Turning employees into ambassadors in social media

•

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Okimo Clinic

Negócios

Machinery
!

Knowledge workers
!

Audience & networks

Employees

Partners and suppliers

Customers

Who are your ambassadors?

!

Regular rank-and-ﬁle
company employees have
more credibility than
executives.
- The 2012 Edelman Trust Barometer

!

Identiﬁcation process

Internal
Trust (skills)
Network
Motivation

External
Trust
Network
Motivation

It all starts from within….
Why should I work for you?
!

Why would I want to share your stuﬀ?

!

Okimo Clinic Way

What is the current
and desired state?

Identiﬁcation of the
ambassadors

Content strategy
plan and
trainings

Measure &
adjust

!

Helene Auramo
helene@okimoclinic.com
+358 40 153 0082
@heleneauramo

!
www.facebook.com/okimoclinic
www.twitter.com/okimoclinic
www.linkedin.com/company/okimoclinic

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Turning employees into ambassadors in social media

1. Turning employees into ambassadors in social media ! ! Helene Auramo, Okimo Clinic Ltd !

2. Machinery ! Knowledge workers ! Audience & networks

3. Traﬃc generated by IBM internal experts in social media converted seven times more frequently than traﬃc generated by other IBM sources. The Most Powerful Brand On Earth, Chris Boudreaux & Susan F. Emerick

4. TRUST

5. Employees Partners and suppliers Customers Who are your ambassadors?

6. ! Regular rank-and-ﬁle company employees have more credibility than executives. - The 2012 Edelman Trust Barometer

7. Challenges UNIFIED MISSION UNIFIED MESSAGES TRUST LACK OF SOCIAL MEDIA POLICY LACK OF SKILLS IDENTIFYING THE RIGHT AMBASSADORS Possibilities BRAND AWARENESS SEM & SEO BUILDING TRUST SALES

8. ! Identiﬁcation process Internal Trust (skills) Network Motivation External Trust Network Motivation

9. It all starts from within…. Why should I work for you? ! Why would I want to share your stuﬀ?

10. ! Okimo Clinic Way What is the current and desired state? Identiﬁcation of the ambassadors Content strategy plan and trainings Measure & adjust

11. ! Helene Auramo helene@okimoclinic.com +358 40 153 0082 @heleneauramo ! www.facebook.com/okimoclinic www.twitter.com/okimoclinic www.linkedin.com/company/okimoclinic

Turning employees into ambassadors in social media

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