Presentation by Oisin Lunny & Paul de Gregorio on successful charity campaigns on mobile, and lessons from the Third Sector. FOr more information please visit:
www.openmarket.com/europe
www.openfundraising.com
http://degregoriopaul.blogspot.co.uk
9. The evolution of mobile giving
CE0,E'+- C*E'07$&,**F
!"#$%&&'()$&*'(+$+"#*,-
!@6$A@BCD
60,7-$
08*&+#,1 60,7-$;0<*,'+- >0+#$;0<*,'+- >0))0,81
9:345 :=5 :=5 9?5
.((*/0+*,1
2345
Source: Everett, Gladwell, Maloney
10. The evolution of mobile giving
CE0,E'+- C*E'07$&,**F
!"#$%&&'()$&*'(+$+"#*,-
!@6$A@BCD
60,7-$
08*&+#,1 60,7-$;0<*,'+- >0+#$;0<*,'+- >0))0,81
9:345 :=5 :=5 9?5
.((*/0+*,1
2345
Source: Everett, Gladwell, Maloney
11. The evolution of mobile giving
CE0,E'+- C*E'07$&,**F
CDC$
8*(0%*(
!"#$%&&'()$&*'(+$+"#*,-
!@6$A@BCD
GH$ICDC
60,7-$
08*&+#,1 60,7-$;0<*,'+- >0+#$;0<*,'+- >0))0,81
9:345 :=5 :=5 9?5
.((*/0+*,1
2345
Source: Everett, Gladwell, Maloney
12. Massive growth of SMS giving
% of respondents
who have given to
charity in last 3
months
“In which of the
following ways did
you give?”
Source: nVision / Charity Awareness Monitor (nfpSynergy)
Base: 1,000 online respondents aged 16+, GB
13. Why SMS?
SMS are perceived as personal
90% of SMS read within an hour
One self contained channel for all
Mobile user is in control
initial interaction has overcome the
biggest barrier already
19. Results
• 500% increase in SMS donations
• 60% opt-in to gift aid
• Double the response from other channels
• 25% added to these donations
• Over £1,500,000 raised by SMS and Gift aid
• OpenMarket processed over £10,000 /second
• Record donations by mobile for DEC
20. Using the shortcode on other media
TV Peaking at 298k on 08/07/11 £300,000
£225,000
TV events / newspaper ads drove peak donations,
in particular support from ITV
£150,000
TV
£75,000
£0
August 2011
21. The Faberge Big Egg Hunt
Paul de Gregorio
Head of Mobile at Open Fundraising
27. Beaten.
Neglected.
Starved.
Will you help feed a dog
like Archie until we can
find him a home?
When we found Archie, he weighed 3.2kg – just half what he should have. He hadn’t been fed for
two weeks and was so close to death that his temperature didn’t register on the vet’s thermometer.
Thankfully, he was brought to an RSPCA rescue centre, where he was given the food and care he
desperately needed to survive. But there are many more neglected dogs like Archie – and many more
hungry mouths to feed.
Text FEED to 70030 to give £3
to feed and care for a dog like Archie.
The RSPCA can only exist thanks to donations from people like you. So thank you in advance for your kindness.
The RSPCA helps animals in England and Wales. Registered charity no: 219099
The RSPCA brings private prosecutions where appropriate. Your gift will be used to further our work where it’s needed most. You will be charged £3, plus one message at your standard network rate. RSPCA will
receive 100% of your donation, excluding O2 customers where £2.96 will be received. By using this service, you agree that we may contact you in the future. If you’d rather we didn’t, text OPTOUT to 70030.
40. Take the opportunity
Photo: Give A Man A Kick
the new album from giveamanakick Cypress ave Cork April 18th
0ut April 18th Whelans Dublin April 19th
Roisin Dubh Galway April 24th
w w w. m y s p a c e . c o m / g i v e a m a n a k i c k Dolans Limerick April 25th