Market situation of tv industry
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Market situation of tv industry
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Market situation of tv industry
- 1. MARKET SITUATION OF TV INDUSTRY Agnese Lubka matr.№20852 Heidi Kotiranta matr.№20840 Dana Mynarikova matr.№20816 Oleksandra Soroka matr.№20856 Hochschule Harz 2013
- 2. Table of contents 1. Current market situation & trends 2. TV advertising and how it works 3. TV industry online 4. New technologies 5. Future of TV industry 6. Activity 2
- 4. Facts and Figures 4 The world broadcasting and cable TV market: Expanded by 6% in 2010 to exceed $373,000 million Expected to reach almost $475,000 million by 2015 Source: MarketLine
- 5. Current trends 5 Internet TV – becoming the preferred choice of consumers Personal TV viewing: on - demand options, increasing channels Possibility of watching TV across multiple devices
- 6. Current Trends 6 Rise of 3Ds movies pulls people away from their TVs LCD and Flat-Panel Screens Dominate TV is Going Social : viewers are multitasking Surfing the web 43%Talking on the phone 30% Texting/ Sending emails 27% What Americans are doing while watching the Source: Deloitte survey 20
- 9. TV advertising and how it works9
- 10. 1st TV advertisment Broadcast in the United States on July 1, 1941 The watchmaker Bulova paid $9 for a placement on New York station WNBT before a baseball game It was 10-second spot 10
- 11. The basis Advertisements typically pay for the cost of the programming you are watching Time slots for advertisements are sold by television networks for the highest possible price In an ideal situation, the price advertisers pay for commercials will cover the cost to produce the show and still make enough money for the network to profit off of it 11
- 12. Ratings Ratings play a big part in television advertising Statistics collected by the Nielsen Company show exactly what types of people are watching what shows The higher the ratings (the more people watching) for a particular show, the higher the price a network will be able to charge for advertisement space during commercials 12
- 13. 13
- 14. TV networks on their shows Major networks have embraced the evolution of digital media From daily Facebook posts and regular Tweets driving conversations TV networks are a prime example of content marketing as they keep audiences coming back, season after season, increasing their ratings and profits 14
- 15. Future 15
- 17. Internet Television A general term that covers the delivery of television shows and other video content over the Internet by video streaming technology Professionally created content, distributed through the Internet. Intended as a free means of distribution and is open to all. 86% of all Internet consumers in the US now watch online videos 12-17 year olds Americans already spend 33% of their online time watching videos. 17
- 18. Internet TV and TV channels TV channels want to and have to offer their programs online to reach a larger audience Additional viewing materials Making of Behind the scenes Interviews And much more Many channels are offering the material only for a limited time Advertisement 18
- 19. Example of MTV US webpage 19
- 20. 20
- 21. Other forms of Internet TV Web television A term often used to characterize short programs or videos created by a wide variety of companies and individuals (YouTube) Internet Protocol television (IPTV) Internet technology standard for use by television broadcasters. 21
- 22. IP-TV (Internet Protocol Television) A system through which television services are delivered using the Internet protocol IPTV services may be classified into three main groups: live television time-shifted television: catch-up TV, start-over TV video on demand (VoD). Using high-speed access channels into end-user premises via set-top boxes or other customer- premises equipment Advantages Interactvity Video on Demand Limitations Need of a high speed Internet connection 22
- 23. OTT (Over-the-top) Refers to delivery of video and audio over the Internet without a multiple system operator being involved in the control or distribution of the content. The provider is not responsible for the viewing abilities, copyrights, and/or other redistribution of the content. Content that arrives from a third party and is delivered to an end user device. NowTV, Netflix, WhereverTV, Hulu 23
- 24. Netflix Netflix, Inc. is an American provider of on-demand Internet streaming media (Available to North and South America, the Caribbean, United Kingdom, Ireland, Sweden, Denmark, Norway, Finland, the Netherlands) “Watch Instantly“ – Internet video streaming As of September 2013 Netflix reported global streaming subscribers at 40.4 Million (31.2 million in U.S.) Netflix currently has exclusive pay-TV deals with major and mini-major movie studios. Netflix’s series such as Lilyhammer, House of Cards (3 EMMY awards), Hemlock Grove, and Orange is the New Black 24
- 26. Display technology For the past 75 years – the cathode ray tube (CRT) Plasma Picture quality – lighter, less bulky, wice colour scale – contrast × Phosphors lose luminosity over time × Hight power consumption LCD – the most widely produced and sold Lower power usage than plasma × Worse contrast ratios × Blurring and ghosting during fast-moving images OLED – future? curved display Great contrast ratio × Current costs × Lifespan 26
- 27. Resolution First TV‘s with UHDTV resolution come to the market Called also 4K Has 3840 x 2160 pixels – 4 times more than Fulll- HD the image is visually smoother and sharper SDTV HDTV UHDTV 27
- 28. 3D TV Conveys depth perception to the viewer Displays offset images that are filtered separately to the left and right eye. Two strategies: wear eyeglasses to filter images to each eye, have the light source split the images directionally into the viewer's eyes (no glasses required). 3D faces uncertain future Preferring 3D in cinema Makes some people sick According to the latest forecasts 3D TV is 28
- 29. Smart TV Something like smartphone among old phones Sometimes referred to as connected TV or hybrid TV is any TV that has internet access built in allowing it to access a range of online services: video on demand, social networking, instant messaging, 29
- 30. Futuristic Cisco‘s Wall TV Cisco believes that most homes will have borderless LCD displays, tiled across an entire wall Controlled by tablet 30
- 31. Mobile TV Associated with mobile phones and other mobile digital devices Cell phones provide the best posssible way to reach out to users Includes: Pay-TV service Free-to-air Additional features: Downloading TV programs and podcasts Ability to store programming Device Manufacturer's challenges Power consumption Memory Display Processing power 31
- 32. Mobile TV TV-vide usage isn‘t all that mobile 82 % of tablet TV usage and 64 % of smartphhone TV usage occurs in the home 49 % more convenient 13 % want to watch multiple episodess 5 % because of fewer ads Viewing Mobile TV remains a small part of overall TV consumption Reaso n 32
- 33. How do you imagine the future of television? Future of TV Industry33
- 34. Future of TV Creators Retailers Distributors Technology developers Mr. Potat Internet is changing the TV industry… 1. What is future of TV? 2. Will smaller devices become more used? 3. Will the 30 seconds spot decline because TV is everywhere available? 34
- 35. Future of TV Limited means to deliver their producst without distribution access Exploring opportunities to go direct to the customer Creators Retailers Distributors Technology developers Mr. Potato 35
- 36. Future of TV Broadcasters are being turned into retailers Traditional revenues streams are threatened - > only Live is still strong VoD will be differentiated on price and brand Creators Retailers Distributors Technology developers Mr. Potato 36
- 37. Future of TV Analog being switched off IP-TV and OTT or hybrid Satellite Creators Retailers Distributors Technology developers Mr. Potato 37
- 38. Future of TV Smart TV Connected TV Multiple connected device brands Creators Retailers Distributors Technology developers Mr. Potato 38
- 39. Two-screen usage 50 % of tablet owners view both features TV shows and movies on device 80 % of UK teens use second screen to communicate with friends when watching TV 50 % of UK inhabitans using social media while watching TV 39
- 40. Social TV Answer = Social TV A synthesis of TV and social networking Audience engaging with TV via second screens (e.g. laptops) and connected TV systems People talk 24/7 about TV on Facebook or Twitter 40
- 41. Music Quiz41
- 42. Questions?
- 43. Thank you for your attention!
- 44. Sources http://www.slideshare.net/expathos/bbc-presention-future-of-tv http://www.forbes.com/sites/greatspeculations/2013/09/18/investing-in-the-future-of-television/ http://www.investopedia.com/financial-edge/0912/the-future-of-the-television-industry.aspx http://www.mondaynote.com/wp-content/uploads/2011/11/Nielsen-TV-Watching.png http://www.theguardian.com/media/pda/2011/nov/07/apple-tv-channels-apps http://www.slideshare.net/Futurescape.TV/social-tv-forecasting-and-innovation http://www.satcentrum.cz/picture/2013/u_hd.jpg http://www.satcentrum.cz/clanky/19572/ma-soucasna-televize-ultra-hd-budoucnost/ http://avmania.e15.cz/panasonic-prvni-ultra-hd-tv-na-svete-ktera-umi-4k- 5060hz#utm_medium=selfpromo&utm_source=avmania&utm_campaign=copylink http://cstonline.tv/tv-industry-links-worldwide http://gigaom.com/2013/08/23/ready-for-the-future-of-tv-too-bad-the-industry-is-still-just-talking/ http://news.discovery.com/tech/gear-and-gadgets/online-videos-forcing-tv-change-130814.htm http://mashable.com/2011/07/20/consumer-trends-tv/ http://www.reportlinker.com/ci02097/Television-Broadcasting.html http://www.thepulsenetwork.com/content-marketing-post/how-tv-networks-use-content-marketing-to- promote-their-shows-year-round/ http://www.wired.com/underwire/2013/02/nielsen-online-viewing-ratings/ http://www.slideshare.net/sarahlou79/the-effects-of-television-advertising-to-society http://econsultancy.com/de/blog/7731-how-can-marketers-use-offline-ads-to-drive-people-online 44
Notas do Editor
- Internet television (or online television) is the digital distribution of television content via the Internet. Web television is a similar term often used to characterize short programs or videos created by a wide variety of companies and individuals, or Internet Protocol television (IPTV) - an emerging Internet technology standard for use by television broadcasters. Some Internet television is known as catch-up TV. Internet television is a general term that covers the delivery of television shows and other video content over the Internet by video streaming technology, typically by major traditional television broadcasters
- IP-TV (Internet Protocol Television) s a system through which television services are delivered using the Internet protocol suite over a packet-switched network such as the Internet, instead of being delivered through traditional terrestrial, satellite signal, and cable television formats.IPTV services may be classified into three main groups: live television, with or without interactivity related to the current TV show; time-shifted television: catch-up TV (replays a TV show that was broadcast hours or days ago), start-over TV (replays the current TV show from its beginning); video on demand (VOD): browse a catalog of videos, not related to TV programming. IPTV is distinguished from Internet television by its on-going standardization process (e.g., European Telecommunications Standards Institute) and preferential deployment scenarios in subscriber-based telecommunications networks with high-speed access channels into end-user premises via set-top boxes or other customer-premises equipment. The Internet protocol-based platform offers significant advantages, including the ability to integrate television with other IP-based services like high speed Internet access and VoIP. Advantages Interactivity - make the TV viewing experience more interactive and personalized. The supplier may, for example, include an interactive program guide that allows viewers to search for content by title or actor’s name, or a picture-in-picture functionality that allows them to “channel surf” without leaving the program they’re watching Video-on-demand - permits a customer to browse an online program or film catalog, to watch trailers and to then select a selected recording.
- The main difference between OTT and IPTV is that though both use internet, OTT streaming is delivered through open unmanaged internet, while IPTV use a dedicated, managed network. [1] OTT has been gaining widespread popularity over the past two years with relatively low cost service providers like Netflix, Hulu, myTV and many more, and provides more freedom, convenience and empowerment to users which gives a greater role for content providers to have a direct relationship with viewers. Over-the-top content (OTT) refers to delivery of video and audio over the Internet without a multiple system operator being involved in the control or distribution of the content. The provider may be aware of the contents of the Internet Protocol packets but is not responsible for, nor able to control, the viewing abilities, copyrights, and/or other redistribution of the content. This is in contrast to purchase or rental of video or audio content from an Internet service provider (ISP), such as pay television video on demand or an IPTV video service, like AT&T U-Verse. OTT in particular refers to content that arrives from a third party, such as NowTV, Netflix, WhereverTV, Hulu or myTV, and is delivered to an end user device, leaving the ISP responsible only for transporting IP packets.
- For the past 75 years, the vast majority of televisions have been built around the same technology: the cathode ray tube (CRT) Flat panel display (LCD or plasma): Modern advances have brought flat panels to TV that use active matrix LCD or plasma display technology. Flat panel LCDs and plasma displays are as little as 25.4 mm (1 inch) thick. A plasma display panel (PDP) is a type of flat panel display common to large TV displays 30 inches (76 cm) or larger. They are called "plasma" displays because the technology utilizes small cells containing fluorescent lamps. Type of flat panel display common to large TV displays (76 cm and larger) Bright Wide colour scale – picture quality Is produced in fairly large sizes (up to 3,8 metres diagonally) Use 3 times as much power as CRT Thickness less than 10 cm Plasma display[edit] Advantages Slim profile Can be wall mounted Lighter and less bulky than rear-projection televisions Achieves better and more-accurate color reproduction than LCDs (68 billion (236) versus 16.7 million (224)) colors[15][16] Produces deep, true blacks allowing for superior contrast ratios (up to 1:1,000,000)[15][16][17] Far wider viewing angles than those of LCD (up to 178°), images do not suffer from degradation at high angles unlike LCD's[15][16] Absence of motion blur, because of very high refresh rates and faster response times (as fast as one microsecond) make plasmas ideal for fast motion video (films or sports viewing) Disadvantages Susceptible to Screen burn-in and image retention (however, newer models have built-in technologies to prevent this such as pixel shifting)[13] Phosphors lose luminosity over time, resulting in gradual decline of absolute image brightness (newer models are less susceptible to this, having lifespans exceeding 60,000 hours, far longer than older CRT technology)[13] Generally do not come in sizes smaller than 42 inches Susceptible to reflection glare in bright rooms High power consumption Heavier than LCDs due to the requirement of a glass screen to hold the gases Damage to the glass screen can be permanent and far more difficult to repair than an LCD[15][16] LCD Advantages Slim profile Lighter and less bulky than rear-projection televisions Is less susceptible to burn-in: Burn-in refers to the television displaying a permanent ghost-like image due to constant, prolonged display of the image. Light-emitting phosphors lose their luminosity over time and, when frequently used, the low-luminosity areas become permanently visible. LCDs reflect very little light, allowing them to maintain contrast levels in well-lit rooms and not be affected by glare. Slightly lower power usage than equivalent sized Plasma displays. Can be wall-mounted. Disadvantages Poor black level: Some light passes through even when liquid crystals completely untwist, so the best black color that can be achieved is varying shades of dark gray, resulting in worse contrast ratios and detail in the image. This can be mitigated by the use of a matrix of LEDs as the illuminator to provide nearly true black performance. Narrower viewing angles than competing technologies. It is nearly impossible to use an LCD without some image warping occurring. LCDs rely heavily on thin-film transistors, which can be damaged, resulting in a defective pixel. Typically have slower response times than Plasmas, which can cause ghosting and blurring during the display of fast-moving images. This is also improving by increasing the refresh rate of LCD displays[14] OLED vyhodou je aktivni vyzarovani svetla jako u plazmovych tv. Neni ale potreba led podsviceni. Narozdil od plazmy by mela byt nizsi spotreba a vaha. Vyhodou je moznost ohybat displej – oled tv maji prohnutou obrazovku (organic light-emitting diode) technology has become one of the choices for outdoor video and stadium uses, since the advent of bright LEDs and driver circuits. OLEDs enable scalable ultra-large flat panel video displays that other technologies are currently not able to match in performance. http://en.wikipedia.org/wiki/OLED
- 4k is the new big thing in display tech, and it's coming to a big screen living room TV near you. Today's 1920 x 1080 resolution Full HD TVs present us with an image of around 2 megapixels, but this new generation of screens delivers an 8 megapixel image Ultra HD TVs have a resolution slightly lower than that - 3840 x 2160. That's exactly four times higher than the full HD resolution of 1920 x 1080. Standard-definition High- definition Ultra high-definition The display resolution of a digital television, computer monitor ordisplay device is the number of distinct pixels in each dimension that can be displayed. It can be an ambiguous term especially as the displayed resolution is controlled by different factors in cathode ray tube (CRT), Flat panel display which includes Liquid crystal displays, or projection displays using fixed picture-element (pixel) arrays. It is usually quoted as width × height, with the units in pixels: for example, "1024 × 768" means the width is 1024 pixels and the height is 768 pixels. This example would normally be spoken as "ten twenty-four by seven sixty-eight" or "ten twenty-four by seven six eight". Televisions[edit] Televisions are of the following resolutions: Standard-definition television (SDTV): 480i (NTSC standard uses an analog system of 486i split into two interlaced fields of 243 lines) 576i (PAL, 720 × 576 split into two interlaced fields of 288 lines) Enhanced-definition television (EDTV): 480p (720 × 480 progressive scan) 576p (720 × 576 progressive scan) High-definition television (HDTV): 720p (1280 × 720 progressive scan) 1080i (1920 × 1080 split into two interlaced fields of 540 lines) 1080p (1920 × 1080 progressive scan) Ultra-high-definition television (UHDTV) 2160p (3840 × 2160 progressive scan) 4320p (7680 × 4320 progressive scan) 8640p (15360 × 8640 progressive scan)
- 3D television (3DTV) is television that conveys depth perception to the viewer by employing techniques such as stereoscopic display, multi-view display, 2D-plus-depth, or any other form of 3D display. Most modern 3D television sets use an active shutter 3D system or a polarized 3D system, and some are autostereoscopic without the need of glasses. Displaying technologies[edit] The basic requirement is to display offset images that are filtered separately to the left and right eye. Two strategies have been used to accomplish this: have the viewer wear eyeglasses to filter the separately offset images to each eye, or have the light source split the images directionally into the viewer's eyes (no glasses required).[7] Global 3D TV Households Penetration Forecast (2015) According to the latest forecasts from Informa Telecoms & Media, over 20 million TV homes globally will be watching 3D TV within five years. Backed by key industry players including set manufacturers, content owners, broadcasters, platforms and satellite operators, 3D TV is expected to be in 1.6% of all homes by 2015. North America will lead the way in terms of number of 3D TV homes with 9.2 million, Western Europe will be the second largest region with 6.8 million and Asia Pacific third with 4.6 million.
- http://www.tvfreak.cz/tvf/media.nsf/v/A08A95EA4167BEA9C1257B7B0048D2A3/$file/samsungsmarttfuture.jpg Téměř jedna pětina lidí (19 %) uvedla, že se raději podívají na film doma, než by měli jít do kina a zhruba desetina lidí preferuje sledování sportu v televizi než naživo. Od dalších generací Smart TV se očekává ve 45 % větší interaktivita, v 17 % automatická volba programu, který by mohl diváka zajímat, 25 % očekává větší personalizaci nebo např. v 15 % ovládání pomocí gest. Samsung - 10 % všech záznamů je sledování přes time shift (opožděné přehrávání). 65 % lidí ve Spojeném království dále sdělilo, že se přes televizi naučili více než ve škole, zejména co se týče různých domácích oprav, prací a vaření. Samsung dále tvrdí, že Smart TV vyvolává až 2,5× větší zájem o koupi inzerovaných produktů a do konce roku 2014 očekává, že jeden ze čtyř diváků bude nakupovat pomocí televize. 55 % uživatelů připojilo svou Smart TV k internetu a nejvíce se sleduje fotbal, dokumentární pořady a zprávy. Google tv - http://en.wikipedia.org/wiki/Google_TV is any TV that has internet access built in allowing it to access a range of online services including video on demand, social networking and instant messaging. Some TVs even feature a full web browser to allow access to most websites. ONLINE FEATURES The features available on your Smart TV will vary depending on the make and model of your TV but most will allow access to popular social networking sites like Facebook and Twitter. Some feature IM applications like Skype and, with the addition of an optional webcam, some higher end TVs will even allow you to do full screen video calling with your friends and family. Probably the best feature of a Smart TV is the ability to access Video on Demand services. This could range from free services like YouTube for watching the odd video clip, movie trailer or music video, to subscription based services like Netflix that give access to an online library of movies and TV shows to stream whenever you want. A lot of Smart TVs also offer access to catch up TV services such as BBC iPlayer and Channel 4’s 4oD - very handy indeed. APPS AND ACCESSORIES Taking inspiration from the likes of Apple’s App Store and Google’s Play Store, some TV manufacturers are following in the footsteps of modern smartphones and have begun to develop their own online stores to allow users to download extra apps on to their TVs. Panasonic and Samsung in particular have really taken this concept to the next level. As well as the various VOD and Social Networking apps, the Panasonic app store features quite a wide selection of games to download. http://www.geeksquad.co.uk/articles/What-is-a-smart-tv http://img.xataka.com/2012/02/LG-Smart-TV.jpg
- http://www.siliconvalleywatcher.com/mt/archives/2012/05/ciscos_nds_the.php
- Mobile television is television watched on a small handheld or mobile device. It includes pay TV service delivered via mobile phone networks or received free-to-air via terrestrial television stations. Regular broadcast standards or special mobile TV transmission formats can be used. Additional features include downloading TV programs and podcasts from the internet and the ability to store programming for later viewing. Mobile TV usage can be divided into three classes: Fixed – Watched while not moving, possibly moved when not being watched Nomadic – Watched while moving slowly (e.g. walking) Mobile – Watched when moving quickly (e.g. in a car) Each of these pose different challenges. In later decades the term "Mobile Television" is associated with mobile telephones and other mobile digital devices. Mobile TV is among the features provided by many 3G phones. Device Manufacturer's challenges[edit] Power consumption – Continuous receipt, decoding, and display of video requires continuous power, and cannot benefit from all of the types of optimizations that are used to reduce power consumption for data and voice services. Memory – To support the large buffer requirements of mobile TV. Currently available[when?] memory capabilities will not be suited for long hours of mobile TV viewing. Furthermore, potential future applications like peer-to-peer video sharing in mobile phones and consumer broadcasting would definitely add to the increasing memory requirements[why?]. The existing P2P algorithms won't be enough for mobile devices, necessitating the advent of mobile P2P algorithms[why?]. There is one start-up technology that claims patentability on its mobile P2P, but has not drawn attention from device manufacturers yet. Display – Larger and higher-resolution displays are necessary for a good viewing experience. Processing power – Significantly more processor performance is required for mobile TV than that used for UI and simple applications, like browsers and messaging.
- As it turns out, mobile TV-video usage isn't all that mobile. A new study from the Nielsen-backed Council for Research Excellence shows that 82% of tablet TV/video usage and 64% for smartphone TV/video usage occurs in the home. The main reason among consumers is home convenience. Mobile TV usage was not intended to avoid advertising. According to the study, 49% indicated that they used mobile devices for TV-video viewing because it was "more convenient." Thirteen percent cited that they wanted to "watch multiple episodes," and only 5% pointed to "fewer ads" as the reason. Looking at all TV viewing, users viewed TV drama (31% of tablet "viewing occasions" and 27% of smartphone viewing occasions) and TV comedies (20% of tablet occasions, 24% of smartphone occasions). One example of the contrast between TV-set viewing and mobile TV-video viewing: TV news programming comprised 31% of TV-set viewing among study users. That's compared to 11% of TV news content on tablets and 15% and smartphones. The study -- which looked at nearly 6,000 participants and more than 393,000 TV "viewing occasions" in three markets: Atlanta, Phoenix and Kansas City -- was conducted by Boston-based market research firm Chadwick Martin Bailey for the CRE. Although 41 million U.S. users watch some video on mobile devices, the study says this viewing remains a small part of overall TV consumption. http://www.mediapost.com/publications/article/201657/
- The internet has already changed the TV industry significantly and will continue to do so. But the web will not cause a collapse of TV business. TV contend is heading to the web, even live sports, but sometimes there are still „buts“ – like you have to wait for it 8 days or you have to be cable or satellite subscriber. I found out that there are few questions which are talked about… Is Social TV the future of TV industry? Is there more to the future of TV than Social TV? What will become more used – Smart TV app or smaller devices? Will the 30 seconds spot decline because TV is everywhere available? Will brands pay for the spots? Today, three distinct, often competing, players are vying for control of the future of the TV industry: creators of original content who are increasingly driving most of the value large distribution companies that have amassed enormous power developers of emerging technologies that are attempting to transform the viewing experience. Comcast, Walt Disney, Lions Gate Entertainment, Netflix, CBS
- Content creators (TV and movie studios) produce intellectual property at enormous cost yet have limited means to deliver it without distribution access. And while many of the technology-based entertainment companies that have the potential to change the way people view TV (mainly web-based streaming video companies) have flourished, such offerings have struggled to find mass acceptance, as viewer habits are deeply ingrained over time and people are somewhat resistant to paying more for TV. http://www.fremantlemedia.com/Images/global/FMLogo.jpg http://upload.wikimedia.org/wikipedia/de/2/28/Warner_Bros_Logo.jpg http://goodlogo.com/images/logos/endemol_logo_3385.gif
- http://www.6aming.com/wp-content/uploads/2013/01/Netflix_Logo1.jpg http://www.hollywoodreporter.com/sites/default/files/2011/03/hulu-logo-2011-a-l.jpg http://www.bitc.org.uk/sites/default/files/styles/bitc_landing_page_thumb/public/itv-logo2.jpg?c=56d827c3bf7903bfabaabac17ea7c11b
- Statistics show that people are growing tired of the traditional model. Business Insider reported that only 16.9% of the newly formed households signed up for traditional cable and satellite TV in 2010, and that number continues to fall. The distribution systems – traditional cable and satellite TV giants – are buoyed by millions of subscribers paying high monthly fees, but they have an antiquated business model, and suffer from oversaturation and a lack of innovation. http://static3.wikia.nocookie.net/__cb20100428145445/logopedia/images/2/2e/Sky_glass_logo.png http://flipthemedia.com/wp-content/uploads/2013/03/youtube-logo2.jpeg http://siliconangle.com/files/2013/10/samsung-logo.jpeg
- http://technolized.files.wordpress.com/2012/09/lg-smart-tv-logo.jpg http://raeyco.com/wp-content/uploads/panasonic-to-axe-5000-staff.jpg http://icons.iconarchive.com/icons/dan-wiersma/apple-tv/256/Apple-TV-Logo-icon.png
- But using of another devices doesn‘t apply only for spots. People use the second devide also during watching other shows. 50 % of tablet owners view both features TV shows and movies on device 80 % of UK teens use second screen to communicate with friends when watching TV 50 % of UK inhabitans using social media while watching TV Blue – tablet and smartphone owners Green – male owners Orange – female owner http://www.socialtv.fr/wp-content/uploads/2013/03/social-tv-1.jpg
- Gives social networks significant commercial roles in TV business People talk 24/7 about TV on Facebook or Twitter: -> discuss, criticise, recommend, share BBC using on-air Twitter hashtags – people discuss its shows TV as we know now will not die. It will just become more social and will focus on live and event-driver revenue. The big issue is also use of second screen. The 30 seconds spots will disappear. Surveys proved that people use another devices during advertising. It will be used only during Live programmes. http://farm5.static.flickr.com/4091/5097861628_bce663aba3.jpg http://www.imediaconnection.com/images/content/Cover_Image_Social_TV.jpg