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Wha’s a MOOC?
A Personal Reflection

Jon Harman
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  :	
  h$p://uk.linkedin.com/in/jonharman1075	
  
	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  :	
  @kao:coddchild	
  
	
  
	
  
2008

I was awake a lot at night
2008
or

Choices, choices…..
Back in 2008
Learning Technologists were like…..

https://vimeo.com/85465281
Learning was King

More interesting

>

a delivery
concept
But	
  the	
  apocalypse/	
  avalanche/	
  storm	
  
[insert	
  change	
  narra6ve]	
  
had	
  started	
  !	
  
Sebastian Thrun Did Proclaim!

Innovative disruption was nigh….
It was…….

and EVERYONE
was…….
https://vimeo.com/85465282
All over so quick?
déjà vu ?

David Noble,
Digital Diploma Mills:
The Automation of
Higher Education (New
York: Monthly Review
Press, 2001)

“Promoters of instructional technology
and ‘distance learning’ advanced with
ideological bravado as well as
institutional power…. They had merely
to proclaim ‘it’s the future’ to throw
skeptics on the defensive and
convince seasoned educators that
they belonged in the dustbin of
history…..and sound bites about the
imminent demise of the ‘sage on the
stage’ and ‘bricks and mortar
institutions.’”
So what did we learn ?

http://followersoftheapocalyp.se/education_is_broken/
https://vimeo.com/85465651

(Presentation within a
Presentation)
Were we good at design and planning before?
• 

The majority of staff responding to a 2009 survey believed
that the process of creating a course was becoming more
complex

•  50% believed that it was becoming harder for them to
understand how all the parts of planned learning & teaching
fit together and almost 75% agreed that there was a need
for clearer methods of representing the structure and key
components of a course.
•  There was strong belief in the educational potential of ICT
(87%) but confidence that this potential would be realised
was weaker (50%)

Cross, S., Clark, P. and Brasher, A. (2009). Survey of staff perceptions, practice and attitudes
of learning design. Available http://oro.open.ac.uk/32037/
So Pedagogy?
MOOCs Through a Learning Design Lens

The MOOC Learning Design Project (Weller et al): http://ld.h817open.net/ld1/
The MOOC Learning Design Project (Weller et al): http://ld.h817open.net/ld1/
!!

Laurillard (2013)
Isn’t This:

Still This:
45%	
  of	
  students	
  	
  
"did	
  not	
  demonstrate	
  any	
  significant	
  improvement	
  in	
  learning"	
  
during	
  the	
  first	
  two	
  years	
  of	
  college	
  in	
  the	
  US.	
  	
  
	
  -­‐	
  Arum	
  &	
  Roksa
Digital	
  tools	
  and	
  challenges	
  to	
  ins6tu6onal	
  
tradi6ons	
  of	
  learning	
  –	
  Saljo	
  (2010)	
  
to learn something is to be able to convert information stored in
the expanding external symbolic storages of our social memory into
something that is new, interesting and consequential for
a practice or an issue.
The implications of such a metaphorical construction of learning
will have to be worked out within the educational system and its
instructional practices. It does not follow from a mere
introduction of new technologies.	
  
Completion Rates Headlines!
Do enrollment numbers relate to completers?
Yes - the more people who enrol then the lower the
percentage who complete.
Activity Important! – well there is a significant
negative correlation between number of active
users and the percentage who complete
University reputation has no effect on
completion rates
Does the course length have an impact
on completion?
The longer your course, the lower the
percentage who see it through.
K.Jordan (2013)

http://nogoodreason.typepad.co.uk/no_good_reason/2013/12/completion-data-for-moocs.html
http://www.katyjordan.com/MOOCproject.html
Certification/ Prior Learning Headlines!
5% of all registrants earned a certificate of
completion.
35% never viewed any of the course materials.
54% of those who “explored” at least half of the
course content earned a certificate of
completion.
66% of all registrants already held a bachelor’s
degree or higher.
74% of those who earned a certificate of
completion held a bachelor’s degree or higher.
Harvard & MITx: 1st Year of Open On Online Courses (2014)
http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2381263
Mo:va:on	
  Dynamics	
  

Flow: The Psychology of Optimal Experience Csikszentmihalyi (1990)
http://pushingattheedges.wordpress.com/2014/01/25/moocs-content-curationlearning-what-motivates-me/
Coursera Partner Institutions: $50k to run/ produce a MOOC
Mid 2012: VC Funding round for Coursera = $22 million
Mid 2013: Further Funding round for Coursera = $40 million
General rule: Don’t dilute shares unless you need the money
Coursera’s Burn Rate: $1.5 - $2million/ month
Signature Track: Single Revenue stream = $1million in 1st ¾ of 2013

Expenditure: $1.5 - $2million/ month
Income: $100k per month.
http://higheredstrategy.com/the-future-of-moocs-coursera-and-edx/
…and Sebastian Thrun Did
Whisper….

“not many people complete MOOCs, and making them pay is
a good incentiviser, so he's making Udacity an elearning corporate
training company.”
http://nogoodreason.typepad.co.uk/no_good_reason/2013/11/stop-me-if-you-think-youve-heard-this-one-before.html
interaction and
assessment from
the replicable
content pole.

Digital	
  
Publishers	
  &	
  
Content	
  

Universities?

Where do MOOCs take us ?

MOOCs	
  &	
  
PlaVorms	
  

replicable content
from the interaction
and assessment
pole

Learning	
  Analy6cs	
  &	
  Adap6ve/Personalisa6on	
  Tools	
  
Learning	
  Design	
  &	
  Pedagogy	
  Profiling	
  Tools	
  
Have we reinvented the Wheel?

!

A shift from the class seen as an event; to the class seen as a designed (and
somewhat replicable) learning environment.
It subverts traditional models of labour, and has the potential to radically change
what we mean by education.

!
Learning and Performance Support Systems

A new $19 million 5-year initiative at the National Research Council lead by
Stephen Downes
http://halfanhour.blogspot.no/2013/12/learning-and-performance-support-systems.html
Learning as a Cloud Service – will create a distributed learning layer, which is a
mechanism for working with data no matter where it is stored, through desktop,
mobile and other devices.
Resource Repository Network – will create a resource graph of learning/training
resources data from multiple sources and multiple formats including live and
dynamic data such as workplace data, plant instrumentation, or market
information.
Personal Learning Record – will define how we represent, capture, and leverage
user activity, including ratings, test results, performance measures, and the like, in
a distributed learning and work environment.
Automated Competence Development and Recognition – whereas existing
recommender systems depend on manually defined metrics and taxonomies, this
system will detect new and emerging competences and automatically assess
employee performance.
Personal Learning Assistant – will develop an integrated learning appliance, a
mechanism for looking up or finding references or resources inside other programs
or environments.
http://halfanhour.blogspot.no/2013/12/learning-and-performance-support-systems.html
Maybe Certification becomes less important?
What is a Higher Education for?

http://www.slideshare.net/PSFK/psfk-presents-future-of-work-report
My Online Learning Journey Continues……

http://www.lawwithoutwalls.org/lwow-x/
http://apolyglotworld.com/add1signup
http://www.curatr3.com/massive-open-online-courses/
That’s	
  All	
  Folks!	
  

e: kaoticoddchild@gmail.com
Skype: kaoticoddchild

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Wha's a MOOC?

  • 1. Wha’s a MOOC? A Personal Reflection Jon Harman                                                :  h$p://uk.linkedin.com/in/jonharman1075                          :  @kao:coddchild      
  • 2. 2008 I was awake a lot at night
  • 4. Back in 2008 Learning Technologists were like….. https://vimeo.com/85465281
  • 5. Learning was King More interesting > a delivery concept
  • 6. But  the  apocalypse/  avalanche/  storm   [insert  change  narra6ve]   had  started  !  
  • 7. Sebastian Thrun Did Proclaim! Innovative disruption was nigh….
  • 9. All over so quick?
  • 10. déjà vu ? David Noble, Digital Diploma Mills: The Automation of Higher Education (New York: Monthly Review Press, 2001) “Promoters of instructional technology and ‘distance learning’ advanced with ideological bravado as well as institutional power…. They had merely to proclaim ‘it’s the future’ to throw skeptics on the defensive and convince seasoned educators that they belonged in the dustbin of history…..and sound bites about the imminent demise of the ‘sage on the stage’ and ‘bricks and mortar institutions.’”
  • 11. So what did we learn ? http://followersoftheapocalyp.se/education_is_broken/
  • 13. Were we good at design and planning before?
  • 14. •  The majority of staff responding to a 2009 survey believed that the process of creating a course was becoming more complex •  50% believed that it was becoming harder for them to understand how all the parts of planned learning & teaching fit together and almost 75% agreed that there was a need for clearer methods of representing the structure and key components of a course. •  There was strong belief in the educational potential of ICT (87%) but confidence that this potential would be realised was weaker (50%) Cross, S., Clark, P. and Brasher, A. (2009). Survey of staff perceptions, practice and attitudes of learning design. Available http://oro.open.ac.uk/32037/
  • 16. MOOCs Through a Learning Design Lens The MOOC Learning Design Project (Weller et al): http://ld.h817open.net/ld1/
  • 17. The MOOC Learning Design Project (Weller et al): http://ld.h817open.net/ld1/
  • 20. 45%  of  students     "did  not  demonstrate  any  significant  improvement  in  learning"   during  the  first  two  years  of  college  in  the  US.      -­‐  Arum  &  Roksa
  • 21. Digital  tools  and  challenges  to  ins6tu6onal   tradi6ons  of  learning  –  Saljo  (2010)   to learn something is to be able to convert information stored in the expanding external symbolic storages of our social memory into something that is new, interesting and consequential for a practice or an issue. The implications of such a metaphorical construction of learning will have to be worked out within the educational system and its instructional practices. It does not follow from a mere introduction of new technologies.  
  • 22. Completion Rates Headlines! Do enrollment numbers relate to completers? Yes - the more people who enrol then the lower the percentage who complete. Activity Important! – well there is a significant negative correlation between number of active users and the percentage who complete University reputation has no effect on completion rates Does the course length have an impact on completion? The longer your course, the lower the percentage who see it through. K.Jordan (2013) http://nogoodreason.typepad.co.uk/no_good_reason/2013/12/completion-data-for-moocs.html http://www.katyjordan.com/MOOCproject.html
  • 23. Certification/ Prior Learning Headlines! 5% of all registrants earned a certificate of completion. 35% never viewed any of the course materials. 54% of those who “explored” at least half of the course content earned a certificate of completion. 66% of all registrants already held a bachelor’s degree or higher. 74% of those who earned a certificate of completion held a bachelor’s degree or higher. Harvard & MITx: 1st Year of Open On Online Courses (2014) http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2381263
  • 24. Mo:va:on  Dynamics   Flow: The Psychology of Optimal Experience Csikszentmihalyi (1990) http://pushingattheedges.wordpress.com/2014/01/25/moocs-content-curationlearning-what-motivates-me/
  • 25. Coursera Partner Institutions: $50k to run/ produce a MOOC Mid 2012: VC Funding round for Coursera = $22 million Mid 2013: Further Funding round for Coursera = $40 million General rule: Don’t dilute shares unless you need the money Coursera’s Burn Rate: $1.5 - $2million/ month Signature Track: Single Revenue stream = $1million in 1st ¾ of 2013 Expenditure: $1.5 - $2million/ month Income: $100k per month. http://higheredstrategy.com/the-future-of-moocs-coursera-and-edx/
  • 26. …and Sebastian Thrun Did Whisper…. “not many people complete MOOCs, and making them pay is a good incentiviser, so he's making Udacity an elearning corporate training company.” http://nogoodreason.typepad.co.uk/no_good_reason/2013/11/stop-me-if-you-think-youve-heard-this-one-before.html
  • 27. interaction and assessment from the replicable content pole. Digital   Publishers  &   Content   Universities? Where do MOOCs take us ? MOOCs  &   PlaVorms   replicable content from the interaction and assessment pole Learning  Analy6cs  &  Adap6ve/Personalisa6on  Tools   Learning  Design  &  Pedagogy  Profiling  Tools  
  • 28. Have we reinvented the Wheel? ! A shift from the class seen as an event; to the class seen as a designed (and somewhat replicable) learning environment. It subverts traditional models of labour, and has the potential to radically change what we mean by education. !
  • 29. Learning and Performance Support Systems A new $19 million 5-year initiative at the National Research Council lead by Stephen Downes http://halfanhour.blogspot.no/2013/12/learning-and-performance-support-systems.html
  • 30. Learning as a Cloud Service – will create a distributed learning layer, which is a mechanism for working with data no matter where it is stored, through desktop, mobile and other devices. Resource Repository Network – will create a resource graph of learning/training resources data from multiple sources and multiple formats including live and dynamic data such as workplace data, plant instrumentation, or market information. Personal Learning Record – will define how we represent, capture, and leverage user activity, including ratings, test results, performance measures, and the like, in a distributed learning and work environment. Automated Competence Development and Recognition – whereas existing recommender systems depend on manually defined metrics and taxonomies, this system will detect new and emerging competences and automatically assess employee performance. Personal Learning Assistant – will develop an integrated learning appliance, a mechanism for looking up or finding references or resources inside other programs or environments. http://halfanhour.blogspot.no/2013/12/learning-and-performance-support-systems.html
  • 31. Maybe Certification becomes less important?
  • 32. What is a Higher Education for? http://www.slideshare.net/PSFK/psfk-presents-future-of-work-report
  • 33. My Online Learning Journey Continues…… http://www.lawwithoutwalls.org/lwow-x/ http://apolyglotworld.com/add1signup http://www.curatr3.com/massive-open-online-courses/
  • 34. That’s  All  Folks!   e: kaoticoddchild@gmail.com Skype: kaoticoddchild