As leader of one of the world’s largest and most innovative companies, Ginni Rometty is one of the most influential voices in the world. And in her keynote at the Mobile World Congress in Barcelona, the IBM CEO spoke about key shifts in the ever-changing mobile technology industry. And what she left her audience with was the captivating thought that these are not changes that will just affect the industry or even business altogether, but how the entire world gets things done. This exciting and disruptive time has been spurred on, Rometty believes, by three distinct trends – Data, Cloud, and Engagement.

1. K eynote address
Ginni Rometty
Chairman, President & CEO, IBM
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2. 1
3 Trends that will shape our world
As leader of one of the world’s largest and most innovative companies, Ginni
Rometty is one of the most influential voices in the world. And in her keynote at the
Mobile World Congress in Barcelona, the IBM CEO three key shifts that will change
the way we all live.
Data is the natural resource of the 21st Century.
The cloud has grown to include any IT or business process delivered as a service.
The engagement of people empowered by knowledge and enriched by a
network.
2014
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3. 2
Data—The next natural resource
Throughout history, humanity has only been as progressive as how it’s utilized its
resources. And according to Rometty, the world’s next natural resource is none other
than data. We already use 2.5 million GBs a day, but that’s just the tip of the iceberg.
About 80 percent of the world’s data has been created in just the past two years.
And businesses are taking note: three-quarters of IBM’s clients are piloting big data
projects for the future and a third are looking at how to monetize data to create a
new business. Data will be the basis of competitive advantage, and the strongest
competitors will be those who push their analytics beyond descriptive and predictive.
Those who use data to be prescriptive and exploit its time value will win.
2014
Mobile
#OgilvyMWC
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4. 3
The growing hybrid cloud
By 2016, a quarter of mobile apps will be in the cloud. Already, 80% of today’s
software is built for the cloud. The cloud may appear to be a technology choice, but
it is, in fact, a business model decision. By 2017, half of all businesses will deploy
hybrid clouds that integrate public and private clouds. That data will be managed
as if it were on-site, allowing businesses to use it to reinvent themselves and drive
innovation. As a result, we’ll move toward an API economy, with much of the
enterprise exposed as a service.
2014
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#OgilvyMWC
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5. 4
Empowered and enriched
Engagement
We are becoming a society comfortable giving out personal information. The number
of people willing to share their GPS location has doubled in just the past year. But
while data is freely given, folks expect value in return. Your success in the emerging
engagement culture will be measured three ways:
Speed—people expect a quick response time when they engage in social channels
Personalization—80% of people will trade personal data for something they value
Security and trust—Trillions of dollars in online retail depends on enterprises
ensuring security of consumers’ personal information.
2014
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6. 5
Mobile—3 predictions
Rometty offered three predictions for how a mobile-first, cloud-first world will work.
1. Mobile success will depend on security. Secure transactions are critical. Only
when security can be guaranteed will people experience the crucial feeling of trust.
2. Mobile plus cloud will redefine software development as we know it.
3. For enterprises, mobile will put a premium on authentic and transparent culture
as well as speedy, prescriptive analytics.
2014
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#OgilvyMWC
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7. 6
The third age of computing
The third age of computing is cognitive—an era of machines that learn when they
are taught. So what does this future hold? Watson, IBM’s star cognitive computer
can process natural language and correctly answer a game show clue. As impressive
as Watson’s Jeopardy win was, the real promise is the coming benefit to society
from cognitive computing. IBM is training Watson for use in the health care industry,
where it’s aiding doctors in determining ideal treatment options for individual
patients. Eventually, Watson will become a platform for many to use. The impact of
cognitive computing on retail, education, travel and other industries will be worldchanging.
2014
Mobile
#OgilvyMWC
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Congress