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IS
worth it
ONTHEGRID
@onthegridagency
Ultimately, it’s
all about growth
WE ARE BIG FANS!
LOGO CONTESTS AVERAGE
$1.46
per logo
YOU CAN’T GET
THAT MUCH
CREATIVE VALUE
ANYWHERE ELSE
let’s talk
about these
contests
CONTEST #1 CONTEST #2
contest #2
blew us
away!
124designers
536logo
designs
4days
in
I think that qualifies as
a boatload
we sure
love our
winning logos
j
236designs
submitted on
the last day
87 “newbie”
designers
were asking
for
feedback
WE even HAD a
mild panic attack
on day 2
HOW a 99designs logo
contest works
You’ll learn
how much effort it
takes to run a
successful contest
You’ll learn
how much you should
pay to get the quality
you need
You’ll learn
...to help you
decide...
Is 99designs
worth it?
so What is 99designs?
You can get dozens of
designers to work on
your project instead of
just one designer
GET
a new logo, web design,
or more...
THEY HELP YOU
host a contest
just fill out
a design
brief
designers start
competing
submitting designs
1
2
3
4
5
6
7
DAY
you give
feedback and
rate their
designs
1
2
3
4
5
6
7
DAY
this
continues for
4 days
1
2
3
4
5
6
7
DAY
select 6
finalists for
3 more days
of designing
1
2
3
4
5
6
7
DAY
best
design
wins
j
WINNING designer gets paid
remember how we paid a
lot more for our
2nd contest?
CONTEST #1 CONTEST #2
we wanted to attract
way better designers
but at end of
day 2... not
many experts
1
2
3
4
5
6
7
DAY
we panicked
1
2
3
4
5
6
7
DAY
j
OnTheGrid
r
we called it a
night
1
2
3
4
5
6
7
DAY
and then day 3,
the contest
picked up steam!
1
2
3
4
5
6
7
DAY
it felt like
christmas
morning
1
2
3
4
5
6
7
DAY
1
2
3
4
5
6
7
DAY
Every time we
checked...
new high-quality
designs were
pouring in
so what
happened?
tripled
1
2
3
4
5
6
7
DAY
On day 3, the
# of expert
designers
by day 4, we had
so many good
designs to
choose from...
1
2
3
4
5
6
7
DAY
our panic
turned to
pure joy!
when the dust
settled, we had
538 designs
total
1
2
3
4
5
6
7
DAY
say... “expect ~90
designs”
we also worked
hard
80pieces of feedback
we gave designers
10xa day
checked our contest
25hours managing each
contest
we spent
SO what
were the
results?
208
designs
$299
contest
536designs
$799
contest
$299
contest
$799
contest
52designers
124designers
$299
contest
$799
contest
13
experts
30experts
$299
contest
$799
contest
$1.44
per design per design
$1.48
so is 99designs
worth it?
Learnings
definitely yes
how much should you
pay for your contest?
Learnings
we recommend paying
$799 if you can afford it
#1
we also recommend lower
priced contests if your
budget is tight.
“work hard for your
designers and they’ll
work hard for you.”
GET STEP by step instructions
bit.ly/perfectbusinesslogo
follow us!
ONTHEGRID
@onthegridagency
contact us!
need a gROWTH
marketing
agency?

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Is 99designs worth it?