The thesis is dedicated to the analysis of the impact of 2008 crisis on 4 mobile operators in Nordic-Baltic region.

1. The Impact of the Cu
urrent Crisis on the ICT in
ndustry in the Nordic-Baltic Region
e
An Exam
mple of Mobil Operators in Finland a Sweden vs Latvia and Estonia
le s and
THE IM
MPACT OF THE CURRENT CRISIS
F U
ON THE ICT IND
E DUSTRY I THE NORDIC-BALTIC REGION
IN B
AN EXA
AMPLE O MOBIL OPER
OF LE RATORS
IN FIN
NLAND AND SWEEDEN VS LATVIA A
AND EST
TONIA
AM SMIB 200 – 2008, P
A 07 Part-Time
By: Olga EFR
B REMENKO
Director: Serg BESANG
D ge GER, PhD
1 / 127

2. The Impact of the Cu
urrent Crisis on the ICT in
ndustry in the Nordic-Baltic Region
e
An Exam
mple of Mobil Operators in Finland a Sweden vs Latvia and Estonia
le s and
TABLE O CON
T OF NTENTS
S
EXECUT
TIVE SUMM
MARY ............
......................
............................................ ......................................... 3
......................
INTRO .............................................................. 5
.................................................................
ODUCTION ........................
PART I. ECONOMIC SITUATIO .................
C ON ............................................ ......................................... 7
......................
1.1 EECONOMIC SITUATION I THE REGI .....................................
IN ION .............................................................. 7
1.1.1 Smart RRegion in the E European Uni .......................................
ion ......................................... 7
......................
1.1.2 Exampl of economic ascension of Estonia .............................
le c f ......................................... 9
......................
1.1.3 Current Global Crisis ....................
t s ............................................ ....................................... 11
......................
1.1.4 Crisis in the four cou
n untries ............ ............................................ ....................................... 16
...................... 6
1.1.5 Crisis in Nordic coun
n ntries .............. ............................................ ....................................... 19
...................... 9
1.1.6 Crisis in Baltic count
n tries ............... ............................................ ....................................... 21
......................
1.1.7 Crisis in Estonia .......
n ......................
............................................ ....................................... 22
...................... 2
1.1.8 Crisis in Latvia in det ...............
n tails ............................................ ....................................... 25
......................
PART II ICT INDUS
I. STRY ............
......................
............................................ ....................................... 36
...................... 6
1.2 GLOBAL VIE OF THE IC INDUSTR ........................................
EW CT RY ............................................................ 36
6
1.2.1 The ICT industry and its actors .....
T d ............................................ ....................................... 36
...................... 6
1.2.2 Telecommmunications sector as a pa of ICT ............................
art ....................................... 37
...................... 7
1.2.3 Role of ICT in econo
f omic performa .....................................
ance ....................................... 39
...................... 9
1.2.4 Charact teristics of the European IC industry ..........................
e CT ....................................... 41
......................
1.2.5 Impact of economic c crisis on ICT I Industry .............................. ....................................... 42
...................... 2
1.2.6 Strategi by analysts ....................
ies s ............................................ ....................................... 43
......................
1.2.7 ICT Inddustry in the fo countries .
our ............................................ ....................................... 44
...................... 4
PART II MOBILE SERVICES S
II. SECTOR......
............................................ ....................................... 51
......................
1.3 GLOBAL SITTUATION IN T THE MARKET OF MOBILE SERVICES .
T E ............................................................ 51
1.3.1 Impact of the current crisis on the M
t Mobile Servic Segment ..
ces ....................................... 58
......................
1.3.2 Recommmendations by analysts ......
y ............................................ ....................................... 62
...................... 2
1.3.3 Mobile Services Mar in the four countries ..........................
rket r ....................................... 63
......................
1.4 AANALYSIS OF THE COMP
F PANIES IN TH REGION .......................
HE ............................................................ 71
1.4.1 Global llandscape of MMobile Opera ators in the fou countries ....
ur ....................................... 71
......................
1.4.2 Regulattory legislation in telecomm
n munication ser rvices in the re egion ............. ....................................... 74
4
1.4.3 Global pperformance o the Mobile Operators...........................
of ....................................... 75
......................
1.4.4 Global vvision of Mob segment in 2008 vs 200 ...................
bile n 07 ....................................... 78
......................
1.4.5 Position
ning of the commpanies in ea market ...........................
ach ....................................... 85
......................
1.4.6 Analysi of the financ structure of the compan ................
is cial nies ....................................... 98
......................
1.4.7 Global vvision of the a
actors’ financi health in 2007-2008 ......
ial ..................................... 105
......................
1.4.8 Outlook 2009 for the companies ...
k ............................................ ..................................... 108
......................
1.4.9 Response of the mark ................
kets ............................................ ..................................... 118
......................
CONC .......................................................... 122
.................................................................
CLUSION ............................ 2
BIBLIOG
GRAPHY ..........................
......................
............................................ ..................................... 124
...................... 4
2 / 127

3. The Impact of the Cu
urrent Crisis on the ICT in
ndustry in the Nordic-Baltic Region
e
An Exam
mple of Mobil Operators in Finland a Sweden vs Latvia and Estonia
le s and
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4. The Impact of the Cu
urrent Crisis on the ICT in
ndustry in the Nordic-Baltic Region
e
An Exam
mple of Mobil Operators in Finland a Sweden vs Latvia and Estonia
le s and
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5. The Impact of the Cu
urrent Crisis on the ICT in
ndustry in the Nordic-Baltic Region
e
An Exam
mple of Mobil Operators in Finland a Sweden vs Latvia and Estonia
le s and
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126 / 127

6. The Impact of the Cu
urrent Crisis on the ICT in
ndustry in the Nordic-Baltic Region
e
An Exam
mple of Mobil Operators in Finland a Sweden vs Latvia and Estonia
le s and
Major In
nternet links
s
Baltic Bu
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m
Bank of Latvia, http:/
//www.bank.l
lv/eng/main/a
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an .europa.eu/in
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m
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Latvia/Price-H
History
http://ma
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tion for Development Pro
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v.org
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pedia, http://w
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127 / 127