7 Frameworks of Story Brand

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Examples

Marketing

KI Consulting
The character is the
customer.
Be very clear on what they
want. Klaviyo also display
success upfront

KI Consulting
Slack makes the Problem
clear; Take charge of your
time in the workplace. Great
visuals displaying workload

KI Consulting
Why you are the Guy to solve
the problem. Hubspot
displays Authority as the guy
with the solution.

KI Consulting
Figma shows the Plan in 3
simple steps.
Makes it easy to recognize the
pattern

KI Consulting
Call-To-Action buttons on
every section.
Also, make it clear on the
pricing section what the
OFFER is

KI Consulting
Sleeknote shows Results to
expect in a customized
way. Plus CTA to learn
more

KI Consulting
Failure / Success -
StoryBrand Example

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