Recap from day 2 of Mobile World Congress

1. MOBILE
2015
WORLD 2
DAY
RECAPCONGRESS

2. DAY2
1
5G WHAT? PART 1
Don’t you feel like technology and digital seems to be plateauing? It’s because our
devices and tech-oriented lifestyle needs a new data pipeline to enable the type of
conceptual, interconnected living lifestyle we all want so badly. The answer: 5G.
5G isn’t just the next mobile network, like 4G or the failure known as 3G.
It’s the next technological platform. It’s going to take us to speeds beyond
what we currently experience. Imagine downloading an 8gb movie in just
6 seconds. 5G is going to enable your mobile device to connect to billions
of other devices and sensors, in all aspects of your life (your current phone
can connect to a few thousand). Latency issues will cease: no downtime, no
wait time, and knowledge can be made out of data insights much faster.
2015 MOBILE WORLD CONGRES RECAP

3. DAY2
2
5G WHAT? PART 2
Autonomous vehicles. They’re pretty sweet, especially once you get behind the
wheel of one and take a deep breath as you give up control. But, if these were
to hit the roads on our 4G networks, with high latency issues, you would die!
A self-driving car on a 4G network, traveling 60mph, which needs to suddenly
hit the brakes to avoid a collision would move an additional 5 feet on the road
before all the data processes took place to stop the car. On a 5G network, the car
would only move 2.8cm. That’s 1.5 tons of steel moving less than half your thumb
to avoid collision. That’s the sheer power of what 5G will enable. And how about
this: that autonomous vehicle is talking to the 50 other cars in its surrounding
area and to sensors placed all throughout the environment and streets.
2015 MOBILE WORLD CONGRES RECAP

4. DAY2
3
5G REASONS TO
GET EXCITED
The evolution of the internet will, when we finally have the ability to, take
computing and content and bring it all together in an intelligently-managed
way, differentiating the type of technology that is produced and the services
being offered. Here are 5 reasons to get excited about 5G, 5 years from now:
THE HUMANIZATION OF THE
INTERNET: The internet will be able to
better sense the environment through
sensors, probes, and connected objects,
which means that services will be able
to understand the specific situations
of your physical environment
KEEPING IT GREEN: With 50
billion connected devices by 2020,
these networks that will be built all
over the world are being researched
with the idea of maximizing low-
cost energy consumption in mind
2015 MOBILE WORLD CONGRES RECAP

5. DAY2
THE NEXT INDUSTRIAL REVOLUTION: 4G does, in fact, limit the entrepreneurial
spirit. There is only so much you can do with our current speeds and connectivity
on mobile. This veil will soon be lifted, and our services will take on utility we
never dreamed possible by imaginative minds who saw new opportunities first
THE ONE AND ONLY FOLLOWER
YOU NEED: With 5G, the internet
will follow you wherever you go,
enabling you to take all the data
you create from device-to-device,
creating seamless user ubiquity
CONSUMER BEHAVIORS: We
already know consumer behaviors
change overnight, based on adoption
of tech and the utility that service
provides. With 5G, the way we watch
video, shop, and socialize is going to
be vastly different than what it is now.
What are consumers going to be able
to do? And what types of behaviors
are they going to stop exhibiting?
2015 MOBILE WORLD CONGRES RECAP

6. DAY2
4
5G CONSUMER-
CENTRIC MODELING
5G gives the opportunity for brands to be smarter and more
contextually relevant when tracking the customer journey.
In a 5G world, brands will be able to multi-hop across consumers’ various
environments with ease via mobile, device-to-device discovery. Communication
will increase tenfold, meaning devices will stop talking childish gibberish and make
real sentences. Integrated access and backhaul will help you keep track of it all, and
you’ll never have to predict a consumer journey again. You’ll know it in real-time.
2015 MOBILE WORLD CONGRES RECAP