Nowadays, internationalization is a key factor for success in the gaming field. And even though localizing your games in new languages can turn out to be quite a lucrative move, there are some points you should always consider when entering a new market. In other words, not taking the relevant issues into consideration can turn internationalization into a very costly and hardly profit-making affair. An introduction to the most common pitfalls.

1. Business Talks - July 8th, 2010 Localization pitfalls - What publishers should consider when entering new markets

5. Overview: Online Games in Latin America The Latin American market is especially driven by Mexico and Brazil, with a combined 75% share of the overall Latin American market value. Source: PricewaterhouseCoopers 2010. in US$ millions +19.7% p.a.

6. Overview: Online Games in Latin America The access to broadband internet is largely expanding in Latin America, with a nearly doubling number within the past two years. Source: PricewaterhouseCoopers 2010. connected households in %

7. Overview: Online Games in Asia/Pacific Key markets used to be especially Korea and Japan, but China already reached the size of both markets in 2007 and will account for nearly 80% of the turnover made in 2014. Source: PricewaterhouseCoopers 2010. in US$ millions +27.3% p.a.

13. Avoid:

18. Internationalizing to Brazil – Step by step guide Step #1: Localization Get your game localized to Brazilian Portuguese by experienced game translators Not by these guys:

19. Internationalizing to Brazil – Step by step guide Step #2: Age ratings Option A: Register with Department of Justice, Rating, Titles and Qualification (DJCTQ) in order to receive the mandatory rating for your game Option B: Use a .com domain

20. Internationalizing to Brazil – Step by step guide Step #3: Lotteries Option A: Get lottery license after registration with Brazilian Ministry of Justice. Option B: Exclude Brazilian users or make international tournaments only

22. Internationalizing to Brazil – Step by step guide Step #5: Google Orkut Even though facebook is on the rise, Google Orkut is still the no. 1 social network in Brazil, so linking your game with Orkut or Google features will maximize social media success

23. Internationalizing to Brazil – Step by step guide Step #6: Marketing Using local contacts is important for marketing. Brazilians are very passionate about games and will be happy to promote your game on blogs or personal websites for free or for a little incentive.

25. Thank you for your attention! Have a great time at the GCO and enjoy the party tonight! Please feel free to download this presentation from http://slideshare.com/jayanda