Micro-Scholarship, What it is, How can it help me.pdf
Water Words that Work
1. This presentation is released under a
Creative Commons 3.0 license. For
more information:
http://creativecommons.org/licenses/by-nc-sa/3.0/us/
Monday, September 21, 2009
2. Water Words That Work
Make a Splash With Your Communications
Eric Eckl
10/02/2009
Monday, September 21, 2009
3. Introduction
“…much more effective than
our previous approaches.”
– Andrew Pelloso,
Indiana Department of Environmental Management
3
Monday, September 21, 2009
4. Introduction
“...get a better response
since I started… I get more
questions than I used to
get.”
– Ted Withrow,
Kentucky Division of Water
4
Monday, September 21, 2009
5. Introduction
“... we received more response via
phone calls, emails, and notes....than
anything we have previously done. You
have a made us a believer.”
-- Jeremiah Johnson
Beckley (WV) Sanitary Board
5
Monday, September 21, 2009
7. What’s the X Factor?
Recently Bought Environmentally Friendly Products 7
Monday, September 21, 2009
8. What’s the X Factor?
0.6
60%
0.45
38% 0.3
0.15
Group A 0
Group B
Recently Bought Environmentally Friendly Products 7
Monday, September 21, 2009
9. What’s the X Factor?
Recently Bought Environmentally Friendly Products 7
Monday, September 21, 2009
10. What’s the X Factor?
Reminded others to be environmentally conscious 8
Monday, September 21, 2009
11. What’s the X Factor?
0.5
47%
0.375
0.25
27%
0.125
Group A 0
Group B
Reminded others to be environmentally conscious 8
Monday, September 21, 2009
12. What’s the X Factor?
Reminded others to be environmentally conscious 8
Monday, September 21, 2009
13. What’s the X Factor?
Voted for the candidate with the best environmental record 9
Monday, September 21, 2009
14. What’s the X Factor?
0.4
32% 0.3
0.2
17% 0.1
Group A 0
Group B
Voted for the candidate with the best environmental record 9
Monday, September 21, 2009
15. What’s the X Factor?
Voted for the candidate with the best environmental record 9
Monday, September 21, 2009
16. What’s the X Factor?
Recently donated to environmental causes 10
Monday, September 21, 2009
17. What’s the X Factor?
0.3
30%
0.225
18% 0.15
0.075
Group A 0
Group B
Recently donated to environmental causes 10
Monday, September 21, 2009
18. What’s the X Factor?
Recently donated to environmental causes 10
Monday, September 21, 2009
23. This Presentation
• Confidence is the key to conservation actions
from citizens -- not information
Monday, September 21, 2009
24. This Presentation
• Confidence is the key to conservation actions
from citizens -- not information
• Ohioans think what you do is important and they
want you to succeed
Monday, September 21, 2009
25. This Presentation
• Confidence is the key to conservation actions
from citizens -- not information
• Ohioans think what you do is important and they
want you to succeed
• But our poor communications saps citizens’
confidence in themselves
Monday, September 21, 2009
26. This Presentation
• Confidence is the key to conservation actions
from citizens -- not information
• Ohioans think what you do is important and they
want you to succeed
• But our poor communications saps citizens’
confidence in themselves
• Our poor communications amount to de facto
elitism that exclude many people
Monday, September 21, 2009
27. This Presentation
• Confidence is the key to conservation actions
from citizens -- not information
• Ohioans think what you do is important and they
want you to succeed
• But our poor communications saps citizens’
confidence in themselves
• Our poor communications amount to de facto
elitism that exclude many people
• We can’t count on the media to improve our
sloppy or thoughtless communication for much
longer
Monday, September 21, 2009
28. This Presentation:
The Water Words That Work Method
14
Monday, September 21, 2009
29. Water is a High Priority
15
Monday, September 21, 2009
30. Water is a High Priority
15
Monday, September 21, 2009
31. Water is a High Priority
16
Monday, September 21, 2009
32. Water is a High Priority
16
Monday, September 21, 2009
106. Recap
• Confidence is the key to conservation actions
from citizens -- not information
Monday, September 21, 2009
107. Recap
• Confidence is the key to conservation actions
from citizens -- not information
• Ohioans think what you do is important and they
want you to succeed
Monday, September 21, 2009
108. Recap
• Confidence is the key to conservation actions
from citizens -- not information
• Ohioans think what you do is important and they
want you to succeed
• But our poor communications saps citizens’
confidence in themselves
Monday, September 21, 2009
109. Recap
• Confidence is the key to conservation actions
from citizens -- not information
• Ohioans think what you do is important and they
want you to succeed
• But our poor communications saps citizens’
confidence in themselves
• Our poor communications amount to de facto
elitism that exclude many people
Monday, September 21, 2009
110. Recap
• Confidence is the key to conservation actions
from citizens -- not information
• Ohioans think what you do is important and they
want you to succeed
• But our poor communications saps citizens’
confidence in themselves
• Our poor communications amount to de facto
elitism that exclude many people
• We can’t count on the media to improve our
sloppy or thoughtless communication for much
longer
Monday, September 21, 2009
111. This Presentation:
The Water Words That Work Method
53
Monday, September 21, 2009