#CX #Brands #Content #Mobile #EmployeeEngagement #AI #Chatbots #AR #VR #Measurement

1. 2017
Digital
Trends

2. It’s all
about you
The days of cut-price competition
are dead. Customers now expect you
to recognise them, and to provide
personalised experiences at every
stage. So, use your technology to
leverage the competitive advantage.
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3. Be Brand
New
Don’t be afraid to see and to use
digital technology differently.
Brands with the boldest ideas still
enjoy cut-through. And the rewards
that come with maximum awareness.
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4. Think
QUAL
not
QUAN
The longer the journey, the more engaged the
customer. So, don’t just add content, add more
relevant, more engaging content. Answer their
needs, answer their questions.
Become the journey and the destination.
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5. Mobile’s not new, but it’s now the
most common, most frequent
starting point for customer journeys.
So, put mobile at the heart of all
you do. With Google’s new focus on
a mobile-first index, it might be the
smartest move you could make.
Mo’
Mobile
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6. Empower to
the People
We live in the most socially
connected, most technical age of all.
Employees now share and learn
and influence as never before.
Entertain, inform and above all
empower them to go further,
and you’ll reap the rewards.
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7. Bots, your new BFF
Conversations and personalities
count. These are the factors
that need to sit at the centre
of your marketing automation.
Chatbots are the accepted face
of the future and can help you
unlock the audience, rather
than turn them away.
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8. Everything
will change
The rise of AR, VR and AI will reshape
our world in ways we’ve yet to imagine.
Customers are drawn to innovation and
excited by the future. Open your eyes to
new possibilities and there’s no end to
where your brand can go.
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9. Measure
it allGoogle analytics led the way, but
today’s tools and algorithms provide
unparalleled customer insight.
Now you can ask the right questions
and access the right answers at the
right times. What are you waiting for?
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