Helene Auramo's presentation // 5.2.2015 // SBD Unplugged event

1. Okimo Clinic
Helene Auramo, CEO
How marketing automation can
benefit from social media
the Okimo Clinic vision

2. Okimo Clinic is a strategic social media company
• Okimo Clinic's mission is to help organisations
achieve their business objectives by using social and
digital media to build their influence, audiences, and
networks
• We work with the biggest companies and
organisations in the Nordics
• Okimo Clinic is a part of the Marketing Clinic Group

3. Helene Auramo
helene@okimoclinic.com,
+358 40 153 0082,
www.twitter.com/heleneauramo,
www.linkedin.com/li/heleneauramo
Okimo Clinic 04/2013- Present
CEO and Partner
Image Magazine (A-lehdet) 2014
Tech journalist
Pakimomo 04/2013-Present
Chairman
Indiedays 10/2009-Present
Co-founder & Board Member
Zipipop Ltd 06/2007-02/2013
Co-Founder & Partner
University of Art & Design Helsinki 2008-2013
Media Lab
Institute for Integrative Nutrition 2011-2012
Health coach
Helsinki School of Economics 2002-2008
Master of science in Economics,
Marketing, Logistics, ITP, IDBM
Experience
Education Contact

4. Social media and business now
• Social media vs. digital media
• Measuring the business impact

5. Customer
insight
Market
insight
Brand
insight
Performance
excellence
Measure the right things in social
media, not just Fb likes

6. Social media and marketing
automation
• Do not automate
everything!
• Create a system for staying
in the conversation
• Share, share, share!
• Customize messages

7. Creating your own media
•Why?
• How?
• Linking to marketing automation

8. What happens this year?
• Developments in the measuring side
of social media
• Social media insights integration to
company insights
• Internal ambassador programs
• Linking social media to marketing
automation

9. And what is the vision?

10. Okimo Clinic
Helene Auramo, CEO
helene@okimoclinic.com
+358401530082
Thank you!