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Google's Eric Schmidt and Jared Cohen SXSW 2014 Keynote #SXSW #OgilvySXSW

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Google's Executive Chairman Eric Schmidt and Director of Google Ideas Jared Cohen kicked off SXSW with a wide ranging discussion about what will happen to the world as more and more people connect to the internet. Ogilvy's Daniel Jeydel was in the front row bringing back this report.

Publicada em: Tecnologia
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Google's Eric Schmidt and Jared Cohen SXSW 2014 Keynote #SXSW #OgilvySXSW

  1. GOOGL E ’S E R IC SCH M IDT A N D JA R E D COH E N DISH ON T H E IN T E R N E T 'S ROL E IN PR IV A CY, R E V OLU T ION A N D M OR E KEYNOTE
  2. WHILEWEMOSTLYTHINKOFGOOGLEASAPLACETO FINDAGOODRESTAURANTOR CHECKOUREMAIL,ITHASAVERYVERSATILE,ANDOFTENCRUCIAL,ROLEAROUND THEGLOBE.THEINTERNETHADITSHANDINTHEREVOLUTIONSINEGYPT,SYRIA, ANDMOSTRECENTLYUKRAINE.ASMOREANDMOREPEOPLEBECOMECONNECTED ACROSSTHEGLOBE,SIMILAREVENTSWILLCONTINUETO HAPPENELSEWHERE.IN THENEXTTHREETO FIVEYEARS,SCHMIDTSAYS1-2BILLIONMOREPEOPLEWILLJOIN THEINTERNETWORLD.SCHMIDTHYPOTHESIZEDTHATTHISWILLMAKEREVOLUTION “E“EASIERTO START,BUTHARDERTO FINISH.” SL IDE 2 -R E V OLU T ION S
  3. THERECENTNATIONALSECURITYADMINISTRATIONSCANDALWASN’TTHEFIRST SECURITY-RELATEDCRISISTO HITGOOGLE;THECOMPANYWASALSO “ATTACKED”BY THECHINESEIN2010,SAYSSCHMIDT.HEBELIEVES THEREISAROLEFORSECRECY WHENITCOMESTO GOVERNMENTDISCLOSURES,BUTITMUSTBEWELLDEFINED. GOOGLE’SDATANETWORKISNOW TOTALLYSECURE,INCLUDINGFROM THEU.S. GOVERNMENT,BUTTHECOMPANYHOPESTO BRINGTHATPRIVACYTOTHEENTIRE WORLD.THAT’SWHYTHECOMPANY,ACCORDINGTO COHEN,FOCUSESONPEOPLE WITHDIGIWITHDIGITALCHALLENGES,ASINSYRIAWHERETHEPOPULATIONISINACYBERWAR ANDCRAVESPRIVACYFORITSCITIZENS. SL IDE 3 -SE CU R IT Y
  4. ACAUSEFORCONCERNFORGOOGLEISTHAT,ACCORDINGTO SCHMIDT,THE INTERNET“CANNOTBETURNEDOFF,BUTCANBEINFILTRATED.”ANDWITHMORE ANDMOREPEOPLEEXPECTEDTO COMEONLINE,THERE’SACHANCETHATTHOSEIN CONTROLWILLSEETHISNEW OPENNESSASATHREAT.IFTHEYDO,SCHMIDT WONDERS,WHATHAPPENSIF10AUTOCRATICNATIONSCOMETOGETHERASAMASS TO RESTRICTTHEINTERNET?THIS“INTERNETBALKANIZATION”—DIVIDINGTHE INTERNEINTERNETINTO SEPARATEENCLAVESANDBLOCKINGOFFCERTAININFORMATION—IS ASERIOUSCONCERNFORGOOGLE.ANDITSEEMSLIKEITSHOULDBEFORTHOSE WHO BELIEVEINTHEIMPORTANCEOFANINFORMEDPUBLIC. SL IDE 4 -IN T E R N E T B A L K A N IZA T ION
  5. IT’SWORTHNOTINGTHATGOOGLEHASAFINANCIALSTAKETHATWOULDBEATRISK IFSOMETHINGLIKEINTERNETBALKANIZATIONWERETO BECOMEAREALITY. HHOWEVER,THECOMPANYALSO HOLDSACOREBELIEFTHATPEOPLEAREGOOD,AND THATTHEPUBLICSHOULDBEINFORMEDANDCONNECTEDTO ONEANOTHER.IT’S HARDTO DISAGREEWITHTHATNOBLECAUSE.INTHENEARFUTURE,IT’SLIKELYTHAT WE’LLLEARNOFMOREWRONGDOINGORCONFLICTINTHEWORLD,BECAUSETHOSE PEOPLEWHOAREWRONGEDWILLSOONBEABLETO GETTHEIRWORDOUTINTOTHE PUBLICCONSCIOUSNESS.WHERETHINGSWILLGO REMAINSTO BESEEN,BUTTHE INTERNETWILLBERIGHTTHEREATEACHSTEPOFTHEWAY. SL IDE 5 -M OV IN G FOR W A R D

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