenges, but also embrace creative and strategically sound applications of technology.
17. Experience Lab 2017 | 11.08 – 11.10 2017
What Are Chatbots?
! Simple AI systems that you interact with via text
! Uses NLP, AI, Search and Cloud
! Not just for Customer Service
19. Experience Lab 2017 | 11.08 – 11.10 2017
Why Should You Care?
Familiar experience for users
Inherent idea of a session
Drive traffic to relevant content
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How to Start: Chatbots
! Define Goals
! Create good use cases
! Start small
! “Give me latest insights on
tax reform.”
! “Subscribe to tax
newsletter.”
! Maybe an internal tool first
22. Experience Lab 2017 | 11.08 – 11.10 2017
Why Accessibility?
1 in 10
In US Census 2010
reported severe disability
8.1million
have difficulty seeing
7.6 million
have difficulty hearing
15.1have a cognitive impairment
million
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Design
! Beautiful and Accessible are not mutually exclusive.
! Ideal to start with it
! Design for Accessibility
! Contrast
! Large Click/Touch Zones
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What Goes into Accessibility?
! Content
! Easily understandable
! Alt tags for images
! Transcripts for videos
! Avoid
! “Click Here” links
! HTML tables
31. Experience Lab 2017 | 11.08 – 11.10 2017
Why Should You Care?
No longer a minority audience
Easier to use website for everyone
Improved SEO
More intuitive and engaging interactions
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D
What’s Next?
Why Don’t You Just Ask?
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Can Voice-Assistants Help
with Accessibility?
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Why Should You Care?
New avenue to reach your clients
Make your brand a part of your clients’ daily routines
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How to Start: Voice Assistants
! Focus on Targeted “Tasks”
! Deliver Latest News/Insights
! Eg: In Amazon Echo, integrate with “Flash Briefing” – only needs an RSS feed
! Read an article summary
! Find contact information
! Find office addresses
42. Experience Lab 2017 | 11.08 – 11.10 2017
Why Should You Care?
Data breaches cause bad publicity
Negative impact on clients perception of organization
Downtime and inability to access critical information
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How to Start: Security
! Create a process to manage your CMS/Marketing passwords
! Delete “users” when they leave your organization
! Consider protection against DDoS attacks
! Conduct an audit/drill so you have a plan
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Homework
! Make sure you conduct an audit of your security & create a
communications plan
! Accessibility is a must-have. Put your site through a screen reader
! Determine if you can use “conversational” technologies to engage