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1. The Difference
Between Polls And
Survey Questionnaires

2. Both methods used to gather
feedback from an audience or
population

3. There are some fundamental
differences between the two
forms of feedback gathering

4. Questions
Polls - one multiple choice question
where the respondent can generally
only select one answer.
Surveys – multiple questions across
wide range of question types

5. Content
Polls - gather opinions on a single topic
or item. No personal or sensitive
information asked
Surveys – opinions on multiple topics (or
sub-topics). personal information
sometimes asked

6. Time
Polls - seconds to complete with
instant feedback
Surveys – take longer to answer and
required more commitment from the
respondent to complete

7. Results
Polls - no analysis is necessarily required,
so provide limited data to draw
conclusions from.
Surveys – analysis needed to pull
together all the answers, so get a clearer
picture of audience opinion.

8. When surveys are the best
method
•You need comprehensive feedback
•You will be acting upon the results of your feedback
•You have a number of questions to ask
•You need to gather personal details / identification details
•You want to ask open questions

9. When polls are the best
method
•You need immediate feedback
•You have one question to ask
•You are asking the question for fun
•You don’t need detailed responses
•You have no time for analysis

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