1. Battle of the old and new
The Beatles vs One Direction
Saturday, 31 August 13

2. (1964) The music video for the Beatles song ‘And I love her’ begins
with a close up of a screen, demonstrating the technologies used. This
would have been seen as a very impressive and ‘modern’ start to a
music video.
(2012) Meanwhile, the music
video for One Direction’s song
‘Kiss You’ begins with a film
countdown on screen. This
links back to older videos and
gives a sense of time to the
video.
Saturday, 31 August 13

3. The Beatles are then portrayed using a wide shot, to
demonstrate their instruments and the ‘modern’ props
in the background. The layout is kept simple and the
attention is primarily on the music.
One Direction are also portrayed in
this way, but due to their lack of
instruments, dance moves are put
in place, with the aid of backing
dancers. This could demonstrate a
shift over time in the importance of
the physical music.
Saturday, 31 August 13

4. Here, each band member has a number of frames
to themselves as a way of conveying their
personalities to the audience, showing them not
just as a band, but as individuals also.
However, this is not the case in this
music video as atleast two of the band
members are always present in the
background. This is an interesting take
on how we view members of a band in the
modern day.
Saturday, 31 August 13

5. An interesting technique used in
both of the music videos, is the
zoom out of the music video set to
show all of the equipment and set
up as it looks in real life.
The way that we see this in both
videos from such different
periods of time (nearly 40 years
apart) clearly shows that music
videos from today do still draw
inspiration from older and more
classic music videos.
Saturday, 31 August 13