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1. AGENCIES’ 3 BIGGEST FEARS
WHEN USING SOCIAL MEDIA CONTENT
By Lobster

2. SOCIAL MEDIA GIVES
PROFESSIONALS AND ESPECIALLY
AGENCIES AN ALMOST UNLIMITED
CONTENT SOURCE.

3. BUT IT IS A SOURCE FOR
CONTENT THEY RARELY
USE!

4. –Jonathan Gebauer, The Social Ms
“Finding image content to complement
your own content production is expensive
and hard. At the same time there is a
seemingly unlimited content source right
in front of our noses – it’s called social
media. Sadly we’re often unable to use it.”

5. Agencies’ 3 Biggest Fears
1. It’s Illegal…
2. It’s Impossible to Find What I Need!
3. The Quality is Really (Really) Bad!

6. IT’S ILLEGAL…
Or I don’t know if it’s legal.

7. MOST SOCIAL MEDIA TERMS SAY
THAT THEIR USER IS THE
COPYRIGHT OWNER, AND THAT’S
LOGICAL.

8. THIS MEANS THAT YOU CAN ADMIRE, RE-
POST AND INCLUDE IT IN A FEED, BUT YOU
CAN’T TAKE THE CONTENT OFF THE
ORIGINAL ACCOUNT AND USE ELSEWHERE
WITHOUT PERMISSION.

9. IT’S IMPOSSIBLE TO
FIND WHAT I NEED!
ON SOCIAL MEDIA!

10. RIGHT, YOU HAVE SEEN THAT ‘BLOOMING SPRING
FLOWER IN FLORENCE’ SOMEWHERE, BUT HOW
ON EARTH YOU ARE GOING TO FIND IT WHEN
SITTING TOGETHER YOUR MARKETING DIRECTOR
FOR THE NEW COLLECTION CAMPAIGN?

11. HOWEVER, MANY SOCIAL
NETWORKS TODAY DO NOT EVEN
FILTER BY MORE THAN ONE
KEYWORD OR TAG AT A TIME.

12. THE QUALITY IS REALLY (REALLY) BAD!

13. IT IS IMPOSSIBLE TO FILTER OUT
LITTLE GEMS FROM THE NOISE
WHEN THERE’S NO GOOD SEARCH.

14. THIS IS NO BLAME TO THE USERS, AS THE
OPEN SPACE THEY HAVE CAN BE USED TO
SHARE A USELESS PHOTO OUT OF SELF-
EXPRESSION (A SELFIE BEING THE MOST
COMMON EXAMPLE).

15. THESE ARE THE BIGGEST FEARS OF
AGENCIES AND THEIR REASONS FOR
NOT USING SOCIAL MEDIA CONTENT
AS MUCH AS THEY SHOULD.