This document provides mobile app usage data, online traffic statistics, and audience metrics for Absolute Radio Network. Key points: 1) Absolute Radio's mobile app installs increased year-over-year, with over 193,000 installs in Q4 2012 across various mobile platforms. 2) The network saw growth in both active mobile app users and sessions in 2012. Station Players was the most used app with over 200,000 active users in December 2012. 3) Online traffic to Absolute Radio sites and YouTube videos increased throughout 2012 across various metrics like unique visitors, page views, and video views. 4) Audience awareness and reach of Absolute Radio Network grew in the UK, with prompted awareness rising to

1. Absolute Radio Network
Worldwide Mobile App Installs (000s)
iPhone Android Nokia BlackBerry Windows
15
12 8
8 24 11
20 8
8 8 18 10 29
36 121 47 11 22 17
25 12 13
59 14 20
38 54
149 48 19
41 45 69
60 12 9
101 10 27
59 45
58 55
13
9
193 196 204
183 179 178
154 158 147
134 142 139
106
5
39 10
15
2009 2009 2009 2010 2010 2010 2010 2011 2011 2011 2011 2012 2012 2012 2012
Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
Source: Respective app stores

2. Absolute Radio Network
Worldwide Mobile App Usage
Active Users (000s) Sessions (millions)
332
307 305 309
300
290 295 286 290
276 2.42
2.26 2.27
253 2.11
246 2.08 2.04
1.92 1.97
1.83
1.70
1.56 1.58
Oct 2012
Nov 2012
Oct 2012
Nov 2012
Jan 2012
May 2012
Aug 2012
Sep 2012
May 2012
Aug 2012
Sep 2012
Dec 2012
Dec 2012
Mar 2012
Apr 2012
Mar 2012
Apr 2012
Feb 2012
Jan 2012
Feb 2012
Jun 2012
Jul 2012
Jun 2012
Jul 2012
Sources: Spodtronic and Flurry

3. Absolute Radio Network
Worldwide Mobile App Active Users (000s)
Station Players Other Apps
92
86 88 93 77 68 75
74 81
70
42 38
241
220 217 216 222 211 207 221 219 211 209
206
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012
Sources: Spodtronic and Flurry

4. Absolute Radio Network
Worldwide Mobile App Visits from iPads
iPad App Visits %
21.8
17.8
16.4 16.1
15.5
8.8 9.2 8.8
8.5 8.2
Live Scores Station Players
Aug-12 Sep-12 Oct-12 Nov-12 Dec-12
Source: Google

5. Absolute Radio Network
Total Account Registrations (000s)
Legacy Desktop Mobile
1,200
1,000
800
600
400
200
0
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012
Source: Internal server logs

6. Absolute Radio
Worldwide YouTube Video Views (000s)
744
575 562
537
510 501
452 453
433 422
398
352
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012
Source: YouTube

7. Absolute Radio
Worldwide YouTube Activity
Likes Comments Shares
3,000
2,757
2,500
2,000
1,500
985
1,000
500 374
0
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012
Source: YouTube

8. Absolute Radio Network
Worldwide Online Unique Visitors (000s)
557 550
532 529 534 533 536
514 520 507 515 508
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012
Source: Piwik

9. UK Online Unique Visitors (000s)
Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12
614
544 529
427
395
279 263
183
154 148 130
87 76 68
Source: UKOM

10. Absolute Radio Network
Worldwide Site Traffic
Visits (millions) Page Views (millions)
7.1
2.1 2.1 2.1 6.6
2.0 6.5
2.0 2.0
1.9 1.9 1.9 6.1 6.0
1.8 1.8 5.8 5.8 5.8
1.8 5.6
5.4 5.3
4.9
Nov 12
Nov 12
Sep 12
Sep 12
Jan 12
May 12
Aug 12
Oct 12
May 12
Aug 12
Oct 12
Apr 12
Dec 12
Apr 12
Dec 12
Feb 12
Mar 12
Jan 12
Feb 12
Mar 12
Jun 12
Jul 12
Jun 12
Jul 12
Source: Google

11. Absolute Radio
RadioPlayer
Unique Visitors (000s) Visits (000s)
906
301 861 866 852
293 839
283 282 278 278 811
270
262 262 261 746 761 780 765
732
248 689
228
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
12 12 12 12 12 12 12 12 12 12 12 12 12 12 12 12 12 12 12 12 12 12 12 12
Source: Google

12. Absolute Radio
Social Media
Total Facebook Likes (000s) Total Twitter Follows (000s)
Absolute Radio Other Network Pages Absolute Radio Other Network Profiles
19
18
132 135
123 128 20
114 119
111
103 107 16
87 95 98 15
14
12 13 13 80
71
10 11
9 57
46
96 98 100 103 105 106 36 39
75 77 79 80 84 90 30 31 33 34
22 27
Feb 12
Feb 12
Jun 12
Jul 12
Nov 12
Jun 12
Jul 12
Nov 12
Sep 12
Sep 12
Jan 12
May 12
Aug 12
Oct 12
May 12
Aug 12
Oct 12
Apr 12
Apr 12
Dec 12
Dec 12
Mar 12
Jan 12
Mar 12
Source: Facebook and Twitter

13. Absolute Radio Network
Facebook Talking About (000s)
Jan 12 Feb 12 Mar 12 Apr 12 May 12 Jun 12 Jul 12 Aug 12 Sep 12 Oct 12 Nov 12 Dec 12
40.0 38.0
35.0
30.0
25.0
20.0
15.0
10.0 8.9
7.6
5.0 3.5
0.0
Absolute Breakfast 80s Others
Source: Facebook

14. 10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
0.0
Oct 08
Nov 08
Dec 08
Jan 09
Feb 09
Mar 09
Apr 09
May 09
Jun 09
Jul 09
Aug 09
Sep 09
Oct 09
Nov 09
Dec 09
Jan 10
Feb 10
Mar 10
16+
Apr 10
May 10
Jun 10
Source: Harris Interactive 16+ UK Online Omnibus (three-month roll)
Jul 10
Aug 10
25-54
Sep 10
Oct 10
Nov 10
Dec 10
Jan 11
Feb 11
Mar 11
Apr 11
May 11
Jun 11
25-54 London
Prompted Awareness
Jul 11
Aug 11
Absolute Radio Network
Sep 11
Oct 11
Nov 11
Dec 11
Jan 12
Feb 12
Mar 12
Apr 12
May 12
Jun 12
Jul 12
Aug 12
Sep 12
Oct 12
Nov 12
Dec 12
36.6
45.1
56.5

15. National Prompted Awareness
Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12
90
80
74.4 72.8
70 66.6
58.6
60
48.8
50
44.1
40.3
40 37.9 36.6
29.5
30
23.4
19.8 18.8
20 17.3
10
0
Source: Harris Interactive 16+ UK Online Omnibus (three-month roll)

16. London Prompted Awareness
Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12
90
80 77.9
72.0 71.7
70 68.0
66.2
60
51.4 50.2
50
45.8
43.7
41.7 40.4
40
30
20
10
0
Capital Kiss Heart Classic FM Magic Absolute LBC Talk Sport Smooth Xfm Absolute
Network Radio
Source: Harris Interactive 16+ UK Online Omnibus (six-month roll)

17. Absolute Radio Network
Weekly Reach (millions)
W4:11 W3:12 W4:12
3.4
3.3
3.0 2.9
2.9 2.8
1.4 1.3
1.1 1.1 1.1 1.1
Total 10+ Total 15+ London 10+ London 15+
Source: RAJAR

18. Absolute Radio Network
Monthly Reach (millions)
W4:11 W3:12 W4:12
5.8
5.6
5.2
4.9 5.0
4.7
2.2 2.1
1.8 1.9 1.7 1.8
Total 10+ Total 15+ London 10+ London 15+
Source: RAJAR

19. Absolute Radio Network
Weekly Hours (millions)
W4:11 W3:12 W4:12
24.4
23.5
19.0 19.8 18.8 19.2
11.3 10.6
7.8 7.7
7.0 6.6
Total 10+ Total 15+ London 10+ London 15+
Source: RAJAR