6

1. Production
Reflection
Oliver Frost

2. Process
In these screenshots I have made the logo for my clothing
brand. I chose the name “All Four” because it is a name of a
card game. I drew them with the my drawing tablet and the
paintbrush tool. I found a photo of the card suits and some font
called Gill Sans made it 72pt and ultra bold on the text. I chose
this font because none of the other fonts in my pre-production
went well with the logo design and the fonts didn’t fit well
inside the card suits. Also a thicker font works better the card
suits as they are quite thick symbols and the colours. I also
used 2 different versions of red and black. One for the outline
and one for fill colour. I then drew outlines of the font and the
card suits with the paint brush. I then used the magic brush
tool and the paint bucket tool on the outlines and coloured in
the text and the card suits. I finished the logo off by creating a
box at the the top with the word ”All”. I used the rectangle
shape tool and the same font as the “Four” text and out lined
them both with the paint brush tool. I then used the magic
brush and paint bucket tools only on the rectangle because I
liked the outline of the text on a black background. I really
like how this turned out because I think red and black is a
really good combination and its even better as it is based on
playing cards with their main colour scheme of red and black.

3. Process
Here I created a hoodie design similar to my
experiments. I ended up swapping around the
text and the logo and also changed the font of
the text. I chose the font because it is the same
font as my logo and that it would fit with my
brands aesthetic. I also created a logo similar to
the one on the experiment but I ordered the card
suits in the order of my logo which I drew. I
took the text and the alternate logo, renderized
them and used the magic brush tool to get rid of
the background to put on the hoodie. This was
helpful as I could get rid of the background of
any photo so I could put it on any of my
products. The text and the logo is supposed to go
on the sides of the hoodies. I really like the
designs of these hoodies but I do prefer the
experiments due to the font used in them.
However if I used the same font for this as my
experiment it would really go with the aesthetic
of the brand and would stand out. The font will
become identified with the brand.

4. Process
Here are two different t-shirt designs that
I created. I found some template from
Vector Stock. The white one is a plain
card suit logo that I drew with my
drawing tablet and the paint brush tool. I
drew these close to the order of my logo
because I didn’t want to have the red
heart under the red diamond as that
wouldn't of looked correct and I didn't
want to change the heart to a black as that
wouldn't of gone with the logo order. For
the black t-shirt I just took my logo of my
brand and put it in the middle of a black
t-shirt template. I like both these t-shirts
designs because they are simple but they
look good as the colours contrast well
with each other.

5. Process
• Here I created t-shirt designs that
have different colours. To do this I
took the logo that created for my
white card suit t-shirt and used the
levels setting. I turned the level
down to white and turned it up to get
black. I then put the logo on two red
t-shirts and then used the
hue/saturation settings to change
them into different colours. This was
helpful because I could change the
colours anyway I want which meant
I could create even more colour
combinations. A strength is that these
colours gives customers a good
variety to choose from. A weakness
is that my customers may want more
colour combinations as I don’t have
the same colour combinations with
the black and white logo.

6. Process
• Here I created a webpage for my brand. I
started off by using the rectangle tool to
create the the top bar and all the boxes that
will have my products in. I found a picture
of a shopping bag on Google images and
traced over it with the brush tool. I then
took some of my products and put them in
the boxes. I used the ruler tool so that my
products will be lined up properly so that
they fit the boxes well and they line up
with the other products. I finally used the
text tool to tell people what products I will
be selling on the website and that there are
more products on the website. I ended up
not sticking with my pre-production layout
as it didn’t fit with the aesthetic of my
brand which made me change the colours
of the layout as well. My webpage is quite
different to other clothing brand websites
as they normally have a large picture at the
top and then further down it goes the more
sections it splits of into. I have chosen to
have the top of my webpage to be split into
different sections so I could show off more
of my products so my audience can decide
what to buy.

7. Process
For this t-shirt I took my suits t-shirt logo
and duplicated them next to each other and
merged the layers of all the suits. Then I
duplicated them again as a big row but
upwards and downwards so they covered
the t-shirt. Then I used the quick selection
tool and covered the t-shirt and inversed it.
This meant I could rub out the outside card
suits and it would just be on the t-shirt.
Finally I put my logo on the pocket of the t-
shirt to make sure it qualifies as my brand.
Overall I really like this design because its
quite jazzy and I like the repetitive logo. A
strength is that I learnt about a new tool on
Photoshop and I made another design from
this. A weakness would be that I would of
liked to add some creases to the armpit area
of the t-shirt to make it look better and
realistic.

8. Reflection
• Strengths of my products are that I like all the designs I have created
because they are simple but have a effective with a mixture of hip
hop and Japanese street fashion style. Also the aesthetic of my brand
is very clean and is quite unique compared to other clothing brands.
Also the webpage is very stylish as the colours and the products work
well together as due to the aesthetic of the brand as a whole and that I
have a different layout to my webpage compared to other webpages
which are all quite similar. Weaknesses of my products is that there
isn’t much on the products and that could put people of my products.
Also I haven’t created that many products that have originality to
them, for example I made the pocket card suit t-shirt and just
recolored the t-shirt to make it look like I have more products. I also
said that I would create phone case designs however I didn’t do that
as I ran out of time so I forgot about the idea. I also could’ve created
some adverts for my products so people could find my products
easily.