Baby products are at the top of Chinese parents’ priorities, even before their birth
Read more
https://cosmeticschinaagency.com/baby-personal-care-market-china/
Chinese babies are getting more spoiled than ever. Over the last few years, China baby care market has witnessed rapid growth, with the abolition of the one-child policy and the increasing purchasing power of Chinese families.
9. SWIPE
3. INCREASED DEMAND RESULTED IN A SURGE OF NEW
FOREIGN BRANDS AS WELL AS IN THE EMERGENCE OF
HIGHLY COMPETITIVE LOCAL BRANDS.
10. SWIPE
4. FIERCE COMPETITION URGED AUTHORITIES TO CONDUCT
MORE THOROUGH CHECKS AND IMPLEMENT STRICTER
REGULATIONS.
11. SWIPE
5. EFFECTIVE FROM JULY, 2022, REGISTERED BRANDS WILL BE
RECEIVING THE GOLDEN SHIELD AS A SAFETY PROOF. TMALL
URGED ALL ITS BRANDS TO OBTAIN THE LABEL BY MAY 2023.
16. SWIPE
4. THE DEVELOPMENT OF E-COMMERCE, HIGH QUALITY
SERVICE AT EACH POINT OF CUSTOMER JOURNEY AND WELL
PROTECTED CONSUMER RIGHTS MADE THEM SPOILT AND
DEMANDING.
17. SWIPE
5. THE DEVELOPMENT OF NATIONAL PRIDE ALONG WITH
REMARKABLE ECONOMIC GROWTH MADE THEM
UNFORGIVING.
18. UNLIKE IN 2009, AS J&J LOST
TRUST THIS TIME, IT GOT
SUBSTITUTED WITH OTHER
BRANDS WHO HAVE IT.
SWIPE
19. SWIPE
IN 2022, SAFETY IS THE TOP CONCERN
IN BABYCARE CONSUMPTION IN CHINA.
PEOPLE ONLY BUY WHAT THEY TRUST 100%,
WITHOUT A CHANCE OF DOUBT.
20. DON’T FORGET TO GIVE A SMALL LIKE J
THANK YOU!
Prefer to follow these news on Instagram? I am @chinamarketing.cosmetics