OpenMarket Fifty Shades of Mobile CRM at Mobile Marketing Live #mmliveglobal

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Presentation by Oisin Lunny on the Mobile CRM debate at Mobile Marketing Live with Velti, Text Local & Lumata. For more information please visit: www.openmarket.com/europe

Tecnologia

Fifty Shades of Mobile CRM
Oisin Lunny, Senior Market Development Manager

Worldwide smartphone activations…

…outnumber child births three to one.

One in three would…

...give up sex for smartphone access!

What would you give up…?
What % would choose daily use of mobile phone over...
•Alcohol 70 %
•Chocolate 63 %
•Caffeine 55 %
•Exercise 54 %
•Sex 33 %
•Toothbrush 22 %
•Shoes 21 %

Addicted to our smartphones?

80%
…more likely to
cause traffic
accidents than
alcohol due to
its distracting
nature

Addicted to our smartphones?

35%
…of adults with
families
regularly check
their phone at
the dinner table

Addicted to our smartphones?

66%
…of smartphone
owners sleep
with their phone
next to them, and
check them when
they wake up

Addicted to our smartphones?

48%
…admit to ending
a relationship
via text message,
email, Facebook
or Twitter

Addicted to our smartphones?
“Mobile
phones have
moved
beyond a
necessity
into an
addiction”

16-24 demographic prefer mobiles

Source: Ofcom UK Adults’ Media Literacy, 2010

Here Me Now
the power of now
surprises
social rewards
simplicity
free
fun
missions

Get explicit*

*opt in

Source: Kitten & The Hip

Choosing a mobile partner is not...

BLACK &
WHITE

** Fifty Shades of Thank You **
sales@uk.openmarket.com
www.openmarket.com
text “sales” to 88600
Visit us at stand 26

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OpenMarket Fifty Shades of Mobile CRM at Mobile Marketing Live #mmliveglobal

1. Fifty Shades of Mobile CRM Oisin Lunny, Senior Market Development Manager

2. Fifty shades of Blackberry

3. Fifty shades of Blackberry

4. Fifty shades of Blackberry

5. Worldwide smartphone activations… …outnumber child births three to one.

6. One in three would… ...give up sex for smartphone access!

7. What would you give up…? What % would choose daily use of mobile phone over... •Alcohol 70 % •Chocolate 63 % •Caffeine 55 % •Exercise 54 % •Sex 33 % •Toothbrush 22 % •Shoes 21 %

8. Addicted to our smartphones? 80% …more likely to cause traffic accidents than alcohol due to its distracting nature

9. Addicted to our smartphones? 35% …of adults with families regularly check their phone at the dinner table

10. Addicted to our smartphones? 66% …of smartphone owners sleep with their phone next to them, and check them when they wake up

11. Addicted to our smartphones? 48% …admit to ending a relationship via text message, email, Facebook or Twitter

12. Addicted to our smartphones? “Mobile phones have moved beyond a necessity into an addiction”

13. Massive Second Screen App Audience

14. 16-24 demographic prefer mobiles Source: Ofcom UK Adults’ Media Literacy, 2010

15. The Great Mobile Ad Spending Gap

16. Here Me Now

17. Here Me Now the power of now surprises social rewards simplicity free fun missions

18. Fifty shades of...

19. Fifty shades of...

20. Fifty shades of...

21. Fifty shades of...

22. Fifty Shades of Mobile CRM

23. SMS is still SEXY

24. Be sensitive* *respect your customer

25. Get explicit* *opt in Source: Kitten & The Hip

26. Use restraint* *less is more

27. Choosing a mobile partner is not... BLACK & WHITE

28. ...it’s actually...

29. Get into bed with the right partner!

30. customers and partners

31. CMX2 platform

32. CMX2 platform

33. CMX2 platform

34. SMS Chat platform

35. Next... Fifty Shades of BURGUNDY

36. ** Fifty Shades of Thank You ** sales@uk.openmarket.com www.openmarket.com text “sales” to 88600 Visit us at stand 26

OpenMarket Fifty Shades of Mobile CRM at Mobile Marketing Live #mmliveglobal

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