Evan LaPointe: B2B & Social Media: Performance, Measurements, and SEO Benefits
1. B2B Social Media Effective strategies, actionable measurement, and SEO OfficeArrow, LLC. 2009.
2. Agenda: Why include social media in your marketing mix? Who are the players? Five ways to succeed in social media Social media and Search Engine Optimization
3. What is social media? Wikipedia: Media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social Networking + User Generated Content
4. Social Media for B2B Speak to the two “magic” emotions To Do Item: What fuels these two emotions in our target audience?
16. What You Need To Know Always optimize the anchor text when allowed Use deep links Network your networks Apply linguistic principles to everything you create – this might be what ranks
17. Ideas YouTube tutorials on your products Use LinkedIn to rank for your own name Maximize your maps listings Audience: what has worked for you?
50% of employees have been at their current job less than 5 years. 25% less than one year.
Remember: you are leveraging a PRE-EXISTING network. Don’t try to BE the network by becoming a hub.
Only 20% of twitter users access the service through the web site.
Don’t plan for luck. Building these relationships takes time. 90% of users have signed up in the last 6 months. Almost 60% have fewer than 10 tweets. Same with blogs, etc.
A single mention of my blog by Avinash impacts traffic more than dozens of other mentions.
In other words, create an experience (or add to an existing experience) that is consistent with the medium. My relatives email.
The equation to see how many units of Tide a Nascar hood sells is 40 pages long. Profitability needs to play a role. If this program is at the expense of others, that is not good.
In my opinion, the #1 most productive use of social media in a B2B or B2C environment is getting feedback. Chances are, the #1 thing that needs to be fixed is losing you a lot of money.
50% of employees have been at their current job less than 5 years. 25% less than one year.
50% of employees have been at their current job less than 5 years. 25% less than one year.