When I studied at Middlebury Institute of International Studies at Monterey, we had a Localization Project Portfolio class where we did real projects for real clients. Here is one of my projects.

1. Localizing Prestashop
eCommerce Site with
Wordfast
www.knax-shop.com

2. Outline
1. About
2. Goals
3. Processes & Tools
4. Challenges
5. Outcomes
6. Recommendations

3. About

4. Team Members
Young
Melnikova
Potter
Di Rico

5. Knax
 Founded in 1995
 Wood or color wall hooks
 Danish design
 www.knaxshop.com

6. Prestashop
 Founded in 2007
 Free ecommerce solution
 3500 value-added modules
 230,000 users

7. Wordfast
 Founded in 1999
 Wordfast Anywhere
 Wordfast Pro
 Mission: To provide the
most user-friendly and
affordable TM solutions to
fit any workflow

8. Goals

9. Goals
 Localize updated English version into:
 French
 Danish
 Dutch
 Japanese
 Chinese
 Create glossaries
 Create TMs
 Run ZH Ad words campaign

10. Processes & Tools

11. Project
Management
Zoho Project
• Free
• Cloud-based
• Task assignment
• Milestones
• Gantt chart

12. Previous Content
Extraction
Site Sucker
• Mac app
• Cost $4.99

13. TM Alignment
Wordfast Autoaligner
• Free
• Align up to 3
documents at a
time

14. Glossary
Creation
Tilde Terminology
• Free
• Cloud-based
• Powered by TAAS

15. Terminology Extraction
Extracts terms from bilingual
files, but the resulting glossary
has too few terms

16. Terminology Extraction
The best term extraction tool
(monolingual docs only)

17. Terminology Extraction
Do not speak the
language? Use Google
Translate for the back
translation!

18. Terminology Extraction Process
1. Add a Stop
Word List (from
Trados)
2. Extract two
monolingual
glossaries

19. 3. Compare and match 4. Do not speak the
language? Do the back
translation with Google
Translate and then match
the terms!
Terminology Extraction Process

20. Source Content
Extraction
Product Export
Import Module
• $69
• Product
• Names
• Descriptions
• Meta tags

21. Translation
Pre-Processing
Wordfast Pro
• €400
• Excel import wizard
• Select content for
translation
• Capture regular
expressions

22. Vendor
Management
Zoho CRM
• $12 per month
• Find vendors
• EN>FR
• Attended Wordfast
training in the past

23. Translation
Wordfast Anywhere
• Free
• Outsourced to
EN>FR professional
translator (paid)
• Document
management
• Shared TM/glossary

24. Editing
Wordfast Anywhere
• Free
• In-country review
by French native
speaker

25. Translation
Post-Processing
Wordfast Pro
• Transcheck
• Punctuation
• Numerical check
• Terminology
consistency
• Capitalization
• Segment expansion

26. Transcheck - Numerical

27. Transcheck - Punctuation

28. Transcheck - Terminology

29. Transcheck - Terminology

30. Target Content
Update
Product Export
Import Module
• Product
• Names
• Descriptions
• Meta tags

31. Proofreading
Online proofreading
• Error screenshot
• Corrective action
• Changes
• Prestashop back-
office
• Wordfast Anywhere

32. Challenges

33. Processes & Tools
 Project Management - Zoho Project
 TM Alignment - Site Sucker & ???
 Glossary Creation – Tilde
 Source Content Extraction - PEIM Plug-in
 File Pre-Processing - Wordfast Pro
 Translation & Editing - Wordfast Anywhere
 File Post-Processing - Wordfast Pro
 Target Content Update– PEIM
 Review - Prestashop

34. Scope
 Client budget and priority changes
 Drop all but FR
 No Ad words campaign to measure success

35. Outcomes

36. Outcomes – Content

37. Outcomes – Meta tags

38. Client Feedback
 Strengths
 Extract content, push to translator
 Feedback on e-shop functionality
 Corrective suggestions for source text errors
 Better conversion rates on French site (expected)
 Weaknesses
 Wordfast Anywhere difficult at first
 Lack of in-context preview of site during translation

39. Recommendations

40. Recommendations
 Better training on translation and editing tools
 Evaluate CMS (Prestashop) for localization-friendliness
before committing
 Better use of PM tool to stay on schedule