This Presentation is a guide to creating social media campaigns for your business and Ads

1. CREATING
SOCIAL MEDIA
CAMPAIGN

3. WHAT IS SOCIAL MEDIA
Social media is the collective of online communications channels dedicated
to community-based input, interaction, content-sharing and collaboration.
Websites and applications dedicated to forums, microblogging, social
networking, social bookmarking, social curation, are among the different
types of social media.

4. EXAMPLES OF SOCIAL MEDIA
PLATFORMS
 Facebook
 Twitter
 Instagram
 Google+
 Pinterest
 Youtube
 Linkedin

5. WHAT IS SOCIAL MEDIA
CAMPAIGN
Social Media Campaign is the process of gaining website traffic or
attention through social media sites. They are customized contents and
promotions that companies launch to engage customers in their
advertising message.

6. WHY SOCIAL MEDIA CAMPAIGN
 To create Awareness of the Brand.
 Building and strengthening the Brand.
 Driving Conversions.
 Increasing and Monitoring Brand presence.
 To gain a wealth of information to enhance customer experience.

7. TYPES OF SOCIAL MEDIA
CAMPAIGNS
 Facebook apps and promotions to landing pages
 Online offers- Give Away
 Data forms
 RSS Feeds
 Photo Campaigns
 Video Campaign
 Design Campaign

9. PROS AND CONS OF SOCIAL
MEDIA CAMPAIGN
PROS
 Targeting options- age sex,
marital status, location etc
 Cost Effectiveness
 Social media campaign is fast
 Generates interaction
 Nurtures brand loyalty
CONS
 Time Consuming
 Generates negative users
 ROI is hard to define
 Limiting potential reach
 Backlashes from members of the
public.

10. STEPS TO CREATING A SUCCESSFUL
SOCIAL MEDIA CAMPAIGN
 Choose the most effective platform.
 Create social media objectives and goals.
 Focus on fostering customer engagement.
 Identify channels specific short-term and long term objectives.
 Make sure campaign content echoes your brand’s voice and values.
 Create a content calendar- Hootsuite

11. SOCIAL MEDIA CAMPAIGNS FOR
TWITTER

12. #1. Choose a Campaign to fit your Goals
What do you want to get out of your campaign?
 Followers
 Website Clicks or Conversions
 Tweets Engagements
 Leads on Twitter

13. #2. Target the Right Audience
 Target people on Twitter.
 Find peole who share interests with you.
 Reach out to people using particular keywords.
 Tailored Audience

14. #3. Optimize your Campaign
 Tweet Activity Dashboard
 Conversion Tracking

15. TRACKING SUCCESS RATE FOR
SOCIAL MEDIA CAMPAIGN
 Determine your Goal.
 Create metrics to measure your goal.
 Track Conversion.
 Assign monetary value to each conversión.
 Measure total benefits by Channnel.
 Determine total costs.

16. REFERENCES
 https://en.wikipedia.org/wiki/Social_media_marketing
 http://www.heystephanie.com/2009/03/5-types-of-social-media-campaigns/