Google's Executive Chairman Eric Schmidt and Director of Google Ideas Jared Cohen kicked off SXSW with a wide ranging discussion about what will happen to the world as more and more people connect to the internet. Ogilvy's Daniel Jeydel was in the front row bringing back this report.

1. GOOGL E ’S E R IC SCH M IDT
A N D JA R E D COH E N
DISH ON T H E IN T E R N E T 'S
ROL E IN PR IV A CY,
R E V OLU T ION A N D M OR E
KEYNOTE

3. WHILEWEMOSTLYTHINKOFGOOGLEASAPLACETO FINDAGOODRESTAURANTOR
CHECKOUREMAIL,ITHASAVERYVERSATILE,ANDOFTENCRUCIAL,ROLEAROUND
THEGLOBE.THEINTERNETHADITSHANDINTHEREVOLUTIONSINEGYPT,SYRIA,
ANDMOSTRECENTLYUKRAINE.ASMOREANDMOREPEOPLEBECOMECONNECTED
ACROSSTHEGLOBE,SIMILAREVENTSWILLCONTINUETO HAPPENELSEWHERE.IN
THENEXTTHREETO FIVEYEARS,SCHMIDTSAYS1-2BILLIONMOREPEOPLEWILLJOIN
THEINTERNETWORLD.SCHMIDTHYPOTHESIZEDTHATTHISWILLMAKEREVOLUTION
“E“EASIERTO START,BUTHARDERTO FINISH.”
SL IDE 2 -R E V OLU T ION S

4. THERECENTNATIONALSECURITYADMINISTRATIONSCANDALWASN’TTHEFIRST
SECURITY-RELATEDCRISISTO HITGOOGLE;THECOMPANYWASALSO “ATTACKED”BY
THECHINESEIN2010,SAYSSCHMIDT.HEBELIEVES THEREISAROLEFORSECRECY
WHENITCOMESTO GOVERNMENTDISCLOSURES,BUTITMUSTBEWELLDEFINED.
GOOGLE’SDATANETWORKISNOW TOTALLYSECURE,INCLUDINGFROM THEU.S.
GOVERNMENT,BUTTHECOMPANYHOPESTO BRINGTHATPRIVACYTOTHEENTIRE
WORLD.THAT’SWHYTHECOMPANY,ACCORDINGTO COHEN,FOCUSESONPEOPLE
WITHDIGIWITHDIGITALCHALLENGES,ASINSYRIAWHERETHEPOPULATIONISINACYBERWAR
ANDCRAVESPRIVACYFORITSCITIZENS.
SL IDE 3 -SE CU R IT Y

5. ACAUSEFORCONCERNFORGOOGLEISTHAT,ACCORDINGTO SCHMIDT,THE
INTERNET“CANNOTBETURNEDOFF,BUTCANBEINFILTRATED.”ANDWITHMORE
ANDMOREPEOPLEEXPECTEDTO COMEONLINE,THERE’SACHANCETHATTHOSEIN
CONTROLWILLSEETHISNEW OPENNESSASATHREAT.IFTHEYDO,SCHMIDT
WONDERS,WHATHAPPENSIF10AUTOCRATICNATIONSCOMETOGETHERASAMASS
TO RESTRICTTHEINTERNET?THIS“INTERNETBALKANIZATION”—DIVIDINGTHE
INTERNEINTERNETINTO SEPARATEENCLAVESANDBLOCKINGOFFCERTAININFORMATION—IS
ASERIOUSCONCERNFORGOOGLE.ANDITSEEMSLIKEITSHOULDBEFORTHOSE
WHO BELIEVEINTHEIMPORTANCEOFANINFORMEDPUBLIC.
SL IDE 4 -IN T E R N E T B A L K A N IZA T ION

6. IT’SWORTHNOTINGTHATGOOGLEHASAFINANCIALSTAKETHATWOULDBEATRISK
IFSOMETHINGLIKEINTERNETBALKANIZATIONWERETO BECOMEAREALITY.
HHOWEVER,THECOMPANYALSO HOLDSACOREBELIEFTHATPEOPLEAREGOOD,AND
THATTHEPUBLICSHOULDBEINFORMEDANDCONNECTEDTO ONEANOTHER.IT’S
HARDTO DISAGREEWITHTHATNOBLECAUSE.INTHENEARFUTURE,IT’SLIKELYTHAT
WE’LLLEARNOFMOREWRONGDOINGORCONFLICTINTHEWORLD,BECAUSETHOSE
PEOPLEWHOAREWRONGEDWILLSOONBEABLETO GETTHEIRWORDOUTINTOTHE
PUBLICCONSCIOUSNESS.WHERETHINGSWILLGO REMAINSTO BESEEN,BUTTHE
INTERNETWILLBERIGHTTHEREATEACHSTEPOFTHEWAY.
SL IDE 5 -M OV IN G FOR W A R D