2

1. Research
Oliver Frost

2. Existing Product
• I like to have the quality of Superdry t-shirts and the
quality is something I would like to take from Superdry
and use in my own products.
• Superdry have 6 values that go into creating their clothes.
These are Passion, Creativation, Quality, Family,
Individuality and Fun. These values are the core of the
brand as all of them go into the items that they produce
because they care for their customers. These values are
what made Superdry become a popular brand.
• They are my favorite clothing brand and they would
inspire my brand towards these. I buy many clothes from
them because they feel comfy. Many people buy from
Superdry because the quality is so good and that it is also
quite cheap. I like how they use American and Japanese
styling even though the company started in England.
• They're designs are good as they could have some creative
designs but also simple designs such as the logo in the
corner of some of the t-shirts.
• These clothes are mainly high street streetwear but they do
all types of clothing.

3. Existing Product
• I like these products because of the designs that they
create. I also like the quality of their products as well
since the price of this brands products are quite cheap.
• Superdry do men's, women's and unisex sizes. They do
not do children's sizes for their clothes. This brand will
be a middle class social status but you could also say
that its for lower class since their products are quite
cheap. This psychographic would be belonger because
Superdry has a loyal brand.
• They normally showcase their products laid out with a
white background but sometimes they use a model to
show of their brand.
• They also do other types of clothing such as hoodies,
coats, hats, shoes, trousers etc.
• The webpage has good tags for when you finding a
product of theirs. They also have a search bar, shopping
cart, wishlist and account options. They also have a
prominent logo in the middle of the top bar for their
audience to know that it is their brand and that they are
proud of it. They have used the colour scheme of black,
white, orange and yellow. All these features create a
attractive webpage which can make more people use it. I
like the colour scheme because black goes with any
bright colour so it makes it appealing.

4. Existing Product
• Jack&Jones are a company are based in most European countries
however they are also in the USA. They are owned by a bigger
company based in Denmark called Bestseller.
• Jack&Jones have high quality clothes that are mainly streetwear.
They are more expensive than Superdry but it it is way more high
quality than Superdry.
• Jack&Jones don’t have much creativity than other brands as they
mainly do quite basic designs such as printing their logo on
anything they make or even have blank t-shirts.
• I do like their brand though as their jackets and hoodies are quite
comfortable and they feel high quality.
• I would take the hoodie/jacket quality from Jack&Jones and use it
in my own.
• They showcase their products mainly with models but sometimes
they use a white background and bright white light.
• I like the quality of this brand and I would buy them knowing that
their products are well made.
• Jack and Jones only do men's and children's clothes. I would say
these clothes are for the middle class since the price of these
products are quite high.

5. Existing Product
• This clothing brand is called Syndicate Original. This brand is by a
content creator on YouTube called The Syndicate Project.
• They make t-shirts, hoodies, hats and wrist bands.
• I have never bought from the brand however I do like different designs
that are created for the clothing and I will take inspiration from this
when creating my designs for the t-shirts.
• The one thing I would add with this brand is add more colours as they
only do black and white coloured t-shirts and hoodies.
• I’ve heard it is very comfortable which is one of the reasons that
people buy it. Other reason why people would buy his clothes is
because he has a huge fan base and people would want to wear
something with his name on.
• When displaying the clothes they use a white background with a bright
light to show the products. This works the best to show off your
products.
• Syndicate Original do products for men, women and kids and I would
say these products are middle class as their products are middle class
as a t-shirt is around £15-25.

6. Existing Product
• This brand is called Sidemen Clothing and it was created by the YouTube
content creators called The Sidemen. This will make them a popular
brand because their YouTube audience will buy their products because
they enjoy their content and that it is quite stylish.
• They make t-shirts, hoodies, tracksuits. They make these for men, women
and kids. Their design are quite simplistic which include their logo
however they also make some creative designs like the rhino t-shirt which
I like because they used the name and turned into a picture.
• I would also like to look at the phone cases. This is because I would like
to create my own phone cases.
• I like the designs of the these phone cases especially the white marble
with logo design. I also like the plain black one with logo. I would
probably create a design similar to ones that I like and also do my own
designs.
• Their only colours are black and white which they could improve on.
• The fans of the Sidemen would but their products as they enjoy their
content and would support their brand.
• When displaying their products they use a white background and a bright
light.
• Their products are priced around £15-25 so I would say their products are
made for the middle class.

7. Research Analysis
• What common features do the researched products have?
• They all use the white background to showcase their products
however on the Superdry and Jack & Jones I did show pictures
with models but they do also use the white background. They are
also high quality brands as I would like my clothing to be high
quality so that my products will last longer for people to wear.
• What aspects of the research will you include within your on
work?
• I will use the white background to showcase my products. I would
also like good designs for my products like on the Syndicate
Original products. The quality of my products should be high
quality like the Superdry and Jack&Jones. I would also like to
create designs similar to the Sidemen Clothing products because I
like the simple designs which are creative as well.

8. Questionnaire
Analysis
https://www.surveymonkey.co.uk/r/SMCJV9C

9. Audience research
• Observation: From this I can tell that most of the people that did my survey
was male. 5 males and 1 female did my survey. 6/6 people answered with 83%
male and 17% female.
• What this says about my audience: This tells me that my audience would
mainly be male however there may be female that want my products.
• How will your product appeal to this audience: I will create my clothing
brand with both genders in mind. I will also have my clothes unisex.

10. Audience research
• Observation: From this I can tell that 5 people would but clothes because of the style of them. 4 people
would buy them because they are comfortable and the colour of the clothing. 3 people would buy because of
the price. 2 would buy because of the quality of the clothing. 1 person would buy the clothes because of the
brand. 6/6 answered this with 66% comfort, 83% style, 50% price, 33% quality, 16% brand and 66% quality.
• What this says about my audience: This shows me that I need to create clothes with a good style for my
audience to buy them. I also need to think about comfort and the colour for them to consider to buy.
• How will your product appeal to this audience: My products would enjoy my products as I would make
the styling a number one priority. Also I would make my clothing comfortable and have good colours.

11. Audience research
• Observation: From this I can see that 4 people would rather go in-store to buy their
clothes instead of going online to buy them. 2 people chose to buy their clothes online
instead of going in-store to buy them. 6/6 answered. 67% in store and 33% online.
• What this says about my audience: This shows that my audience would rather like to
see their clothes in person than rather look at them on a website.
• How will your product appeal to this audience: I wouldn't be able to show my product
in real life however I would be able to show a picture of them online.

12. Audience research
• Observation: From this 3 people would spend around £20-30 when they go clothes shopping, 1
person would spend £0-10 when buying clothes, 1 person would spend £30-40 when shopping for
clothes and 1 person would spend £40 or more than going shopping. 6/6 answered. 16% on £10-20,
£30-40 and £40+. 505 on £20-30
• What this says about my audience: Most of my audience will spend up to £30 when shopping for
clothes.
• How will your product appeal to this audience: This gives me an idea on how much I could sell
my products for as I didn’t really know how much to sell them for.

13. Audience research
• Observation: From this 5 people would buy t-shirts the most, 4 people would buy hoodies, 4 people
would buy trousers and 3 people would buy shoes. However no-one would buy coats or hats. 6/6
answered. 83% t-shirts. 66% hoodies. 50% shoes. 66% trousers.
• What this says about my audience: This shows that my audience would buy t-shirts the most but
they also would buy hoodies, trousers and shoes.
• How will your product appeal to this audience: My products could be good for them to buy as I
would mainly make t-shirts. However there would be variety with hoodies and other items.

14. Audience research
• Observation: From this I can tell that 3 peoples favourite colour is blue, 2 peoples
favourite colour is red and 1 persons favourite colour is red.
• What this says about my audience: This tells me that my audience would buy clothing
that are their favourite colours.
• How will your product appeal to this audience: I could experiment clothes with the
audiences favourite colours and see if I like them.

15. Audience research
• Observation: When people shop for clothes 2 people would return to the same shop, 1 person would
go to new shops and websites and 2 people would go in because of window designs. No-one would
look for special offers. 5/6 answered. 40% return to the same shop. 20% go to new shops. 40% go in
because of window displays.
• What this says about my audience: My audience would end up returning to the same shops when
buying clothes but also they would go in because of the displays in the window. However not many
people would buy from new shops and no-one would look for special offers.
• How will your product appeal to this audience: If not many people would go to new shops they
may not want to buy my products.

16. Audience research
• Observation: 2 people would buy their clothes a couple times a year, 2 people would buy
them a couple times a month and 1 person would buy their clothes every other week. No-one
chose to buy their clothes once a week or multiple times a week. 5/6 answered. 20% go every
other week. 40% go a couple times a month and year.
• What this says about my audience: My audience don’t really buy their clothes very often as
they would buy them either a couple times a month or year.
• How will your product appeal to this audience: Because of the quality of m items they
wouldn’t need to buy them very often.

17. Audience research
• Observation: This shows that the peoples clothes style that did the survey was that 2
people was a small, 1 person was a medium and 2 people was a large. 5/6 answered. 40%
on small and large. 20% on medium.
• What this says about my audience: This shows that my audience have a range of
different sizes.
• How will your product appeal to this audience: This means that I should make
different sizes for my clothing brand so it benefits to anyone that wants to wear my
products.

18. Audience research
• Observation: From this survey 2 people said Adidas was their favourite brand, 1 person said
Hollister was their favourite brand, 1 said Vans was their favourite brand, 1 said Jack&Jones was
their favourite brand and 1 didn't have a favourite brand.
• What this says about my audience: This shows that my audience like these brand because of how
well made they are as all of these brands have high quality products. Also most of these brand are
based on streetwear
• How will your product appeal to this audience: My products would appeal to this audience
because I would create my products high quality and also that my products would be streetwear.

19. Interviews

20. Interview 1
• What types of clothes would you buy the most? Why?
• I would mainly buy t-shirts and hoodies. This is because I would
maybe like the designs on them.
• How much would you pay for 1 t-shirt?
• I would pay up to £15 for 1 t-shirt.
• What is a must when you buy clothes?
• I would buy them because they would be comfortable to wear and
that the designs on them would look good.
• Would you be interested in trying out new brands? Why?
• I would because other clothing brands may have some good
looking products that I may want to buy.

21. Interview 1
• Observation: The interviewee said they would mainly buy t-
shirts and hoodies because they may like the designs on them.
They also said they would pay up to £15 for 1 t-shirt. They
would buy because the clothes were comfortable and that some
designs on them look good. They would be interested in trying
out new brands as some of their clothing would look good.
• What this says about my audience: This shows that my
audience would like comfortable clothes and also like a good
design on it as long as it looks good.. They would pay up £15
for a t-shirt. They would but t-shirts and hoodies.
• How will your product appeal to this audience: My products
would appeal to them because I would make t-shirts and
hoodies for my brand and I would make my clothing
comfortable and have reasonable price tag.

22. Interview 2
• What types of clothes would you buy the most? Why?
• I would buy hoodies, t-shirts, trousers and hats. This is because
they would all be part of a set and I enjoy matching clothes to
others.
• How much would you pay for 1 t-shirt?
• I would pay up to £20 but it depends on the quality.
• What is a must when you buy clothes?
• I like it when clothes match with each other. I also like good
quality clothing. I like simplistic designs as well. I also like
comfortable clothes.
• Would you be interested in trying out new brands? Why?
• It all depends on how comfortable and good quality it is but I
would try new brands.

23. Interview 2
• Observation: This person would buy hoodies, t-shirts, trousers
and hats because they may all be part of a set. They would pay
up to £20 but it depends on the quality of the product. They
like it when clothes match with each other. They also like good
quality and simplistic clothes. And that the clothes are
comfortable. They would try a new brand but it depends on
how comfortable and if it is good quality.
• What this says about my audience: This shows that my
audience would like good quality and comfortable clothing.
They would pay up to £20 for a t-shirt as long as it has good
quality. They would but hoodies, t-shirts, trousers and hats.
• How will your product appeal to this audience: My products
would appeal to them as I have a reasonable price tag. I would
make t-shirts, hoodies and hats and my clothes would be good
quality and comfortable.

24. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
Primary- 12+
Secondary-7+
• This age is because of my sizes that I will be doing
for my products and for 12+ would be perfect for
my primary audience. 7+ is just if people around
that age would want to wear my products.
Gender
Mixed Gender • My products will be unisex so anyone can wear
my products. I will be using red and black as my
main colour scheme because they are very mixed
colours and that anyone can be happy wearing
them. I would also be creating a product that has a
variety of colours for more people to be happier
with my products if they don’t like red or black.
Psychographic
Belongers • I have chose this as people may want to be loyal to
my brand and that my product would be made in
the UK.
Social Status
Primary-Middle Class
Secondary- Lower Class
• I will price the of my products wont be too
expensive for the lower class to not be able to buy
but enough for the middle class to buy. This would
be similar to the Superdry brand as I inspire to
have a brand similar to them.

25. Research
Evaluation

26. Research Evaluation
• Give an overview of how you conducted your research. Discuss the
strengths and weaknesses of each method
• Product Research
• Research is really good when creating a new brand and you should see what works best. I
could get a good understanding on what to do when creating my own brand when
comparing them to big brands. A strength is that I can also borrow some ideas that made
these popular brands great. A weakness is that there is still more to creating a brand than
just creating products.
• Questionnaires
• The questionnaires were good because it gave me an idea on what people would like when
they buy clothes however I can’t do everything they want. This gives me a perspective on
others feelings on what they like and all were different to each others opinions. A recurring
part of my surveys is that my responses were either equal or one of my choices were quite
prominent. This gave me easy decisions so I could incorporate those choices into my
products. My answers also gave me the colours of the card suits t-shirts as well.
• Interviews
• These gave me a better point of view on what people would like to see on my clothing as
the questionnaire has many people answering them and I cant do every single thing every
single person wants. Its harder to get someone to do interviews though.

27. Research Evaluation
• What sort of a response did you get?
I got simple answers of people which gave me a good understanding on
what to do even though they weren't explained the best.
• How did you distribute your survey? Give an advantage and a
disadvantage
• I made questions that will help me decide what do create when designing
my products. A advantage I that I got some new ideas that I could do
when the survey was answered such as with colours of my products and
what type of products I should make. It also inspired me to create my
card suits t-shirt with the colours since I was going to only stick with red,
black and white for the colours. A disadvantage was that most of the
answers were mixed and I can’t do everything people want as then I
would create too much and could run out of time in production.